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Why is it important to do a full link audit? When you visit the dentist, do you ask for a full checkup or do you ask the dentist to check only a specific tooth that you think causes the pain? What if you don’t know what the problem is? Isn’t it healthier to get everything checked? Does it make sense to take your car to a mechanic for a general check and then tell him that it’s ok if he only checks one tire? That’s quite risky, don’t you think? You get it, don’t you? The same goes for link audits. We would even recommend for you to not “work with links” rather than settling for a fraction of the available data. To show you what I really mean I put together this case study from Hertz...