2. #StateofSearch @ShahMenz @rmoov
about me
hangs
out in link
removal
trenches
penalty
geek
goes to
war with
rampaging
penguins
never met
a natural
link she
didn’t love
7. #StateofSearch @ShahMenz @rmoov
“Be actively disavowing and removing the low quality
links that you find when doing link auditing. Even if you
don’t think you’ve been hit by Penguin...even if you don’t
have a manual penalty.
If you’ve got links that are clearly low quality, ones
where you look at them and you really know they’re not
good, try and remove them, try and disavow them ”
what
Paddy
said
12. #StateofSearch @ShahMenz @rmoov
Google has
said they intend
to have the next
Penguin Update
released by
year’s end
but...
“we’ll not
release
something
unfinished.”
Gary Illyes, Nov 2015
37. #StateofSearch @ShahMenz @rmoov
site variants
update
disavows
for all
variants
resource:
article at
dfwsem.org
“Are You Stuck
In Google’s
Penalty Box?”
resource:
article at
rmoov.com
Penalty Resolution
Flow Chart
41. #StateofSearch @ShahMenz @rmoov
this is not an update
must add
new disavow
data to your
existing lists
before upload
resource:
post at
google.com
Disavow Links
Tool Help Doc
upload to
disavow links
tool is an
overwrite
45. #StateofSearch @ShahMenz @rmoov
file size limit
that
file size
error
will spoil
your day
Keep
comments
minimal
Webspam Team
doesn’t see them
2Mb
Something
changed
Oversize files are
no longer
trimmed. now
return error
47. #StateofSearch @ShahMenz @rmoov
laziness = stupidity
disavow
domains,
not ip
addresses
ip
addresses
are not tied
permanently to
domains
all URLs
represented
by that ip
string
will be disavowed
Other sites
represented
by specified
domain
on same ip will NOT
be disavowed
49. #StateofSearch @ShahMenz @rmoov
should I disavow specific URLs?
only to
protect future
referrals from
coveted
domains
or for
specific
edge
cases
you say
give me
a reason
52. #StateofSearch @ShahMenz @rmoov
managing disavow files
disdit.com
Free
Disavow
Management
Tool
Add or
remove
domains
for existing
disavow
lists
Generate
entire domain
Disavows
from a list of
URLs
54. #StateofSearch @ShahMenz @rmoov
the basics
If Google
cache has
updated
Disavow file is
processed!
disavowed
links
DO NOT
disappear
from
GWMT!
DON’T
think of a
disavow
decision as a
temporary
fix
59. #StateofSearch @ShahMenz @rmoov
combine and de-duplicate
google analytics referral anomalies
google webmaster tools
bing webmaster tools
opensiteexplorer.org
mine the SERPs
majestic SEO
SEMrush
ahrefs
61. #StateofSearch @ShahMenz @rmoov
on using trust flow...
DON’T
use either trust flow
OR citation flow as a
raw metric for making
decisions on links you
should keep
or remove
DO
divide by
citation flow and
look closely at
links or domains
where result
<20%
you can use report filters in Majestic to do this,
or just do it in your spreadsheet
62. #StateofSearch @ShahMenz @rmoov
It seems like my page ranks well for some
keywords, but is penalized for the most
important one - is that possible?
YES
unnatural linking
penalties are page
and keyword
specific
78. #StateofSearch @ShahMenz @rmoov
can you adapt link
acquisition ideas to
step up your
link removal game?
find smarter ways of approaching webmasters to boost
your cleanup outcomes