In success, I realize it’s often ‘the journey’ that counts. In failure, I realize it’s often the ‘anticipation of the reward’ that motivated me to make the effort.

1. The LUVRules Culture Code
Human salvation lies in the hands of the creatively maladjusted.
– Martin Luther King Jr.

2. HUMAN RESOURCE STRATAGEM
Purpose
Help 4% of the world's population embrace the
principle-method of effective kindness, so as to
attain the state of virtuous autonomy; while also
co-creating an enlightened global society.
Mission
Cultivate and nurture leaders who will effectively
oversee and manage the physical cultural trade-school
villages, while embracing the way of
impartial nobility.
Roles & Goals
There are two primary roles, the role of executive
leadership, and the role of purposeful citizen.
Both require a desire to serve, while embracing
the clearly defined 'quest for joy'.
Norms & Values
The diverse network will establish the tribal
norms organically. The values are determined by
the science of humanism and serve as the
foundation and framework for the society.

3. Primary Problem
• Integrating our
Diversity
• Synthesizing our Norms
• Synergizing our Values
• Co-creating Peak
Experiences
• Realizing an Evolving-
Transformative Society
Secondary Problem
• People are Interdependent
• Change is the only Constant
• People are resistant to
Change
• Micro-cultures co-create
our Societal Systems
• People Fearfully Value Mask
• Transforming disparate
Institutional Indoctrinations
into a Societal Holistic Care
System.
Solution
• Engage the Journey
• Take Passionate Action
• Act with Humility
• Build a Bridge to Belief
• Experiment with
Causality
• Take the Leap of Faith
• Trust in Your Good
Works

4. Top
Down
• Financial
• Responsibility
Middle
Way
• Enlightened
• Leadership
Bottom
Up
• Human
• Cultivation

6. Capitalistic
Human
Unitarian
Educational
Environmental
Greater
Purpose
Edu-Tainment
Socialistic
Relationship
Oriented
HUMANISTIC

7. Clearly Communicated Vision, Purpose & Mission
• encouraging all stakeholders to collaborate, so as to co-create emotional ownership.
Passionate and Caring Leadership with Emotional Intelligence
•Empowering and inspiring all stakeholders to a state of virtuous autonomy.
Clearly Structured Framework with Flexible Standards
• Freedom within realm of expertise to produce specified results.
Co-created Norms, Roles and Goals
•Holistic participation in the cultivation of a nurturing environment.
Shared Values, Shared Responsibility, and a Higher Purpose
• Engagement within a synergistic system that effectively serves the greater good.
Maximizing the Virtuous Contribution of Each Individual Skill Set
• Practicing the way of impartial nobility via the attainment of experiential wisdom.
Selection, Initiation, Risk-Taking, Accountability, and Startup Team
•Applying merciful justice so as to create trust, as well as the necessary creative tension.

8. 1. Guests / Customers
2. Front Line Servants
3. SupervisingTrainers
4. Team Managers
5. General Managers
6. Supreme Council
7. Singular Leader
1. Singular Leader
2. Supreme Council
3. General Managers
4. Team Managers
5. SupervisingTrainers
6. Front Line Servants
7. Guests / Customers
Human Resource Management
Material Resource Management
MATERIALISTIC / HUMANISTIC

9. INTERDEPENDENT
Human
Resources
Business
Success
Intrinsic
Motivation
Community
Building

11. EDUCATIONAL
Scholastic Counseling
Self-
Leadership
Housing Nutrition

12. PURPOSEFUL
I will
co-create a
strong and
flexible work
ethic,
so as to live a
joyfully fulfilled
life.
I will joyfully
self-sacrifice,
because I know
all greatness
comes from
humility and
compassion.
I will burn the
pain as fuel for
the journey,
because I know
it hurts to
joyfully self-sacrifice.
I will constantly
self-evaluate,
because I am
responsible for
the
consequences of
the energy I
project.

