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Sparking your creative juices 2013
1. Elizabeth
Rosenzweig,
@
2010
Sparking
Your
Creative
Juices
Elizabeth
Rosenzweig
Senior
Usability
Consultant,
Adjunct
Professor
Bentley
University,
Design
and
Usablitty
Center
2. Agenda
! Introduction
! Creative
Process
! Innovation
! Invention
! Inventions
that
changed
the
world
Elizabeth
Rosenzweig,
@
2010
• Innovative
User
Centered
Design
• Examples
• Final
Exercise
• Wrap
3. Creativity
! Wikipedia:
Creativity
refers
to
the
phenomenon
whereby
something
new
is
created
which
has
some
kind
of
value.
What
counts
as
"new"
may
be
in
reference
to
the
individual
creator,
or
to
the
society
or
domain
within
which
the
novelty
occurs.
What
counts
as
"valuable"
is
similarly
defined
in
a
variety
of
ways.
Elizabeth
Rosenzweig,
@
2010
4. Creativity
! “Creativity
comes
from
trust.
Trust
your
instincts.”
Rita
Mae
Brown,
author
! Creative
process
includes
!
A
vision
! Ability
to
focus
on
task
! Enjoyment,
satisfaction,
sometimes
loss
of
self-‐
consciousness
! Immediate
feedback
(to
determine
success
and
failure)
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
6. Innovation
Elizabeth
Rosenzweig,
@
2010
! “Sometime
when
you
innovate
you
make
mistakes.
It
is
best
to
admit
them
quickly,
and
get
on
with
improving
your
other
innovations.”
Steve
Jobs,
CEO,
inventor
! Combines
many
disciplines
! Needs
a
vision
7.
8. Creativity
and
Innovation
! Common
theme
! A
new
idea
! Solving
a
problem
! A
vision
! Focusing
! Iteration
Elizabeth
Rosenzweig,
@
2010
9. Invention
! “Necessity,
who
is
the
mother
of
invention”
Plato
The
Republic.
Greek
author
&
philosopher
in
Athens
(427
BC
-‐
347
BC)
! Necessity
sees
a
problem
and
solves
it.
! Basic
science-‐
test
a
hypothesis,
refine
the
idea
! Trial
and
error-‐
not
afraid
to
make
mistakes
and
learn
from
them
Elizabeth
Rosenzweig,
@
2010
10. Creating
Something
New
! “The
creation
of
something
new
is
not
accomplished
by
the
intellect,
but
by
the
play
instinct
acting
from
inner
necessity.”
Carl
Jung
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
11. Where
do
you
start
! Find
a
problem
that
needs
to
be
solved
OR
! Find
a
problem
that
YOU
think
need
to
be
solved
and
you
have
some
ideas
Elizabeth
Rosenzweig,
@
2010
12. Any
problem
that
exists
has
a
solution
! The
key
is
not
to
rush
the
answer,
many
problems
are
solved
through
your
unconscious
mind.
! Do
the
work
of
defining
the
problem
! ITERATE
! Research
the
solution,
experiment,
learn
from
your
mistakes
! Live
with
some
questions
! Test
the
results
! Evolve
the
idea!
Elizabeth
Rosenzweig,
@
2010
13. Live
the
Questions
“Live
the
questions
now.
Perhaps
then,
someday
far
in
the
future,
you
will
gradually,
without
even
noticing
it,
live
your
way
into
the
answer.
“
Rainer
Maria
Rilke,
poet,
author
Elizabeth
Rosenzweig,
@
2010
14. Exercise
! Pairs
! You
are
experts
and
there
is
at
least
one
topic
you
know
a
lot
about.
! Dialogue
on
your
one
problem
you
see
and
how
you
would
solve
it.
What
problem
out
there
really
needs
solving?
! Share
it
with
us.
Elizabeth
Rosenzweig,
@
2010
15. Inventions
that
Changed
the
World
! Around
the
World
! Some
recent
invention
Elizabeth
Rosenzweig,
@
2010
16. Invention
of
the
Mirror
! Water
as
the
first
mirror
! Glass
was
invented
in
Lebanon,
near
Syria.
