Choice Media Group offers affordable effective Lifestyle Advertising

2. Lifestyle is expressed in both work and leisure
behavior patterns and (on an individual basis) in
activities, attitudes, interests, opinions, values,
and allocation of income. It also reflects people's
self image or self concept; the way they see
themselves and believe they are seen by the
others. Lifestyle is a composite of motivations,
needs, and wants and is influenced by factors
such as culture, family, reference groups, and
social class. The analysis of consumer life styles
(called psychographics) is an important factor in
determining how consumers make their purchase
decisions.

3. choicemediagroup supplies national
display and digital advertising sales
development for national
Canadian Lifestyle magazines.
Sponsored features, special events and
social media are key reach applications for
our rewarding campaigns.

4. 1. PMB Readership remains constant
2. Big or small, magazines are wanted. They
reach and fulfill the personal needs and
passions of its readers in every niche.
3. Readership is strong across all demos,
reaching Canadians in virtually every life
phase
4. Magazines lead when measuring the ad
impact of various media relative to time
spent (divide a medium’s influence by the
share of time spent with that medium). The
ratio for magazines is more than two times
that of TV and Internet.
5. Consumers rate magazines highly based on
how likely they are to pay attention to
advertising messages in various media.

5. Auto Health Homes Marine Travel

6. Auto
For the Automotive
style in your Life.
6 Issues | 48,000 copies

7. Health
Canada's Health,
Fitness and Lifestyle
Magazine
6 issues | 82,000 copies

8. Canada’s LARGEST
Building, Renovating,
Decorating &
Landscaping Magazine
6 issues | 75,000 copies
Homes

9. Marine
Canada’s premier
power boating
lifestyle magazine
6 issues | 67,000 copies

10. Travel
Dream
destinations
you can’t put
down.
6 issues | 103,000 copies

15. Poker Run and Rendez-vous Events is a SPECTICULE on the water
event for the entire Family! Get behind Power Boating Canada as they
sponsor a Prostrate Canada Event – RUN THE WAVE.

16. OptiMYz comes to life with OptiMYz Live Health
Expos, the most entertaining and interactive series
of health, fitness and lifestyle shows in Canada –
largest in attendance and content!

17. We offer the custom cover program that features
you and your business on the front and back
cover and two additional pages inside the
magazine (minimum order 1,000) and the
compliments program that has no minimum and
can be ordered online.

18. Essential guides for your getaway
vacation.
INSIGHTFUL WRITING,
BRILLIANT PHOTOGRAPHY,
AND DETAILED INFORMATION
ON TRAVEL TO THESE
PREMIER DESTINATIONS.