Marketing Presentation on Winning and retaining customers delivered during Donegal Enterprise Week 2014

1. Turn your customer base

2. into a fan baseGary Brown | chairman@targetmcconnells.com

3. The only true function of a business is
To create and keep satisfied customers

4. MAKE PEOPLE WANT
TO DO BUSINESS
WITH YOU
Each day, everyday

14. STEP UP
OUR GAME
GET GOING

24. Turning your customer base in to a fan base

25. Turning your customer base in to a fan base
Means engendering loyalty and forming strong
emotional bonds with your customer

26. Characteristics
of Great Loyatly Strategies
• Good Start

27. Characteristics
of Great Loyatly Strategies
• Good Start
• Dialogue

28. Characteristics
of Great Loyatly Strategies
• Good Start
• Dialogue
• Relevance

29. Characteristics
of Great Loyatly Strategies
• Good Start
• Dialogue
• Relevance
• Recognition

30. Characteristics
of Great Loyatly Strategies
• Good Start
• Dialogue
• Relevance
• Recognition
• Support In Difficulty

31. Characteristics
of Great Loyatly Strategies
• Good Start
• Dialogue
• Relevance
• Recognition
• Support In Difficulty
• Keeping In Touch

32. Characteristics
of Great Loyatly Strategies
• Good Start
• Dialogue
• Relevance
• Recognition
• Support In Difficulty
• Keeping In Touch
• Trust

33. Characteristics
of Great Loyatly Strategies
• Good Start
• Dialogue
• Relevance
• Recognition
• Support In Difficulty
• Keeping In Touch
• Trust
• Spontaneity

34. Marketing leadership is always in the hands of those
who have formed loyal bonds with their customers.

39. The ONLY function of a
business
is to create and keep
satisfied customers

40. The ONLY function of a
business
is to create and keep
satisfied customers
The Result should be to make
money