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Mobile First
- 1. Getting to ‘Mobile First’ Tracing technology to a mobile strategy
- 2. Ed Moore
- 3. Foundations Telecoms Mobile Computing Internet Data Services
- 6. History 1947 – 1973 – 1991 – Telecoms Mobile Computing Internet Data Services
- 12. Niche? AT&T Voda- Apple Cisco fone Telecoms ✓ Mobile ✓ Computing ✓ Internet ✓
- 13. Niche? AT&T Voda- Apple Cisco fone Telecoms ✓ ✓ ✓ Mobile ✓ ✓ ✓ ✓ Computing ✓ ✓ ✓ Internet ✓ ✓ ✓ ✓
- 14. Foundations Ready! Internet Protocols Server & Personal Computers Mobile Infrastructure & Devices Telecoms Infrastructure
- 15. History 1988 - WAIS $ Gopher $ Telecoms Mobile Computing Internet Web Data Services
- 18. Data Services Only? Google Face- AOL Yahoo Amazon book Telecoms Mobile Computing Internet Data Services ✓ ✓ ✓ ✓ ✓
- 19. Data Services Only? Google Face- AOL Yahoo Amazon book Telecoms ✓ ✓ Mobile ✓ ✓ ✓ ✓ Computing ✓ ✓ Internet ✓ ✓ Data Services ✓ ✓ ✓ ✓ ✓
- 20. Mobile or PC? WiFi / Fixed Internet Browser Apps Multimedia Dial-Up Internet WML Browser
- 21. Mobile Data Pogo (Dec 01)
- 22. Mobile Data Apple iPhone (Jun 07)
- 23. Mobile or PC? WiFi / Fixed Internet Browser Apps Multimedia Camera 2G/3G/4G Internet WiFi / Fixed Internet Maps Browser GPS Apps Accelerometer Multimedia Compass Gesture Support Voice
- 24. Mobile or PC?
- 25. What is Mobile First? “Mobile first is a product strategy that considers portable devices, namely smart-phones and tablets, as a primary deployment platform.” David DeWolf
- 26. Designing for Mobile First JSON Data Device APIs Native Code HTML5 OAUTH Navigation Caching Sharing
- 28. Who is Mobile First?
- 29. Apple
- 30. Google
- 31. Amazon eBay
- 32. Microsoft?
- 33. Argos?
- 34. Not Mobile First
- 35. Mobile First = Success?
- 36. Why Mobile First? Biggest Market Richest Experience Technically Complex Mobile First NOT Mobile Only Where Are The Mobile New Business Leaders?
- 37. Thank You Ed Moore
Notas del editor
- Smartphone Experience.Development of the smartphone. 4 revolutionary handsets that initiated the marketHow and when is it evolving? Mobile Internet = 1999 A lot in early days!Who’s innovating & Why Players Ecosystem What are you building?Investing Where to invest & whyWhat is still to do?
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The FIRSTLaunched December 1999Circuit Switched DataWAP / WML Page4 Line Screen2 Soft KeysBlack & WhiteWorldwide Distribution
- Why? The first complete package.
- Why? First attempt at a true web experience.Launched December 2001UK onlyCircuit Switched DataFull Web MP3 PlayerExtend memoryFlash GameseMailFirst phone from outside the mobile community!
- Why? The first complete package.
- Why? The first complete package.
- Why? The first complete package.
- Mobile Internet only STARTED in 1999.12 years old? Smartphones 75% complete by 2002Complete by 2007?What happening now?
- Be realisticThe major players are HUGE, you can’t compete directly from a standing start.Market is vast, scale to take it all on? Get KnownAny sort of awareness & revenue means scaling can be rapid.Bit like being top of the apps!Mobile OnlyServices on platforms now multi-platform or incidental.Eco- SystemInvested in FacebookInvested in Twitter People hang off them, they don’t hang off someone else.