! Not
a
surprise
that
mirrors
were
invented
in
Syria
! Name
of
inventor
is
unknown
Elizabeth
Rosenzweig,
@
2010
17. Automated
Spinning
Wheel
! Weavers
had
become
faster,
so
spinners
had
to
get
faster
to
keep
up
production.
1764,
a
British
carpenter
and
weaver
named
James
Hargreaves
invented
an
improved
spinning
jenny
.
Spinner
machines
like
the
spinning
wheel
and
the
spinning
jenny
made
the
threads
and
yarns
used
by
weavers
in
their
looms.
Elizabeth
Rosenzweig,
@
2010
18. Engines
! In
1712,
Thomas
Newcomen
together
with
John
Calley
built
their
first
steam
engine
(
top
of
a
water
filled
mine
shaft)
!
The
invention
of
engines,
the
first
being
steam
engines
provide
automation
of
tasks,
transportation,
easier
life
Elizabeth
Rosenzweig,
@
2010
19. Invention
of
Electricity
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Elizabeth
Rosenzweig,
@
2010
21. Clothes
Washer
! Originally
people
hand
washed
their
cloths
in
rivers
and
lakes.
!
A
scrub
board
was
the
first
invention
in
1797
by
James
King.
!
1858
Hamilton
Smith
invented
a
machine
that
would
rotate
clothes
while
washing
them.
Elizabeth
Rosenzweig,
@
2010
25. KodPhotography
! A
technology
that
had
to
evolve.
! One
man
found
a
solution
to
a
user
problem
and
changed
the
world.Invention
of
Photography
Timeline
!
Camera
obscura
used
to
form
images
on
walls
in
darken
rooms
(image
formation
from
a
pihole)
! 16-‐17th
centurn
camera
obscuraused
by
artists
for
portraits
! 1816
Nicéphore
Niépce
combines
the
camera
obscura
with
photosensitive
paper
! 1826:
Niépce
creates
a
permanent
image
! 1834:
Henry
Fox
Talbot
creates
permanent
(negative)
images
using
paper
soaked
in
silver
chloride
and
fixed
with
a
salt
solution.
Talbot
created
positive
images
by
contact
printing
onto
another
sheet
of
paper.
! 1837:
Louis
Daguerre
creates
images
on
silver-‐plated
copper,
coated
with
silver
iodide
and
"developed"
with
warmed
mercury;
Daguerre
is
awarded
a
state
pension
by
the
French
government
in
exchange
for
publication
of
methods
and
the
rights
by
other
French
citizens
to
use
the
Daguerreotype
process.
! 1841:
Talbot
patents
his
process
under
the
name
"calotype”.
! 1851-‐1888
evolouion
inventions
include
dry
plate,
color
and
portait
salons
! 1880
George
Eastmna
opnes
Eastman
Dry
Plate
Company
in
rochester,
NY
! 1888
First
Kodak
caemara
wi
h
a
20
foot
! 1889
Seoncd
Kodak
Camera
will
roll
of
film
instead
of
paper
Elizabeth
Rosenzweig,
@
2010
29. ! Wet
plate
process,
portable?
Easy
to
use?
Elizabeth
Rosenzweig,
@
2010
30. ! George
Eastman
and
Thomas
Edison
Elizabeth
Rosenzweig,
@
2010
31. Inventors
! "You
press
the
button,
we
do
the
rest"
promised
George
Eastman
in
1888
! Collaboration,
Eastman
created
the
film
that
enabled
Thomas
Edison’s
motion
picture
camera
in
1891.
! http://inventors.about.com
Elizabeth
Rosenzweig,
@
2010
32. User
Centered
Design
Solution
! Smaller
camera
! Dry
film
! Roll
film
! One
button-‐
you
push
it
we
do
the
rest
Elizabeth
Rosenzweig,
@
2010
41. New
inventions
! Build
on
something
that
already
exists
! Brings
together
things
that
have
not
been
put
together
before
! Solves
a
problem
Elizabeth
Rosenzweig,
@
2010
42. Bill
Buxton:
"Great
design
is
as
much
about
prospecting
in
the
past
as
it
is
about
inventing
the
future.
