1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. The future is mobile, and the
future is happening right now.

3. Information sources over
time

4. Information sources over
time

5. “The illiterates of the
21st century will not be
those who cannot read
and write, but those who
cannot learn, unlearn,
and relearn”
Alvin Toffler

6. Exponential growth in content / data

8. SA Browser habits
100
80
60
Desktop
40
Mobile
20
0
2000 2002 2004 2006 2008 2010 2012 2014

9. Dance,
Have fun,
Live the experience
Check in
Tweet
Share
Capture the experience

10. Mobile Africa

11. Mobile Africa (Some general
stats)
• Internet users now just over 16 million
• 42 million mobile users in SA – There are
68m active sim cards (Africa has 700m
phones now, still rising fast)
• Approx 12 million smartphones in SA now (5m blackberry,
4.2m Symbian, 2m Android, 0.6m iphones, 0.2m
WinPhone)
• Top mobile sites in SA – Facebook, Google,
Mxit, zamob.com, gumtree, soccerladuma.mobi

12. Mobile Africa (Some Social Stats)
• 9.9 million Facebook users (+90% use it on
their mobile – no mobile apps)
• 2.8million Twitter users in SA (+90%
Mobile)
• MXit users: 6.5 million active SA users
for the last 30 days (Over 60 million
total registered users – SA/Kenya/Nigeria)
• Over 1 Billion “Please call me” sent each
month
• 12.5 million SA people use apps on their

13. Mobile Tips

14. Invest wisely
Mobile
Device
Mobile
Mobile
Web Presence
Agnostic Content Strategy
Invest Now
SEO/SEM
Optimised Direct Marketing
Mobile applications
Invest Strategically

15. Ask Questions

16. Make your site responsive
www.etv.co.za

17. Rule of Thumb

18. Make your site thumbable

19. Think Speed

20. If your site doesn’t load fast,
people will be sad

21. Expectations
71% expect the mobile site to load as
fast as on a desktop.
74% will only wait up to 5 seconds, now
more for the site to load.
Real world
77% of top brands mobile sites take
longer than 5 seconds to load.
79% of Google advertisers don’t have
mobile optimised sites.
Slow loading and poor navigation are main
complaints.

22. Test everything

23. Integrate with your other
platforms
•
•
•
•
•
•
•
•
•
•
Mapping
SMS/MMS/USSD
Calling
Weather
Games
News
Books
Movies
Barcodes
etc etc

24. The whole is
greater than the
sum of its parts.
Aristotle (a long time
ago)

25. Contextual Marketing is important in
mobile
“Contextual marketing is
about delivering the right
message to the right
person, via the right
medium at the right time.”

26. Context

27. Data is the new oil

28. Some Africa data
• 80% of all new phones sold are smart /
feature phones
• 29% of SA Vodacom users have
smartphones
• 850m Phones (127m Smart) by 2015
(Africa)
• 250m data connected devices by 2015
(Africa)
• Personal Computer sales down 14% in Q1
2013 (largest drop since entry – Africa
is mobile)

29. 10. Keep it Simple

30. What people want (Google 2012 Q4 global study)

31. The Mobile web

32. Tech Trends

33. The internet of things (Everything is
connected)

34. Learn from the
past
TV was not just
radio with
pictures.
Websites were
not just
brochures
online.
Mobile Phones
are not just
small computers.