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How to Use Social & New Media to Manage Your Franchise Online November 13, 2009 Greg Bozigian New Media Marketing Specialist Cygility.com

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Let Your Fingers Do The Walking ” ,[object Object],[object Object],“ The average cost of half page Yellow Pages display ad for one full year is over $15,000 ” ezinearticles.com ,[object Object],[object Object]

Is Your Print Ad Enough? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Social Media? Similar to a business cocktail reception or chamber of commerce mixer without the constraints of time or space (Other people can listen in easily) “ It’s media (content that is published) with a social (anyone can add to it) component.”

Why is Social Media So Important? ,[object Object],[object Object],[object Object],[object Object]

Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media & Your Local Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Incorporate Social Media into your Overall Marketing Strategy

Publishing Tips for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ratings & Reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do You Get Rated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where Does Your Audience Hang Out http://www.doshdosh.com/list-of-social-media-news-websites

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networking Tips for Social Media

What Should You Do? ,[object Object]

How Do You Socialize Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Do You “Blog”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How Do You Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

 Search Engine Optimization (SEO) ,[object Object],[object Object]

Search Engine Optimization ,[object Object],[object Object],[object Object]

Organic Search Is Best ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Sherpa and Enquirio

How Does Google Decide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Self Service SEO…Absolutely ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

75% Of SEO is Done Off Page ,[object Object],[object Object],[object Object],[object Object]

Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Caution ,[object Object],[object Object],[object Object]

Measurement Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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