The document discusses the evolution of technology from telecoms to a mobile-first strategy. It traces the development of telecoms, mobile, computing, the internet and data services over time. Key events and companies that helped drive each stage are highlighted. The concept of "mobile first" is introduced as considering mobile devices like smartphones and tablets as the primary platform to design products for. The benefits of a mobile-first approach are discussed as targeting the biggest market and allowing for the richest experiences on increasingly powerful mobile technologies.
23. Mobile or PC?
WiFi / Fixed Internet
Browser
Apps
Multimedia
Camera
2G/3G/4G Internet
WiFi / Fixed Internet Maps
Browser GPS
Apps Accelerometer
Multimedia Compass
Gesture Support
Voice
25. What is Mobile First?
“Mobile first is a product strategy that considers
portable devices, namely smart-phones and
tablets, as a primary deployment platform.”
David DeWolf
26. Designing for Mobile First
JSON Data Device APIs Native Code HTML5
OAUTH Navigation Caching Sharing
Smartphone Experience.Development of the smartphone. 4 revolutionary handsets that initiated the marketHow and when is it evolving? Mobile Internet = 1999 A lot in early days!Who’s innovating & Why Players Ecosystem What are you building?Investing Where to invest & whyWhat is still to do?
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
Why? The first complete package.
Why? First attempt at a true web experience.Launched December 2001UK onlyCircuit Switched DataFull Web MP3 PlayerExtend memoryFlash GameseMailFirst phone from outside the mobile community!
Why? The first complete package.
Why? The first complete package.
Why? The first complete package.
Mobile Internet only STARTED in 1999.12 years old? Smartphones 75% complete by 2002Complete by 2007?What happening now?
Be realisticThe major players are HUGE, you can’t compete directly from a standing start.Market is vast, scale to take it all on? Get KnownAny sort of awareness & revenue means scaling can be rapid.Bit like being top of the apps!Mobile OnlyServices on platforms now multi-platform or incidental.Eco- SystemInvested in FacebookInvested in Twitter People hang off them, they don’t hang off someone else.