13. INTENTIONABLE
I will keep my mind and heart open to my
life-path, and I will be constantly curious as
to the most effective way of achieving my
ever-evolving life-vision:
• I will evolve my paradigm
• I will help the tribe succeed
• I will be a co-creative tribe member
In success, I realize it’s often ‘the journey’
that counts. In failure, I realize it’s often
the ‘anticipation of the reward’ that
motivated me to make the effort:
• I will succeed honorably
• I will be present regularly
• I will contribute effectively

14. PROFICIENT
I Have
Experien
ce In
Technology
Business &
Legal
General Labor
Lifestyle
Sports
Artistic
Expression
Food Chain
Trustee
Tutor
Others
In
Reading &
Writing Skills
A High School
Diploma
Trade School
Externships
Professional
Certifications
A Bachelors
Degree
A Masters
Degree
Research
Expertise
Coach
Others
In
Cultivation &
Nurturing
Team Playing
Critical
Thinking
Life Skills
Development
Speaking &
Teaching
Organizational
Behavior
Game Theory
Expertise
Mentor
Others
In
Roles
Identification
Roles
Co-creation
Life Planning
Experiential
Travel
Team
Collaboration
Diplomatic
Debate
Effective Role
Execution

15. History
• from the perception of the
participants at the time
Philosophy
• from the four diadic levels
of consciousness
Psychology
• from the impact of
environment, epigenome,
and genetics
Sociology
• from the different
institutional
indoctrinations
Science
• from a holistic and
humanistic paradigm
Economics
• from the entrepreneurial
and legal issues of business
Mathematics
• from the purposeful
application of the
aforementioned
Language
• from the effectiveness of
communicating to one
another
LEARNINGFUL

17. Values
Norms
Roles
Goals
Intentions
Missions
Purpose
FRAMEWORK

18. Conjure
up Your
Vision
Embrace
Your Values
Define the
Purpose
Define the
Goals
Express
Your
Intentions
Define the
Missions
Co-create
the Roles
Make Hard
Choices
Realize Your
Goals
Be Strong
and Flexible
Evolve Your
Paradigm
Evolve Your
Perceptions
Realize
Your
Vision

19. What Why How Who When Where
As long as you focus on the what, why, and how;
and as long as your vision will eventually and effectively serve the greater good,
then the who, when, and where; will take care of itself.

20. Conscience is our magnetic compass, reason our chart.
– Joseph Cook
the initial
act of
creation
Define What
You Want
by taking
passionate
action
Intend on
Acheiving
that Want
by giving it
to others
Act as if You
Already
Have that
Want
by burning
the pain as
fuel for
the
journey
Joyfully
Self-
Sacrifice
relative to
what you
intend
Finally,
Truly See
Where
You Are
for change
is the only
constant
Now, Be
Flexible
and
Strong

21. Effectively Serve the Greater Good
• so we can all experience life fully
• and live our diversely-interdependent 'peak experiences'.
Engage the Process of Creationism
• with humility AND passionate-hubris
• (joyful self-sacrifice) AND (inspiring leadership)
Embrace Change
• for it is the only constant
• and the more you resist it, the more it hurts
Lead by the Example of the Energy You Project
• a paradox to the truth, that life is a process
• so be open to how you get there
Have Faith by Trusting in Your Good Works
• to deliver you to the truth and joy within yourself (courageous
perseverance)
NOBLE

22. INTEGRATE
Virtuous Autonomy (self-actualization)
• effortlessly projecting energy that effectively serves the greater good
Impartial Nobility (self-esteem)
• effectively co-creating, and honorably executing, the noble roles in your life.
Global Citizen (belonging)
• making the hard choices of joyful self-sacrifice, while acting with hubris and humility.
Community Servitude (safety and security)
• helping sustain community success, while synergizing our diverse-interdependency.
Physiological Satisfaction (survival)
• working with others to co-create the necessities, so as to build a foundation for a tribal life.