This
we
can
see
in
the
following
tale
of
two
pocket-‐sized
examples
of
personal
technology
–
separated
by
76
years.
In
1926,
Kodak
launched
the
third
generation
of
their
Vest
Pocket
camera
line,
the
Series
III.
This
version
of
the
camera
was
released
in
April,
1928
under
the
name,
the
Vanity
Kodak.
2003,
Apple
Computer
had
just
launched
the
third
generation
of
their
iPod
MP3
music
player.
This
version
of
the
iPod
was
released
in
January,
2004
under
the
name,
the
iPod
Mini.
Learning
from
the
Past
Elizabeth
Rosenzweig,
@
2010
45. Old
and
New
Photography
! Traditional
photography
changed
the
world
of
1900s
! Digital
Photography
could
change
the
world
of
2000s
but
has
yet
to
make
that
leap
! Is
there
an
opportunity
to
build
on
this
foundation?
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
46. Exercise
! Real
brainstorm
about
solution
to
a
problem
! Get
into
groups
of
4
or
5
! Agree
to
focus
on
a
a
problem
based
on
an
issue
from
your
last
exercise
(What
are
you
an
expert
on?)
! See
how
many
different
solutions
you
can
come
up
with
in
10
minutes
(Use
flipchart
to
list
solutions)
! Present
them
to
class
Elizabeth
Rosenzweig,
@
2010
47. User
Driven
versus
Technology
Driven
Problem
definition
Technology
available
Possible
solutions
End
Product
Marketing
Possibilities
Problem
solution
End
Product
Elizabeth
Rosenzweig,
@
2010
48. User
Driven
Innovation
Problem
definition
Technology
available
Brainstorm
Possible
solutions
End
Product
Marketing
Possibilities
Problem
solution
User
Feedback
(edits
ideas)
Elizabeth
Rosenzweig,
@
2010
49. You
are
inventors
! You
solve
problems
everyday
! Examples
everywhere
! Examples
in
your
company
! Examples
in
your
institution
50. How
to
Innovate:
Brainstorm
! Choose
a
problem
you
want
to
solve
! Brainstorm
exercise:
! What
problems
do
we
have
today
to
solve:
! What
is
technology
available
! How
can
we
put
technology
together
to
solve
these
problems
! Remember
rules:
! Don’t
restrain
your
ideas
! Don’t
dismiss
ideas
that
are
not
fully
developed
! Be
patient,
allow
ideas
to
sit
and
evolve
! No
editing,
that
comes
later
Elizabeth
Rosenzweig,
@
2010
51. User
Driven
Innovation
Problem
definition
Technology
available
Brainstorm
Possible
solutions
End
Product
Marketing
Possibilities
Problem
solution
User
Feedback
(edits
ideas)
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
53. User
Driven
Innovation
Problem
definition
Technology
available
Brainstorm
Possible
solutions
End
Product
Marketing
Possibilities
Problem
solution
User
Feedback
(edits
ideas)
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
54. User
Driven
Innovation
Problem
definition
Technology
available
Brainstorm
Possible
solutions
End
Product
Marketing
Possibilities
Problem
solution
User
Feedback
(edits
ideas)
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
55. Exercise
Design
a
focus
group
or
contextual
inquiry
to
research
your
new
idea
• Define
who
is
your
user?
• What
do
you
want
to
know
about
them?
• What
is
the
issues
you
want
to
uncover?
• What
do
you
expect
to
find?
What
is
your
hypothesis?
• How
did
it
turn
out?
• What
do
you
think
about
the
issue
now?
