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2008 Syngenta Gen Y (Final)
- 4. Generations: Syngenta & the U.S.
- 8. Generational Divides Baby Boomers 78 million Generation Y 72 million Generation X 49 million Pre-Boomers 46 million Before 1946 1946-1964 1965 – 1977 1978 - 1994 Birth Years:
- 12. First Year Eligible for Full Retirement Boomer Peak Boomer retirement will lead to an “all out war for talent”
- 13. Generations: Syngenta & U.S. Farmers
- 16. Work Life Balance Work Life Family Work Life Family 70% of American workers say they don’t have proper work-life balance … and blame companies for the problem #1 Issue between Generations
- 17. Y’s Definition of Success Success Feeling personally satisfied 90% Having close family relationships 81% Having a close group of friends 69% An active religious or spiritual life 50%
- 18. Family - Parenting Generation Y 90% say they are “very close” to their parents 44% of teens consider parents as role models Quality and quantity time Raising a family is very important – 75% Baby Boomers More than 40% in 1974 said they would be better off without their parents “ Quality time” Raising a family is very important – 59%
- 26. Generations in Work Force 60% of employers report some “generational tension”
- 34. Generations as Consumers & Media Users
- 35. Consuming Habits
- 37. Gen Y’s Use of Time
- 39. What Some Are Doing
- 40. Media Usage and Multi-Tasking % Time Shared 30 40 34 43 27 42 12 6 24 9 7 Mean Hours per Week Browsing/Surfing the Internet Watching television Talking on the phone Listening to the radio E-mail and instant messaging Listening to CDs/DVDs Watching videos/DVDs Reading books for school or work Listening to/record music online Reading magazines Reading newspapers
- 41. Survey Says … 1. Do you subscribe to a daily newspaper? Yes - 48%
- 43. Survey Says … 3: Have you ever visited Craig’s List
- 44. Survey Says … 4: How often do you visit YouTube
- 45. Survey Says … 5. Tells us about Facebook and MySpace Profile on one or both