Coloursquare presentation final

1. Defining Creative Vision
Branding Media Communication
COLOURSQUARE

2. A Delhi/NCR based Brand Promotion Agency, Coloursquare specializes in developing, managing and marketing brands. For more than a decade, Coloursquare has consistently
maintaineditspositionasaregionalforcewithareputationforinnovation,creativityandreliability.Coloursquare'sclientportfolioincludesmanyoftheregion'sleadingcompanies,running
thegamutfromthefinancial,industrialandrealestatesectorstohospitality,educationandtourism.
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Whether giving life to a new brand or breathing new life into an existing one, Coloursquare is one of the region's foremost brand developers.Coloursquare takes 360 degree viewpoint for
full advantage of emerging trends and the latest technology to develop marketing strategies that are as effective as they are unique. Coloursquare is equipped and skilled at delivering
totalbrandingsolutions.
Coloursquare
A 360- Degree Viewpoint

3. Coloursquare's expertise extends to a broad and comprehensive range of activities, enabling it to provide well-rounded support to a brand's growth and management.
From penetrating analysis and strategy development to striking graphic design and innovative multi-media, Coloursquare is equipped and skilled at delivering total branding solutions.
Coloursquare
Innovative Services Module
COLOURSQUARE
STRATEGY DEVELOPMENT
CORPORATE
IDENTITY
CORPORATE
LITERATURE
DIRECT MAIL
PROMOTIONS
PACKAGING
PUBLISHING
RETAIL GRAPHICS
TOURISM
LITERATURE
OTHER
BRAND/PRODUCT
DEVELOPMENT
BRAND/PRODUCT
RE/POSITIONING
RESEARCH NAMING
GRAPHIC DESIGN
INTERACTIVE
DESIGN
SIGNAGE
BILLBOARD
RETAIL DESIGN
OTHER
TOURISM
LITERATURE
INFORMATION &
ENVIRONMENTAL
DESIGN
ADVERTISING
PRINT MEDIA
BROADCAST MEDIA
MEDIA PLACEMENT
OUTDOOR
ONLINE MARKETING
VIRAL MARKETING
MAVERICK
MARKETING
DIRECT MAIL
STRATEGIC
COMMUNICATION
CONSULTANCY
CREATIVE
EXECUTION
INTERNET
INTRANET
RETAIL KIOSK VIRTUAL TOURS
SMS/WAP
CD/DVD ROM

4. Brand Communicational Study
Brand’s comprehensive SWOT ( Strength Weakness Opportunities & Threats) Analysis
Implementation : The Implementation phase follows the development of the Strategic Action Plan, the Strategic Positioning and the Creative Brief. Coloursquare's Brand Management during
the Implementation phase involves stewardship of the creative and implementation process. Among other critical tasks, Coloursquare will review the creative output at key developmental stages to
ensurethattheCreativeBriefisbeinginterpretedaccuratelyandeffectively.ColoursquarewillalsoguideandreviewotherimplementationsoftheStrategicActionPlan.
Launch : The Launch phase is essentially the formal announcement of the evolved brand to internal and external audiences. During the Launch phase, Coloursquare's Brand Management
involves the stewardship of creative launch collateral, marketing & advertising plans, public relations, event management and so on. Coloursquare will ensure that the various elements of the
Launchphaseworkeffectivelytogetherincommunicatingthebrand'spositioningandidentitytoitsaudiencesinamemorableandrelevantmanner.

5. Foundation : The Foundation phase is the critical period where the evolved brand needs the greatest support and guidance. Internally, within the parent organisation, the people and resources
which will deliver the brand promise and create the desired brand perception need to be educated and trained so that they understand exactly what the evolved brand has to do in order to be successful.
Externally,amongst the brand's customers, partners, suppliers and so forth, there is a need to maintain the momentum of the Launch phase to ensure that the brand's evolved personality remains vibrant
until it becomes firmly entrenched in the audiences' minds. Coloursquare's Brand Management during the Foundation phase involves stewardship of internal awareness and brand education,
infrastructure enhancements, public relations, customer services and so on. The aim is to communicate and establish the brand's personality, mission and vision until these elements become
irrecoverablyassociatedwiththebrandandcanprovidethefoundationsforbrandgrowthandsuccess.
Custodian : The Custodian phase starts once the brand's positioning is firmly established within the minds of the internal and external audiences. This phase involves the monitoring, analysis and
direction of brand growth and brand reinforcement. Coloursquare works closely with the brand's marketing team and empowers the brand to respond to changing market scenarios, capitalize on any
opportunities created, defend existing market share, protect brand integrity and so on. This accomplished in a diverse number of ways, but can essentially be summarized as everything a brand does and
saysismonitored,evaluatedandenhancedbythecollaborationbetweenColoursquareandthemarketingteam
Brand Communicational Study
Brand’s comprehensive SWOT ( Strength Weakness Opportunities & Threats) Analysis