Elizabeth
Rosenzweig,
@
2010
56. User
Driven
Innovation
Problem
definition
Technology
available
Brainstorm
Possible
solutions
End
Product
Marketing
Possibilities
Problem
solution
User
Feedback
(edits
ideas)
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
58. Exercise
Design
a
usability
test
for
a
paper
prototype
of
your
new
idea
• Who
is
your
user?
(Is
it
the
same
people
as
your
focus
group?)
• Use
a
paper
prototype
to
do
the
test
• What
did
you
learn?
Elizabeth
Rosenzweig,
@
2010
59. User
Driven
Innovation
Problem
definition
Technology
available
Brainstorm
Possible
solutions
End
Product
Marketing
Possibilities
Problem
solution
User
Feedback
(edits
ideas)
Elizabeth
Rosenzweig,
@
2010
60. Exercise:
Making
Connections
! Use
examples
from
earlier
exercise:
! What
was
the
most
promising
idea
! Brainstorm
! What
problems
do
we
have
today
to
solve:
! What
is
technology
available
! How
can
we
put
technology
together
to
solve
these
problems
! Group
or
small
group
depending
on
size
! Report
back
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
62. My
Patents
1 7,028,253
Agent
for
integrated
annotation
and
retrieval
of
images
ARIA
2
7,020,848
Comprehensive,
multi-‐dimensional
graphical
user
interface
using
picture
metadata
for
navigating
and
retrieving
pictures
in
a
picture
database
3 6,950,989
Timeline-‐based
graphical
user
interface
for
efficient
image
database
browsing
and
retrieval
4
6,883,146
Picture
database
graphical
user
interface
utilizing
map-‐based
metaphors
for
efficient
browsing
and
retrieving
of
pictures
Elizabeth
Rosenzweig,
@
2010
63. Intelligent
User
Interface
for
Visual
Systems
! I
was
frustrated
by
trying
to
find
my
pictures
on
my
computer
! I
saw
many
other
people
frustrated
by
the
same
things
! I
went
to
my
friends
at
Massachusetts
Institute
of
Technology
(MIT)
to
brainstorm
Elizabeth
Rosenzweig,
@
2010
67. Another
Example:
World
Usability
Day
! See
a
need
and
search
for
a
solution
! Let
the
idea
develop
over
time
! First
World
Usability
Day
was
2005
! 6th
World
Usability
Day,
November
11,
2010
! 44
countries,
40,000
participants,
10,000
volunteers
Elizabeth
Rosenzweig,
@
2010
69. World Usability Day 2010 will serve as an impetus to creating greater awareness
for designs, products and services that improve and facilitate communication
around the world,
Communication is the theme for World Usability Day 2010
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www.worldusabilityday.org
70. How
did
I
do
it?
! I
had
some
big
questions
! I
had
some
big
problems
! I
know
about
some
technology
and
asked
for
advice
on
issues
I
didn’t
know
! I
focused
on
a
narrow
piece
of
the
problem
! I
didn’t
rush
the
answers
! I
kept
working
the
issues
Elizabeth
Rosenzweig,
@
2010
71. Exercise:
Making
Connections
! Use
examples
from
earlier
exercise:
! What
was
the
most
promising
idea
! Brainstorm
! What
problems
do
we
have
today
to
solve:
! What
is
technology
available
! How
can
we
put
technology
together
to
solve
these
problems
! Group
or
small
group
depending
on
size
! Report
back
Elizabeth
Rosenzweig,
Bubble
Mountain
Consulting
72. Sparking
Your
Creative
Juices
! Creative
process
! Innovation
and
Invention
! Let
your
unconscious
mind
help
you
! Let
others
help
you
! Find
a
problem
you
have
passion
about
Elizabeth
Rosenzweig,
@
2010
73. Contact
information
! Elizabeth
Rosenzweig
! www.bubblemountain.com
! www.worldusabilityday.com
! Eliz@bubblemountain.com
! 617-‐244-‐6905
74. Elizabeth
Rosenzweig,
@
2010
Sparking
Your
Creative
Juices
Elizabeth
Rosenzweig
Bentley
University
Design
and
Usability
Center
erosenzweig@bentley.edu