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How to Use Social & New Media to Manage Your Franchise Online     November 13, 2009  Greg Bozigian New Media Marketing Specialist  Cygility.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Let Your Fingers  Do The Walking ” ,[object Object],[object Object],“ The average cost of half page Yellow Pages display ad for one full year is over  $15,000 ” ezinearticles.com ,[object Object],[object Object]
Is Your Print Ad Enough? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media?  Similar to a business cocktail reception or chamber of commerce mixer without the constraints of time or space (Other people can listen in easily) “ It’s media (content that is published) with a social (anyone can add to it) component.”
Why is Social Media  So Important? ,[object Object],[object Object],[object Object],[object Object]
Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media & Your  Local Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to  Incorporate Social Media   into your Overall Marketing Strategy
Anyone Can Publish Anything
Publishing Tips for  Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor What’s Published
Promote Flattering Content
Empower Customers  To Publish
Ratings & Reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Get Rated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to  Incorporate Social Media   into your Overall Marketing Strategy
Monitor What’s Being Shared
Del.icio.us  Market Research
Where Does Your Audience  Hang Out http://www.doshdosh.com/list-of-social-media-news-websites
How to  Incorporate Social Media   into your Overall Marketing Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Networking Tips for  Social Media
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Should You Do? ,[object Object]
How Do You Socialize Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Should You Do? ,[object Object]
What Should You Do? ,[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You “Blog”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Tweet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 Search Engine Optimization   (SEO)  ,[object Object],[object Object]
Buyers Start in Google
Search Engine Optimization ,[object Object],[object Object],[object Object]
Organic Search Is Best ,[object Object],[object Object],[object Object],[object Object],Source: Marketing Sherpa and Enquirio
How Does Google Decide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Self Service SEO…Absolutely ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
75% Of SEO is Done Off Page ,[object Object],[object Object],[object Object],[object Object]
Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Content=More Links
Caution ,[object Object],[object Object],[object Object]
Local & Social Search Players
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conversion Metrics
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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