Marketing Enablement

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I am a digital strategy and delivery leader focused on changing and innovating global organizations through digital technologies, processes changes and enhanced people skills. I have a unique blend of multi-functional (marketing, ops, technology) and cross industry (CPG, Financial Services, Insurance, Government, Life Sciences) experiences which allows me to identify, design and successfully deliver digital opportunities. My strategy and delivery experiences include full-funnel customer acquisition (marketing campaigns, CRM) omni-channel experience (desk-top, mobile, service) , new business ventures (xTech), middle/back office operational efficiencies (architecture, automation), and pro...

scott alexander digital user experience digital transformation digital strategy digital maturity digital technology trust marketing #user experience product brand equity journey brand facebook direct private maessaging snapchat twitter pinterest direct messaging instagram dpm dm automation robotics ai omni-channel marketing enablement devops change change management technology digital architecture earned media mobile device marketing enabelement

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Marketing Enablement

Presentaciones

Mobile Direct Marketing

Documentos

Digital Delivery - Closing the Business-IT Gap

The Value of Earned in the Digital Media Engine

Digital Architecture to User Experience

Digitally focused - Digital Marketing Stack: Half or Full?

How to Match Digital Experience Tactics to User Scenarios

How Change Management can Support Digital Transformation