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RUN - DCM - Digital Crisis Management by Scott Wilder

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Edelman Digital
Edelman Digital

See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare. Presentation by Scott Wilder

1 de 28
Digital Crisis Management Run - DMC with Gary Angel and Scott K. Wilder
Introductions ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],This will be a good webinar if….you’ve gained some insight into how to monitor social networks and how to mobilize a DCM plan
Now you have heard the science part Now lets look into artful human side
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Some crisis management situations…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Famous Case Study: Dominos Pizza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1990s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10:00 am 12:00 noon 1:00 pm 2:00 pm Next day Next week
2010 ,[object Object]
2010
Don’t be the odd man out
“ You have been alerted about a problem, now what? Who are you going to call?
1. Crisis Management is a team sport
2. Establish an ‘on-call’ Crisis Management team ,[object Object],[object Object],[object Object],[object Object]
3. Do an occasional ‘Fire Drill”.. Or Mock Drill
4. Be prepared for Triage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Be prepared for Triage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Develop ‘Contingency Plan’ ,[object Object]
6. Don’t fear your biggest critics ,[object Object],[object Object],[object Object],[object Object],Do you remember this person and how he was won over?
7. Ensure your online vehicles are ready ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. You don’t have to always apologize.. BUT…
Sometimes it pays to apologize ,[object Object],[object Object]
9. Conduct Post-Mortem after the storm ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Continue to monitor, audit,… ,[object Object],[object Object],[object Object]
Moral of the story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You.. Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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RUN - DCM - Digital Crisis Management by Scott Wilder