The document discusses the benefits of social media marketing for Lion Brand Yarn. It notes that social media users convert to customers at higher rates and are more brand loyal. Measurable benefits include customer insights, promoting a desired brand image, and increasing younger demographic reach. Soft benefits include winning customer hearts and becoming part of their lives. It provides tips for social media marketing such as integrating it with other efforts, focusing on two-way communication, putting customers first, and using customer words to build credibility.

1. Established 1878

5. Lion Brand Notebook Blog and YarnCraft Podcast

6. Social Media users convert at a higher rate than most other sources

7. Social Media users are 83% more likely to be very brand loyal than people who don’t use social media

8. Measurable Benefits Customer insight to drive marketing and product development Present the image we want Increase customer base with younger demographic Employee satisfaction Promotion on other blogs and podcasts Soft Benefits Winning the hearts of customers Becoming a meaningful part of their lives

9. Bring senior leadership into the process  Low dollar cost, but time cost can be high – the technology is easy, cultural shift is hard  Bring people forward and make them the stars  Do It Wrong Quickly – real examples and data is key Takeaways

10. Social Media should be integrated with all other marketing and communication efforts  Simulate the conversational setting of the customer  The power of listening – two way communication can inform your Social Media and business strategy  Social Media is not a publishing medium, but a conversation catalyst. Don’t be afraid to ask! Takeaways

11. The greatest credibility comes from the words of your customers  Put customers first, respect and empower them  Social Media can be measured and can drive ROI  Social Media can make you a part of people’s lives and develop meaningful relationships Takeaways