4. DNA (noun)
The fundamental and distinctive
characteristics or qualities of
someone or something,
NEW OXFORD AMERICAN DICTIONARY
UXD / DNA August 8, 2013
5. DNA
esp. when regarded as
unchangeable: diversity is part
of the company’s DNA
NEW OXFORD AMERICAN DICTIONARY
UXD / DNA August 8, 2013
6. DNA
...men just don’t get shopping—
it’s not in our DNA.
NEW OXFORD AMERICAN DICTIONARY
UXD / DNA August 8, 2013
12. Not a primer on UXD.
Not about Design Process.
UXD / DNA August 8, 2013
13. The Playbook (in progress...)
A method to reduce churn,
reveal opportunity, and plan
resources.
UXD / DNA August 8, 2013
14. As a designer...
we’ve pointed a way to
integrate design into your
organization.
(PREACHING TO THE CHOIR)
UXD / DNA August 8, 2013
15. Founder / product / developer...
we’ve pointed a way to
integrate design into your
organization.
(YEP, IT’S THE SAME LESSON!)
UXD / DNA August 8, 2013
20. we need a Flat UI like this
one on dribbble.com
So basically, it’s like
Flickr for Pilots
21. So basically, it’s like
Flickr for Pilots
we need a Flat UI like this
one on dribbble.com
we’re going mobile first
22. So basically, it’s like
Flickr for Pilots
we need a Flat UI like this
one on dribbble.com
Where’s the CSS?
The team in Russia needs it.
we’re going mobile first
23. we need a Flat UI like this
one on dribbble.com
Where’s the CSS?
The team in Russia needs it.
we’re going mobile first
it’s like Instagram for
Policemen who take Selfies
52. Screen layout
User flow
User research
UX Design
User stories Frontend framework
Features Application logic
Business model Technical architecture
Tools
Tasks
Goals
Product Development
54. A discipline, not just a position.
“User Experience Design”
“Product Management”
“Software Development”
“the Company”
UXD / DNA August 8, 2013
55. If you need a primer,
and only have 30
minutes, read this:
A guide for
non-designers by
Wells Riley.
startupsthisishow
designworks.com
UXD / DNA August 8, 2013
60. Advertising for the Unicorn will
prevent you from getting the
smart candidates, and attract
the wrong ones.
Hard Skills / Soft Skills
Braden Kowitz
designstaff.org/
Jared Spool
uie.com/articles/assessing_ux_teams/
61. “Hard skills” are UXD-specific
competencies such as tools, methods,
deliverables, and processes.
“Soft skills” are skills that might apply to
any role or job. They include planning,
working with others, empathy, principles,
and being effective and efficient.
64. Best worst portfolio ever.
Look for their personal story of
design, approach to problem
solving.
Bonus points for details. Minus
for jargon. Pictures, not words.
65. Hiring design staff:
Craft your UXD story.
Act fast: Review and Interview.
Commit: Product & Engineering
UXD / DNA August 8, 2013
66.
67.
68.
69. if you have to choose between...
TALENTFIT
Emphasize overall personality fit.
EXPERIENCEFLEXIBILITY
Ability to adjust on-the-fly.
VISIONARYHUMILITY
Is this too obvious?
71. What you’re assessing:
• how they solve problems.
• how they ask questions.
• how they make progress with limited
information.
• their ability to create intuitive interfaces.
84. Epics
Feature Prioritization
Business Model
Release Schedule
Revenue Model
Tools
Tasks
Goals
Prototypes
Wireframes
Visuals
Guidelines
User Stories
Acceptance Criteria
Use Cases
Test Plans
CSS / JS Framework
Widget Library
User & Task Flows
Navigation
Interaction
Application Logic
Sprints
Research
Personas & Scenarios
Mental & Task Models
Platform Architecture
Scalability / Performance
Product UX Design Development
Agency
85. IDEO has deep
expertise in healthcare,
7 years from start to
hospital open, with
disciplines across
interior design,
architecture, branding,
contextual research,
and more.