The world of Search Engine Optimization (SEO) has taken a dramatic shift, and we are all in for the ride. Google has instituted a number of changes in its algorithm that have impacted the way search marketers approach their digital marketing strategy. Now is the time to reassess your current online marketing plan and optimize your site for long term success.

1. Search Engine

Optimization(SEO)
in 2013
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2. The world of Search Engine Optimization
World of SEO (SEO) has taken a dramatic shift, and we
are all in for the ride.
Google has instituted a number of changes
in its algorithm that have impacted the way
search marketers approach their digital
marketing strategy. Now is the time to
reassess your current online marketing plan
and optimize your site for long term success.
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3. SEO Analyzing
SEO is no longer about
manipulation of the search engines,
but developing an online marketing
strategy harnessing the power of
evolving channels of customer
interaction and inbound marketing
tactics.
Research your industry before taking part in any online marketing
campaign, discover why your competition is ranking higher than you, and
strategize to overcome them. Determine where your customers are and
make yourself visible in those spaces.
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4. Google
Techniques
Google is now using “social
signals” in their algorithm to
determine content ranking. The
importance of social signals is
increasing with time, and that Social Signals Improve Rankings by:
begs several questions.
Number of people that like your brand on
Facebook
Number of Facebook shares
Number of Twitter followers
Number of tweets mentioning your brand name
or including a link to your website
Number of people that “have you in their circles”
(Google+)
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5. Google Goals
You have probably heard this time and
time again, but content is king and it always
Google’s goal as a search engine Is to will be. Content is what ultimately
make the user experience as optimal determines user experience, and if you do
as possible. not provide your online audience with great
LINKABLE content, your site will have a
How is this accomplished?
very hard time achieving a top ranking. It is
The answer is unique, relevant, and
important to note that backlinks are still the
great
fundamental basis for determining a
Content. websites ranking, although Google is hoping
that it can eventually base a sites ranking
off of social signals in the future
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6. Steps to Improve Websites Social Signals
There are two core elements to Offsite elements
social media onsite and offsite. In
Facebook page ,Twitter account
order to properly establish and grow
LinkedIn company page
a social media campaign, both
elements must be present and Pinterest account, Youtube
refined. account, Guest blog posting
Onsite Elements Other social media platforms
Share buttons (like, recommend, tweet, bookmark)
Connect buttons (Like a Facebook page,Follow on
Twitter, Follow on LinkedIn,)
A blog
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7. Step-by-Step Guide for Launching Social
Media
Step 4: Integrate your onsite and
offsite content engine.
Step 3: Set up your onsite content
Engine.
Step 2: Set up your company blog
make sure your articles contains useful
Informations related to topic.
Step 1: Register your business at
The social media channels.
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8. Growth Rates for 2013
72% Social Media Marketing
71% Search Engine Optimization Note the high percentage allocated
to localized positioning strategies:
65% Local SEO
SEO, considered together with the
56% Content marketing local, remains the main activity and
54% Analytics broader strategies to promote
online, but it is expected that social
media marketing in 2013 exceeds
even if only slightly, the more
traditional activities of placement on
the web.
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9. The Top 10 Countries In SEO Market
47.3 United States
12.9 United Kingdom
4.4 Canada
4.0 India
3.3 Australia
2.4 Germany
United States tops the rating again,but 2.0 Netherlands
when Compared with the 2011 its less 1.8 Spain
1.3 France
than the total contribution.
1.2 Romania
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10. Google reps speak about the future
Google in 2013
of Paid Search. They have made
numerous updates to how an
advertiser can better target their
audience within the search engines.
If you are just starting out with an
SEO campaign, I highly recommend
taking advantage of Pay-Per-Click
advertising, especially mobile
advertising if it is applicable to your
industry. It was stated that by 2014,
mobile use will exceed desktop
usage.
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11. Any Queries ?
Contact :
320 Golden Shore, Ste. 340
Long Beach, CA 90802
Ph. (562) 435-0333
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