1. Today’s Tip!
from
CleverpearLeadGeneration.com
Why Leads Don’t Materialize into Sales
Dead End Sales Calls
No Sale
Sale
Up to 79% of Face-to-Face Sales Calls Don’t Convert
That means a lot of time
is wasted in front of the
wrong crowd.
Why?
0
1
2
3
4
5
1st
Contact
2nd
Contact
3rd
Contact
4th
Contact
5th
Contact
Contacts Before A "Name"
Becomes a Good LeadWithout proper nurturing an early
attempt at a sale is jumping the
gun…resulting in low closing
ratios.
80% of Leads Turn Into Good Prospects Only After
4-5 Contacts
today’s buyer is different.
They initiate the sales process, not the other way
around, but…
Yet in today’s world purchasers
start, and often end, the buying
process with online information
and nurture before the sales call.
• One third of all online leads
are never responded to.
• 21% of online leads simply are replied
to with a canned email.
• 40% of companies don’t offer landing
pages for information which educates
the buyer and gathers leads.
leads do their homework online.
It requires a lot of intentional lead nurturing before
a lead becomes a customer. That’s hard…
It takes a lot of
time to set up,
maintain and
nurture leads.
To develop leads
in-house takes a
lot of money,
systems and work.
• Cut sales cycle times.
• End a lot of wasted sales
calls.
• Start with where your
buyers start…online.
• Allow the sales people to
know exactly what a
prospect wants.
• MEAN MORE SALES!
nurtured leads:
WANT MORE SALES? NURTURE MORE & BETER LEADS!
It’s called “falling through the cracks”.