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WELCOME TO THE
DIGITAL REVOLUTION
what IN
TARNATION
IS DIGITAL?
DIGITAL IS ABOUT
BUILDING RELATIONSHIPS...
THROUGH ELECTRONIC MEDIA
NOT ONL SOCIAL MEDIA
      Y                                                      Word-of-mouth
                                                                Sharing
                                                                 Liking
                                                                Posting
                                                                   RT
                                EMAIL        VIRAL
                              MARKETING    MARKETING
                                                                     Facebook
Mobisites                                                            LinkedIn
 Apps                                                                 Twitter
 SMS                MOBILE                          SOCIAL             Blogs
                   MARKETING                        MEDIA            YouTube
                                                                       Flickr




                        SEM                        ONLINE
     SEO
                                                  BRANDING
     PPC

                                             ONLINE
                              WEBSITE      REPUTATION
                                          MANAGEMENT
            Microsite
             WebPR                                           CRM
GREAT SCOTT!
WHY SHOULD
 I INVEST IN
   DIGITAL?
68 PERCENT
The number of South Africans who
spend atleast an hour a day on the net
1 IN 4
South Africans who use social
media as a tool to look for work
130 MILLION
The number of ebooks downloaded
from the Apple iStore
FIFTY
The percent of companies in SA that
regulate the use of social networking
policies at work
500 MILLION
The number of mobile subscribers in Africa
3/4
The amount of Facebook users
who have ‘Liked’ a brand
1 IN 6
Marriages in 2010 between people
who met through social media
1 IN 5
Divorces blamed on Facebook
3 IN 5
Gay couples who have met online
200 MILLION
The average number of Tweets a day
WELL what are
we waiting for?
  let’s get this
 party started!
DIGITAL MEDIA IS NOT FREE
It takes
people!
It takes
technology!
It takes
  time!
CREATIVITY
 it takes!
HOT DIGGIDY!
 SO WHAT ARE
THE BENEFITS OF
    DIGITAL?
FIND OUT HOW PEOPLE REALL FEEL
                        Y
SPY ON THE COMPETITION
CREATE CONVERSATIONS
IMPROVE BRANDING
SHARING IS CARING
ADD TRANSPARENCY
CUSTOMER LOYALTY
MEASURABLE
EDUCATION
WHAT ARE THE
 CHALLENGES
 FACING THE
ONLINE SPACE?
FEAR
DIGITALL UNSA
       Y     VVY
PRIVACY
UNCERTAINTY
GENERIC
how can we
differentiate
  ourselves
   online?
KNOW THE AUDIENCE
CREATIVITY
WHAT ABOUT
TRADITIONAL
  MEDIA?
2037
The year newspapers in South Africa
will become extinct
FIFTY THREE
The percentage of people who said the internet
is their main source of news
20 MINUTES 20 MINUTES
The time it took broadcast networks to report Osama bin Laden’s
death after it had been already circulated widely on social media
24/7
The amount of time the internet is publicizing news
NO REPEATS
NO CENSORSHIP
MULTIPERSPECTIVE
HOW CAN
employees GET
  INVOLVED?
ENGAGE
COMMENT
POST
TWEET
PIN
LIKE
THINGS ARE LOOKING UP
QUESTIONS?

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Welcome to the Digital Revolution