Segments: Discovering How To Engage Unique Audiences Social analysis fuels fan acquisition success Stevia: How Sweet Is It Really? LeBron and Melo: Coming Home How To Build Campaigns that Appeal To Specific Customers Beats vs. Bose: Analyzing Consumer Response to Lifestyle Brand Marketing and Product-Focused Marketing 4 Steps to Drive Your Brand Extension with Social Media
Hallmark Emotional Branding Study
Usage Based Auto Insurance
Arming Agencies for the Pitch
Reputation Management in the Case of Paula Deen
Verizon Brand Crisis Case Study
Advertainment Requires Increasingly Intelligent Analytics
How Automakers Can Tap Social Media To Drive Nameplate Marketing