This document provides advice for starting a home-based business. It recommends identifying a passion or skill you are good at, setting up a home office, creating business cards, and networking extensively. When starting a business, it's important to have a business plan, funding set aside, and goals for revenue, calls, and appointments. The document also discusses pricing your services based on costs and value, promoting with tools like a website and business cards, and common challenges like maintaining a sales pipeline and client base.

2. WHAT DO YOU WANT TO DO?
Identify Your PASSION
Do your what you are
GOOD at
Business
Hobby

3. HOW DO YOU START A HOME BASED BUSINESS?
Set up an office with desk, chair, and file
cabinet
Use your cell phone (change messaging)
Create business cards
Network like crazy and pass out the cards
Consider whether you are going to do this
PT, FT, as a hobby
If giving up job, old employer might be a good
start

4. WHERE SHOULD YOU START YOUR BUSINESS?
Obviously, at home!
Separate room with door is preferable
Set hours, especially if have family
Try to not take calls after hours
Set up PO Box for Privacy

5. WHEN IS A GOOD TIME
TO START A BUSINESS?
Write a BUSINESS PLAN
Have some monies set aside
Network like crazy
NOW is the perfect time

6. WHY START A NEW BUSINESS?
Freedom
No limit on how much money you
make
Choose clients
Set own hours

7. RESOURCES TO GET YOU STARTED
Talk to Friends and Family – get their
support and input
Go and see SCORE
Register your Business Name with the
State
Create a Website
Put together Prospect List
Join LinkedIn and Start Calling Prospects

8. SET GOALS
Have a Yearly Retreat with a Revenue Goal
Set Monthly Goal
Number of Calls
Revenue Objectives
Set Weekly Goals
How many phone calls do you need to
make?
How many appointments?
Close Ratio?

9. BIGGEST PROBLEMS WITH SMALL BUSINESS
Pipeline
Keeping Clients
Too Many Clients
Need to have Subcontractors
Be honest

10. WHAT ABOUT PRICING?
Figure out Your Total Costs
Figure out Your Value
Certifications
Education
Knowledge
Don’t Settle for Less
Worst Case: Break down current hourly
salary and add 33% for benefits

11. WHAT ABOUT PROMOTION?
Business Card is Must Have
Dedicated Phone with messaging
PO Box
Website
Email Address that isn’t goofy
Use Google Analytics to Measure Goals
Join Professional Associations that make
Sense