bullet points to get your enterprise through a downturn

1. Turnaround Prescription
• Cash is King
• Superstars in the game breaker positions
• Spiral notebooks
• Forward rolling weekly cash flow
• Raise prices now

2. Turnaround Prescription
• Contribution analysis by product/
geography/ biz strategy/ close/ sell
• Sell divisions down to viability
• There is no such thing as a fixed cost
• Cut deeper sooner sharper than you think
you have to

3. Turnaround Prescription
• Borrow $$ when you can, not when you
have to
• Upfront with everyone – no dragging
• Never make a promise you won’t keep
• Little success buys a lot of overhead