Online Strategy Workshop at AIDC presentation by Kirsty Hunter and Jennifer Wilson, Session Producer Veronica Sive, AIDC February 2011, Adelaide, Australia

5. Examples: Lion Television Britain from Above Emmy Award winning website for BBC. Brief was to redefine the documentary online. www.bbc.co.uk/britainfromabove America Revealed PBS ’ biggest show of 2011. Major website planned; taking Britain from Above and moving it forward focussing on mapping, UGC, data mashups and visualizations. Working closely with PBS Education and local stations. Educational project in the U.S., spin-off of popular PBS series History Detectives. Creating a social network for high school students to conduct historical investigations. They can blog, post, share their work. http://www.hdlab.us

6. Examples: Lion Television Horrible Histories Website, video and games for CBBC. Multi-episode game with live action on 3-D environments. Collaborating with Littleloud. Since launch in August 2009, 23million+ page views www.bbc.co.uk/cbbc/horriblehistories History Detectives Adult and children ’ s website for PBS. Includes UGC Investigations, full length video, original video, Twitter parties around TX, highly-engaged Facebook group. www.pbs.org/historydetectives Victo rian Farm - Christmas Series Site accompanying BBC Two series based on mega hit Victorian Farm - includes 25 specially shot films about How to Have a Victoria Christmas www.bbc.co.uk/victorianchristmas/ Educational project in the U. S., spin-off of popular PBS serie s History Detectives. Creating a social network for high school students to conduct historical investigations. They can blog, post, share their work. http://www.hdlab.us

7. Examples: UK Market Fish Fight Campaign off the back of Channel 4 programmes created by Keo Films. Exceeded targets in Week 1. http://www.fishfight.net / Embarassing Bodies BAFTA winning website, redefined patient experience, parlayed into major NHS pilot. www.channel4embarrassingil lnesses.com / Sexperience Video encycl opedia of sexual experience: multiple perspectives of common sex questions. Mint Digital/Cheetah. http://sexperienceuk.channel4.com/

8. Multiplatform Hits

9. What ’s new

10. What ’s new (2)

14. Example Document BaseCamp

17. Example Document Master Schedule

18. Example Document Content Management System

20. Example Document TV and Web Project - Post Production Workflow HD tapes Editshare / Unity GFX Music Archive Titles Offline Offline Offline Offline Online / Audio Mix Sorenson Squeeze Server / CMS Tape Masters Client / Broadcaster Digitise at 1:1 to avoid unnecessary onlines for web material Share projects across multiple edit suites Export, Compress for Web Conform, Audio Mix, Grade FTP HD Masters, Clone for Archival Raw Assets Central Storage Asset creation Asset finalisation Delivery

23. Example Document Wireframe of page

24. Example Document Site map