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2. AGENDA
• McDonald’s Organizational Structure
• McDonald’s Organizational Chart
• Organizational Structure Comparison
• Organizational Functions
• The Ray Kroc Story
• Marketing
• References
• Questions and Answers
3. McDonald’s Organizational Structure
• Corporate Governance
• McDonald’s Board of Directors are entrusted with and
responsible for the oversight of McDonald’s Corporation
• Vertical/Centralized Organizational Structure
• Important decisions are made by top executives
• Leeway for Innovation
• Branches allowed to integrate culture into food and
service
8. The Ray Kroc Story
“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness
and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” —
Ray Kroc
How do you create a restaurant empire and become an overnight success at the age
of 52? As Ray Kroc said, “I was an overnight success all right, but 30 years is a long,
long night.”
9. Marketing
• McDonald’s Happy Meals
• Activities, games, art projects and your kids’ favorite foods. Let the good times roll!
• McDonald’s for Tweens
• Kids rule! We know being a kid is all about meeting up with friends, playing favorite
games, and enjoying great food.
• 365 Black
• We celebrate African-American culture and achievement every day of the year.
• My InspirAsian
• Take the Asian Phrases Challenge and discover the wide mix of cultures in the Asian
Pacific American community.
• Ronald McDonald House Charities
• For 35 years, we’ve been helping children in need—and their families—in 52
countries. Learn how you can lend a hand where it’s needed most.
• About McDonald’s
• We serve more than 60 million people around the world every day. Learn
more about our company, our environmental policies and social
responsibility efforts, and our history.
• International Websites
• Good food and fun knows no boundaries. McDonald’s has
over 32,000 locations in more than 100 countries around
the globe.