Updated November 26, 2013

1. ERIN KENNA
228.217.7693 | erinmkenna@gmail.com | @ErinMKenna | erinmkenna.com | LinkedIn: Erin Kenna
EXPERIENCE
RED SIX MEDIA | MAY 2013 - PRESENT
PRSSA at LSU | April 2013 - PRESENT
Social Media Intern
• Director of social media platforms for Party Time Baton Rouge
and Red Six Media
• Editorial calendar creator for Party Time Baton Rouge and Red
Six Media
• Implemented “Be Your Own Cake Boss” campaign for Party Time
Baton Rouge, leading to an increased Facebook page reach by
198.4% three weeks after campaign launch
• Conducted primary research during Halloween season to gauge
Party Time customers’ advertising knowledge
• Conducted benchmarking research for Party Time Baton Rouge
to implement guerilla marketing tactics throughout city
• Developer of social media strategies to expand Party Time Baton
Rouge blogger and community outreach efforts
• Creator of social media reports each week and month for client
• Monitor of social media trends in client industries; monitor online
ratings and reviews for clients and respond when necessary
• Analyze, review and report on effectiveness of campaigns in
order to maximize company results
Public Relations Director
• Coordinate, produce and print the Chapter newsletter.
• Produce and oversee Chapter News on the national website,
www.prssa.org.
• Coordinate, produce, edit and distribute Chapter press releases,
feature articles, advertising and brochures in compliance with
PRSSA and LSU style and branding guidelines.
• Handle all campus and area press issues in accordance with PRSSA
and LSU style and branding guidelines.
• Direct the communications committee.
• Coordinate and promote recruitment and retention with print
collateral.
LSU FAMILY ASSOCIATION | OCT. 2011 - PRESENT
BITE AND BOOZE, LLC | OCT. 2012 - AUG. 2013
Student Assistant
• Designed and implemented a sponsorship package for Family
Weekend door prize donors to foster future relation
• Updated and improved existing format of Family Association wall
calendar
• Collaborated with graphic designer and director to establish a
brand for the Association
• Fostered partnerships with other campus entities to create
exclusive opportunities for the Family Association Council
• Collaborated with Parent & Family Programs assistant director to
streamline the scholarship awarding process
• Edited copy from each campus department contributing to the
monthly email update to provide uniform voice of Parent &
Family Programs
• Spearheaded new brand identity for email updates sent to more
than 16,000 contacts
Intern
• Collaborated with Jay Ducote to define the Bite and Booze brand
• Created quarterly sponsorship tweets; designed Bite and Booze
infographic
• Initiated brainstorming meetings resulting in book transcriptions for
each chapter of Jay Ducote’s book
• Edited copy of book transcriptions
• Researched culinary industry and formulated talking points for
future Bite and Booze endeavors
• Planned and executed various events for groups of 20-100 during
pop up dinners and cooking demonstrations
• Formulated questions and conducted interviews of local
restaurant owners for Baton Rouge publications including 225
Magazine and DIG Baton Rouge
LSU BATEMAN TEAM | OCT. 2013 - PRESENT
Team Member
•
•
Represent PRSSA at LSU and the Manship School of Mass
Communication as one of five team members
Research, plan, implement and evaluate a comprehensive public
relations campaign
EDUCATION & AFFILIATION
LOUISIANA STATE UNIVERSITY | AUG. 2010 - PRESENT ACHIEVEMENTS
BA in Mass Communication; May 2014 Chancellor’s List
Dean’s List
2012 Public Relations Association of Louisiana William B. Michelet
LSU AMBASSADORS | AUG. 2010 - MAY 2013
Honorary Award Winner
General Member
LSU LEADING STREAK | OCT. 2012 - JAN. 2013 TECHNOLOGIES & SKILL SETS
Wordpress
Public Relations Director Adobe Creative Suite
Microsoft Office
AP Style
IMPACT LSU | JAN. 2013 - APRIL 2013 Hootsuite
Blogging
Communication and Social Media Director TweetDeck
Blog Management
Constant Contact
Email Marketing
IMPRINT COMMUNICATIONS | SEPT. 2012 - JAN. 2013
MailChimp
Copy Editor
Account Executive
Basecamp
Social Media Management
PRESTIGE STUDENT-RUN FIRM | SEPT. 2010 - MAY 2012 Google Analytics
Social Media Analysis
Baton Rouge Green and LSU Lacrosse Weebly
Trend Analysis