The document provides guidance on using Facebook and Twitter for business purposes. It discusses how to structure a Facebook page including tabs, content types, and how to add your own content. For Twitter, it recommends choosing a recognizable username and describes various sections of the Twitter interface. The document also provides examples of how Dell Outlet has successfully used Twitter and links to Twitter guides. It outlines best practices for social media use such as maintaining presence, inviting participation, and focusing on the target audience.

1. Sarah Diffley
Sarah.Diffley@lyit.ie

2. Facebook

3. Facebook

4. Facebook

5. Facebook

6. Facebook

7. Facebook

8. Facebook

9. Facebook

10. Facebook
Page categories
Manage permissions
Basic information
Profile picture
Marketing
Manage Admins
Applications
Mobile
Insights
Pages help

11. Facebook
Structuring your page
Tabs
 Deciding on tabs
 Layout of tabs
 Removing tabs
Content
 Information
 Photos
 Videos

12. Facebook
Adding your own pages and content
 FBML
 <b></b> To bold words
 <br></br> Line break
 <a href = “link">txt</a> clickable link
Username for your facebook page
 www.facebook.com/username
 You need 25 users

13. Twitter

14. Twitter
Should be company
name/brand – something you
will be recognised by!

15. Twitter
Home
Timeline
@mentions
Retweets
Searches
Lists

16. Twitter
Profile
Timeline
Favourites
Following
Lists
Messages

17. Twitter

18. Twitter
How has Dell Outlet been so successful?
Post offers that are exclusive to Twitterers.
Twitter only a few times a week – as a result they do not
spam followers.
$3million attributable to twitter in revenue

19. Twitter
Guide to using twitter
http://s.twimg.com/images/business/twitter101forbusiness.p
(Twitter 101)
Tiny URL
http://tinyurl.com/

20. Application of social media tools
Social Media Best Practice
Look
Listen
Learn
Communicate and collaborate
Cede control
Participate

21. Application of social media tools
Maintaining presence
Frequency of activity
Invite participation
Make consumers feel important
Give something back to consumers for their
participation

22. Application of social media tools
In doing all of this, you must ask:
Who is our target audience?
What do they want/need?
How can we meet their wants/needs?
How can we reach them effectively?