Simple Linkedin strategies for business. Tips that work really well.

1. 12 Powerful Ways
to Use Linkedin
for Business
Rajasekar KS
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2. Linkedin Facts
(Sept 2012)
• 187 million members in over 200 countries
• 4.2 billion professionally-oriented searches in
2011
• 2.6 million companies have Company Pages
• 1.3 million unique publishers using LinkedIn
Share button on their sites
• 25 percent of unique visiting members came
through mobile apps
• 25th most visited website in the world
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3. Insight into Lead
Information
Get more information by
researching prospect’s name and
company for more information
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4. Use Inmail to
Connect
Linkedin’s underrated tool to
reach influencers and prospects.
Offers guaranteed response. Or
re-credits
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5. Company Page to
Engage
Company page can
brand, connect and engage. Paid
options for Careers section…
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6. Groups for Thought
Leadership
Lead your space by owning a
group and sharing useful
information
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7. Linkedin Answers
Showcases Your
Expertise
Leaders in an organization can
participate in answering domain
related prospect queries
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8. Polls Can Give Quick
Results
What easier way than a simple
survey to gather insight
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9. Identify Influencers
Search for professionals who
matter using
People, Skills, Groups
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10. Use Twitter to expand
Linkedin reach
Share your updates on Linkedin
to your Twitter followers
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11. Improve backlinks to
your site
Profile page offers scope to link
company site, blog and Twitter
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12. Boost Referral Power
Linkedin shows you contacts
two levels deep FREE. Ask
contacts to refer and grow your
business
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13. Pro Account
• 40 introductions at a time
• 200 users outside your network
on every search
• 50 inmails per month
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14. The rewards in business go to the man
who does something with an idea.
William Benton
Rajasekar KS
@ContentTribe
rajasekar.india@yahoo.com
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