6. Brand Communicational Study
Brand’s Comprehensive SWOT (Strength Weakness Opportunities & Threats) Analysis
Behavioral Audit : A detailed process where Coloursquare audits how a brand is perceived internally and externally, seeking to establish the desired as well as the true brand perception and
the gap between these perceptions. The depth and duration of a Behavioral Audit depend on the project parameters and specific client requirements, and involves extensive interviews, market studies
andotherresearch.
Brand Book : Designed for both internal and external audiences, the Brand Book as developed by Coloursquare communicates a brand's positioning, values, vision, mission and corporate
philosophy. It is rich in both textual and visual content and seeks to clearly establish the brand's attributes and personality in the minds of the audiences. The Brand Book can be developed in printed,
electronicandinteractiveforms.
Brand Identity : The visual attributes that Coloursquare develops for a brand, including its logo, logotype, corporate colours, visual language etc.
BRAND
IDENTITY
Brand
Management

7. Brand Management Module : A consultancy service, offered on retainer or project basis, which helps the client to effectively manage, develop and implement strategic brand
decisions.
Communication Audit : AdetailedprocesswhereColoursquareauditshowsuccessfulabrandisincommunicatingitspositioningtoitsemployees,customers,partnersandstakeholders
by evaluating the quality and relevance of its communication content. The depth and duration of a Communication Audit depend on the project parameters and specific client requirements, and involves
extensivereviewofallcorporateliterature,advertising,websites,signage,BrandShoots,ExhibitionStallexhibitsandothermediums.
Corporate Collateral : All material used by the brand to communicate with its corporate as well as internal audiences; including stationery, brochures, annual reports etc.
Brand Communication Strategy
Enhancing Promotion Performance

8. Brand Communication Strategy
Enhancing Promotion Performance
Creative Brief : A concise and highly focused document which communicates the brand's positioning and requirements while defining the parameters and directions for the creative process.
ACreativeBriefgeneratedbyColoursquareistheresultofextensiveresearch,auditing,positioningandstrategicplanning.
Estimated Time line : An estimated schedule of activity and deliverables, based on Coloursquare's preliminary assessment of project parameters and Coloursquare's experience
with similar projects. Company Profile, literature, POS, POP’s ,Corporate Electronic Presentation, e-Brochure, Website , Sign age, Brand Shoot’s, Exhibition Stall exhibits and Viral Marketing, TVC’s...
TherawresultsofvariousauditsandinvestigationswhichColoursquareusestocompiletheAuditReport.Findings :
Formal Proposal : The written contract or agreement whereby Coloursquare details its scope of services, project plan, estimated timeline and fees for a particular project.

9. Identity Manual : A technical manual developed by Coloursquare to help the client maintain the integrity of its Brand Identity. The Corporate Identity Manual documents the core
componentsoftheBrandIdentity,theirprescribedusage,incorrectusageandapplicationsonvariouscollateralsuchascorporatestationery,signageetc.
Launch Collateral : All material used by the brand to launch and publicly announce its evolution; including advertising campaigns, road shows, direct marketing etc.
Coloursquare evaluates and recommends the most effective methods for launching a brand which are in line with the overall brand positioning.
Marketing Collateral : All material used by the brand to communicate with its customers and clients; including advertising campaigns, multimedia, brochures, direct
marketing etc. Coloursquare develops unique and memorable marketing solutions which maintain and enhance overall brand positioning.
Naming : The process which Coloursquare uses to develop and recommended name options for the brand. This involves the generation of large master lists, short lists, testing, evaluation and other
research.
Brand Communication Strategy
Enhancing Promotion Performance

10. Final Assessment for Brand Positioning
Strengthening Core of Brand Establishment
Operational Audit : A detailed process where Coloursquare audits how effective a brand's systems, technology and infrastructure are in fulfilling the brand's positioning. The depth and
duration of an Operational Audit depend on the project parameters and specific client requirements, and involves extensive review of all protocols, procedures, training, human resources, technology,
systemsetc.
Operational Protocols : The operational guidelines and methods, agreed to by the client and Coloursquare, which govern the timely execution of the project, assign responsibilities and
designatecontactpoints.
Positioning : The process where Coloursquare develops and creates a personality, character, attributes, values, vision and mission for a brand which serve as the foundations for brand growth
andconsistency.
Project Plan : A tailor-made version of Coloursquare's processes which are customised to suit the specific client/ project requirements.

11. Re-Branding : The process where Coloursquare evolves an existing brand into a new entity. This may involve changing its name, its identity and its positioning.
Strategic Action Plan : A detailed and diverse range of strategic recommendations made by Coloursquare, based on the Audit Report and auxiliary research. The Strategic Action
Plan outlines and recommends ways in which the brand needs to develop, areas which need special and urgent attention, and how these strategic decisions will be implemented and their
resultant benefits.
Teams : Both the client and Coloursquare designate internal teams with specific responsibilities to liaise on and support the timely execution of the project.
Visual Audit : A detailed process where Coloursquare audits how consistently and effectively a brand's visual face is communicated and applied across different mediums. The depth and
durationofaVisualAuditdependontheprojectparametersandspecificclientrequirements,andinvolvesextensivereviewofallcorporateliterature,advertising,websites,signageandothermediums.
Final Assessment for Brand Positioning
Strengthening Core of Brand Establishment