24. Right Purpose
• enjoying your life to its fullest potential, while dedicating your life to the greater good (which is about guiding
others to the truth and joy within ourselves).
Right Missions
• effectively helping others to the truth and joy within themselves, while balancing the masculine and feminine
synergies, via the noble archetypes.
Right Intentions
• applying equanimity in achieving your goals, while choosing goals that are in alignment with your mission, your
purpose, and your values.
Right Paradigm
• it is both; the dichotomous nature of truth. I am an individuation of god/life/love, and an interdependent being
living in the relative muti-verse.

25. Right Actions
• Make no egocentric transgressions, while endeavoring to atone through good works (which requires joyful self-sacrifice,
humility, and compassion).
Right Livelihood
• You are not your job. You are: What you do, Why you do, and How you do.
Right Nourishment
• You are what you eat. And all fulfillment comes from the giving of ourselves.
Right Association
• Share in the distress of your community. You are only as good as the people you surround yourself with. A single
candle can light a dark room…

27. THE TEN SENSES
See
Smell
Taste
Touch
Hear
Intuition
Physical Pain
Temperature
Balance &
Acceleration
Relative
Body Part
Awareness

28. EMOTIONS
It is better to travel
well, than to arrive.
– Buddha

29. Selection
Distribution
Emphasis
Framing
Filtering
Determine Bounding
Restrict
Shape
Control
Regulate
PERCEPTION MANIPULATION
CULTURAL TRANSMISSIONS
Patriotism
Social
Capitalism
Socialism
Militarism
Public
Education
Western
Medicine
Mass Media
Sexism
Family
Religion
Racism
Humanism

30. My
Paradigm
Genetics
Epigenome
Environmental
Demographics
Institutional
Indoctrinations
Experiences
P.I.E.S
WORLDVIEW

31. Will to Receive
Actions of Bestowal
CO-CREATOR DESCENDS

32. All the art of living, lies in a fine mingling of letting go, and holding on.
– Henry Ellis

33. INTERDEPENDENT INTEGRATION
• Self-Evaluation
• Survival
• Self-Help
• MeMeMe
• Physical
Sub-Conscious
Dependent Child
Conscious
Deluded-Adolescent • Self-Realization
• Self-Confidence
• Failure/Success
• Self-Esteem
• Effectiveness
• Intellectual
• Art of Fulfillment
• Self-Awareness
• Synchronicity
• Emotional
Super-Conscious
Adult Servant
Supra-Conscious
Enlightenment
• Humility-Compassion
• Masterful Teacher
• Oneness-Wholiness
• Masterful Student
• Spiritual

34. THREE-IN-ONE
I would never belong to a
group, that would accept
someone like me as a member.
– Groucho Marx
The Here
The There
The
InBetween
The Absolute

35. THE WAY
We do not inherit the earth
from our ancestors, we borrow
it from our children.
– Native Proverb
• Appreciative
• Effectively-Kind
• Transformative
• Persevering
• Transparent
• Vulnerable
• Reflectionism
• Cultivation
• Exploration
• Interdependency
• Passionate Action
• Hubris & Humility
Compassionate
Confrontation
Holistic
Humanism
Impartial
Nobility
Honorable
Authenticity

