A rapid fire presentation that I put together for the recent Coupons4Giving Lunch and Learn sessions in Edmonton and Calgary. The main topic was the importance of Design Consistency in regards to Design and Branding for NPOs/Charities. The main ideas are to be consistent in your message and branding in everything you do.

1. The Engaging Online Pitch:
Standing out in a Crowded
Media Space
Armadillo Studios Inc – http://www.armadillostudios.ca
Calgary ProBono Lounge -
http://calgaryprobonolounge.ca/
@armadillostudio
@ctoverdrive

2. HELLO.

3. HI.

4. HOW ARE YOU?

5. I’M CONNOR

6. I RUN
ARMADILLO STUDIOS
www.armadillostudios.ca

7. AND

8. THE CALGARY PROBONO
LOUNGE
www.calgaryprobonolounge.ca

9. WHAT I DO?

10. I BUILD
WEB SITES & HELP
ENHANCE
ONLINE BRANDING

11. I DO THIS FOR
BUSINESSES, POLITI
CAL CAMPAIGNS &
NON-PROFIT ORGs

12. BUT ENOUGH
ABOUT ME.

13. LET’S TALK
ABOUT YOU

14. IN PARTICULAR…
HOW DO YOU
STANDOUT?

15. MY OBVIOUSLY
ANSWER IS
DESIGN

16. BUT YOU
PROBABLY
GUESSEED
THAT ANSWER.

17. YOU KNOW THAT
DESIGN IS
IMPORTANT.

18. YOU
PROBABLY
ALREADY
HAVE…

19. A WEB SITE …

20. A LOGO …

21. SOCIAL MEDIA..

22. AND…
AN EMAIL
NEWSLETTER.

23. BUT DO YOU HAVE
…

24. CONSISTANCY

25. WHY IS THIS
IMPORTANT
IN DESIGN?

26. HERE’S A
QUESTION

27. IN THE PAST
8 YEARS, WHICH
BRAND CAME OUT OF
NO WHERE …

28. TO BECOME ONE
OF THE WORLD’S
MOST MEMORABLE
BRANDS?

29. HINT… IT’S
NOT A TECH
COMPANY

30. IT DEFEATED
ONE OF THE
MOST
RECOGNIZEABLE
NAMES IN THE
WORLD …

32. HOW DID OBAMA’S
TEAM
BUILD THIS BRAND?

33. CONSISTENC
Y... and millions of dollars

34. BUT…
CONSISTENC
Y
ALSO REALLY
HELPED

38. JOKING
ASIDE…

39. IN WEB SITES

40. IN PRINT

41. IN EMAIL MARKETING

42. DESIGN
CONSISTANCY
HELPS…

43. REINFORCE
YOUR BRAND

44. REINFORCE
YOUR CAUSE

45. TELL
YOUR STORY

46. ESTABLISH
YOUR
CREDIBILITY

47. CONNECT
WITH YOUR
SUPPORTERS.

48. MY TAKE AWAY
FOR YOU
TODAY.

49. IS TO LOOK AT EVERYTHING
YOU DO AND ASK
ARE WE BEING
CONSISTANT?

50. THANK YOU
FOR YOUR TIME.

51. SERIOUSLY.
YOU ARE ALL
AWESOME

52. FOR MORE INFO.
HTTP://DIGITAL.DESIGNING-OBAMA.COM/
Armadillo Studios Inc – http://www.armadillostudios.ca
Calgary ProBono Lounge -
http://calgaryprobonolounge.ca/
@armadillostudio
@ctoverdrive