McKinsey on Marketing & Sales

advanced analytics analytics b2b big data consumer decision journey consumer insights customer customer decision journey customer experience customer insights customer journey data digital digital marketing digital sales digital trends growth marketing marketing and advertising mckinsey mckinsey & company mobile retail sales sales growth social media más…

above-market growth advanced analytics advertising advertising agency agencies agents and marketers agility amazon analytics apparel art artificial intelligence automation and impact on the future workforce b2b b2b marketing banking services big data bigdata brand strategy branding bric ceo chief marketing officer china cio city cityscope cloud cloud connect cloud technology cmo communications consulting consumer consumer behavior consumer decision journey consumer insights consumer packaged goods content marketing credit card credit risk crm customer customer behavior customer churn customer decision journey customer experience customer experience journey customer insights customer journey customer journeys customer relationship management customer satisfaction customer service data data analysis david edelman decision journey demographics digital digital marketing digital operations digital sales digital transformation digital trends digital video e-commerce ecommerce economic growth economics economy emerging markets employee engagement employee satisfaction fashion france ge go to market google governance granular growth growth infographic innovation internet of things internet television key technologies kpis leadership loyalty loyalty program luxury margin marketing marketing & brand strategy marketing analysis marketing and advertising marketing operations marketing organization marketing roi marketing technology marketing transformation martech mckinsey mckinsey & company media megatrends metrics micromarkets mobile multichannel sales newspaper next-product-to-buy online shopping operations ott periscope personalization power brands pr predictive modeling price pricing procurement productivity pub reputation retail retail growth retail trade retail trends revenue risk roi sales sales analytics sales growth sales leadership sales management sales operations sales organizations sales trends salesforce science segmentation sharing economy shopping social enterprise social media social media marketing talent talent management technology telecommunications television touchpoint trends urban user experience video virtual reality menos