Dot Tourism helps travel companies generate quality leads online. Our approach is powered by compelling content that engages visitors and is driven by technology that makes marketing easier, faster, and more effective. This presentation shares information about our methods and includes case studies of our work. Find out more at www.dottourism.com.

1. Who Are Dot Tourism?
Dot Tourism are a specialist digital marketing agency working exclusively within the
travel and tourism sector. Based in the US and UK our deep experience and excellent
results has led us to working with clients across the globe. We are an inbound travel
marketing agency.
We help travel companies
grow sales by developing
and implementing digital
marketing strategies.
We only specialise in
travel and bring a wealth
of experience and sector
insights to our work.
Our approach is all about
results. We tell your story
in a way that your market
will understand.

2. We Help Travel Brands Grow
We help travel brands grow revenue by motivating their customers.
We create progressive marketing strategies to attract, engage, convert and delight
travellers. Our approach is powered by creating compelling content that engages
visitors and is driven by technology that makes marketing easier, faster, and more
effective.
We take a custom approach with each client, acting as an extension of your brand’s
marketing team. We create and implement a full service digital strategy for your brand
and retain your image while leveraging the power of online platforms.

3. Our Approach
Our strategy brings together all aspects of digital in order to create a campaign that
delivers the result you need: a sustained increase in bookings.
We act as an extension of your marketing team, as ONE. We will ensure that every
scrap of internal resource is used effectively. We are focused on results and not
billable hours and want to ensure that we are using your team’s skills and experience
effectively, assisting with direction and strategy when required.
Our role will be to create a strategy, manage the foundations to put that strategy in
place and then implement inbound marketing tactics to drive visits, leads and
customers.

4. What is Inbound Marketing?
Inbound Marketing is based on the premise of making it easy for your target audience
to find you. It is about attracting more people to your business with quality content,
using premium content to convert them to leads, and implementing marketing
automation to nurture leads until they’re ready to make a booking.

5. The Sales Funnel
There are four main principles to inbound marketing which we often view as a sales
funnel. Understanding how each stage fits together helps focus your campaign where
it needs the most help.
1. Driving traffic to your website
SEO, PPC, Blog, Social, Content Management
2. Turning that traffic into leads
Premium gated content, Calls-to-action, Usability, Landing pages
3. Converting those leads into customers
Email, Lead automation, Personalised experiences
4. Keeping those customers happy
Advanced reporting, Personalised communications

6. Services
Dot Tourism provide six key services as part of our goal driven marketing:

7. Marketing Has Changed
The way customers engage and buy has changed. Technology is making interruptive
marketing less effective.
Every activity that we do (as a team, Dot Tourism and your own in-house marketing
department) is measured.
For example, we will know for every action and
campaign how many visits, contacts and
enquiries and bookings each generates.
This allows us to monitor and refine our strategy
to make best use of resources. It ensures that all
marketing we do has a purpose and no time is
wasted on ineffective strategy.

8. Case Study – Mahindra Homestays
We promoted high-end Indian homestay accommodation for Mahindra Homestays.
With a poorly performing website, little visibility in search engines and no social
media presence we transformed their marketing.
We developed a blog attracting over 15,000 organic visitors a month, created a social
media community with an engaged following of over 50,000 on Facebook and Twitter
and improved their website which saw an increase of organic traffic of 259% over a 12
month period.
Overall we increased bookings by 350%

9. This shows the blog we created for Mahindra Homestays. We
planned all content backed by considered keyword research.
We worked with their internal marketing team to commission
relevant, engaging, articles. All content was optimised by us
with three articles published a week.
The blog attracts over 15,000 organic visitors a month

10. This shows a segmented email campaign we prepared
for Mahindra Homestays. Recipients were shown offers
for locations that were a reasonable travel distance for a
weekend break.
This email had a click through rate of 56% which led to
116 booking enquires

11. We developed and managed a social media
presence for Mahindra Homestays of over
50,000 engaged travel consumers on
platforms including Facebook, Twitter,
Google+ and Flickr.
We set up a branded YouTube channel which
attracted over 110,000 video views.

12. We created landing pages linked to
personalised offers and improved the
usability of the website.
We increased bookings by 350%.

13. Next Steps
If you are travel company looking to increase your bookings then get in touch. We
want to be your partner to help transform your marketing. We are extremely
passionate about the power of fully integrated inbound marketing.
We offer a free initial assessment with no catch and no obligation. It will include an
evaluation of your current website and marketing strategy and offer real solutions to
achieve your business and marketing goals.
Get in touch at hello@dottourism.com
or visit www.dottourism.com to find out more about us.