37. REVENUE SHARING
Responsibility Peer Times year 1 year 2 year 3 year 4 year 5 year 6 year 7 year 8 year 9 year 10
Pay Grade Evals X 0.1 0.11 0.12 0.13 0.14 0.15 0.16 0.17 0.18 0.19
5 25 25.0 27.5 30.0 32.5 35.0 37.5 40.0 42.5 45.0 47.5
Executive 4 24 24.0 26.4 28.8 31.2 33.6 36.0 38.4 40.8 43.2 45.6
5 3 23 23.0 25.3 27.6 29.9 32.2 34.5 36.8 39.1 41.4 43.7
13 to 15 2 22 22.0 24.2 26.4 28.6 30.8 33.0 35.2 37.4 39.6 41.8
leader choice 1 21 21.0 23.1 25.2 27.3 29.4 31.5 33.6 35.7 37.8 39.9
5 20 20.0 22.0 24.0 26.0 28.0 30.0 32.0 34.0 36.0 38.0
Leadership 4 19 19.0 20.9 22.8 24.7 26.6 28.5 30.4 32.3 34.2 36.1
4 3 18 18.0 19.8 21.6 23.4 25.2 27.0 28.8 30.6 32.4 34.2
10 to 12 2 17 17.0 18.7 20.4 22.1 23.8 25.5 27.2 28.9 30.6 32.3
leader choice 1 16 16.0 17.6 19.2 20.8 22.4 24.0 25.6 27.2 28.8 30.4
5 15 15.0 16.5 18.0 19.5 21.0 22.5 24.0 25.5 27.0 28.5
Management 4 14 14.0 15.4 16.8 18.2 19.6 21.0 22.4 23.8 25.2 26.6
3 3 13 13.0 14.3 15.6 16.9 18.2 19.5 20.8 22.1 23.4 24.7
7 to 9 2 12 12.0 13.2 14.4 15.6 16.8 18.0 19.2 20.4 21.6 22.8
leader choice 1 11 11.0 12.1 13.2 14.3 15.4 16.5 17.6 18.7 19.8 20.9
5 10 10.0 11.0 12.0 13.0 14.0 15.0 16.0 17.0 18.0 19.0
Supervisor 4 9 9.0 9.9 10.8 11.7 12.6 13.5 14.4 15.3 16.2 17.1
2 3 8 8.0 8.8 9.6 10.4 11.2 12.0 12.8 13.6 14.4 15.2
4 to 6 2 7 7.0 7.7 8.4 9.1 9.8 10.5 11.2 11.9 12.6 13.3
leader choice 1 6 6.0 6.6 7.2 7.8 8.4 9.0 9.6 10.2 10.8 11.4
5 5 5.0 5.5 6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5
Co-worker 4 4 4.0 4.4 4.8 5.2 5.6 6.0 6.4 6.8 7.2 7.6
1 3 3 3.0 3.3 3.6 3.9 4.2 4.5 4.8 5.1 5.4 5.7
1 to 3 2 2 2.0 2.2 2.4 2.6 2.8 3.0 3.2 3.4 3.6 3.8
leader choice 1 1 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9
*pay grade determined by executive leadership (1-15); *effort determined by peer evaluations (1-5 within responsibility level); *time in years
formula: *total available dollars divided by the total number of shares for all employees equals dollars per share
Physical Fitness, Volunteer Work, Education, Reading Comprehension, Documentary Comprehension, Committee Participation, Retreat Attendance, World Travel

38. The Revenue Sharing Matrix is based upon each individual's responsibility level, their
peer evaluations, and their years working for the corporate conglomerate. Two pools of
money will be shared amongst the revenue sharing associates.
Pool One is a percentage of the specific business you work for, gross revenues (3%)
▪ 2/3rds of each associates total revenue share will come fromPool One
PoolTwo is a percentage of the entire corporate conglomerates gross revenues (2%)
▪ 1/3rd of each associates total revenue share will come fromPoolTwo
The matrix determines the number of shares each individual has earned (within each of
the two pools of money). The total available dollars (in each pool of money), is then
divided by the total number of assigned shares, so as to determine the value of each
share.

39. Michael Cheval is the world’s leading contemporary artist, specializing in Absurdist paintings, drawings and portraits. In his definition,
“absurdity” is an inverted side or reality, a reverse side of logic. It does not emerge from the dreams of surrealists, or the work of sub-consciousness.
It is a game of imagination, where all ties are carefully chosen to construct a literary plot. Any one of Cheval’s paintings is a
map of his journey into illusion. His work is often metaphorical and requires a sharp eye to decipher the often hidden allusions…
For more on Michael Cheval, please go to: www.chevalfineart.com