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Franchising Operation in China By Guo Geping,  Chairperson of CCFA October 20, 2006.  Milan, Italy
  Tips for Foreign Franchise Brands into China Environment of Franchising in China   Introduction of CCFA  Status of Franchising in China Category Trends of Franchising in China
  Tips for Foreign Franchise Brands into China Environment of Franchising in China   Introduction of CCFA  Status of Franchising in China Category Trends of Franchising in China
[object Object],[object Object],[object Object],Introduction of CCFA
  Tips for Foreign Franchise Brands into China Environment of Franchising in China   Introduction of CCFA  Status of Franchising in China Category Trends of Franchising in China
GDP growth: by   9.5%   between 2003 to 2005; by   10.9%   for the first half of this year;  Retailing sales growth: by   13.3%   in 2005. Economic Figures Environment  of Franchising in China
Laws & Regulations a. Franchisor shall have  at least two directly-run stores within China  that have been operated for  at least one year ,  or directly run stores set up by its subsidiaries or companies in which it has a controlling share ; b. Foreign-invested enterprises shall  not engage in the types of business prohibited  under the Foreign Investment Industrial Guidance Catalogue in the form of franchising. c. Foreign-invested enterprises engaging in commercial activities in the form of franchising shall  apply to the original examination and approval authority for addition of “engagement in commercial activities in the form of franchising”  to the scope of business   . d. Information Disclosure Measures for the Administration of Commercial Franchise Operations   released by the Ministry of Commerce, China, in Dec 2004 Environment  of Franchising in China
Laws & Regulations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relevant Laws: Environment  of Franchising in China
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Environment  of Franchising in China Policy
  Tips for Foreign Franchise Brands into China Environment of Franchising in China   Introduction of CCFA  Status of Franchising in China Category Trends of Franchising in China
Franchise systems in China increasing  rapidly  and steadily Status of Franchising in China Source: Year Surveys By CCFA
Economic Contributions From Franchising in China, 2005 Status of Franchising in China Source: 2005 Year Survey By CCFA 52.5 Sales (  Billion US$  ) 10.5 Investment (  Billion US$  ) 3,360,000 Jobs Contributions
Franchise Sectors (suggested by EFF)   Status of Franchising in China Y 3.Hotel/Motels Y 2.Restaurants/Fast Foods/Cafes/Bars/Pubs Y Specialized Food Stores Y General: Super & Hyper markets/CVs 1.Food Retail Existence in China Sub-Sectors Sectors
Status of Franchising in China N Second hand furnishings & equipment Y DIY Stores N Sanitation & Pets Control Y Maintenance/Repairs/Cleaning N Fittings & Equipment Y Textiles & Furniture 5.Home/Garden Furnishings/Fittings/Maintenance Y 4.Clothings/Personal Equipment
Status of Franchising in China Y other Y Car and Truck rentals/Driver hire Y Servicing & Sale of accessories 7.Transport & Vehicle Products & Services Y 6.Other Property Services (Domestic & Professional)
Status of Franchising in China N Care Services: elderly, children Y Medics & Pharmaceuticals Y Fitness Y Beauty Products & Services 10.Personal Care/Beauty/Fitness/Medical/Pharmaceutical Y 9.Training & Education N Finance/Tax/Insurance/Audit/Accountancy/Paralegal N Human Resource Services: Employment/Executive Search/Management Y Advertising/Publicity/Graphic Design Y Computer/ITC/Phone & Mobile Sales & Services Y Offices Supplies/Printing/Copying Y Parcel/Courier Y Fittings/Equipment/Security/Maintenance/Cleaning 8.Office/Business Supplies  & Services
Status of Franchising in China Y 14.Other Y 13.Other Specialized Retail Stores Y 12.Pets/animals N Matrimonial/Dating Agencies Y Recreation Centers & Equipment Y Sports Clubs Y Travel Agencies 11.Travel/Sports/Leisure (Not sportswear)
Status of Franchising in China Franchisors’ Top 5 Focuses 2006 Source: Blue Book of 2006 Franchising in China
Status of Franchising in China Franchisees’ Top 5 Focuses 2006 Source: Blue Book of 2006 Franchising in China
Status of Franchising in China < 100 Thousand 23.1% 100-250 Thousand 29.9% 250-500 Thousand 18.5% 500-1000 Thousand 15.6% 1000-2000 Thousand 8.4% > 2000 Thousand 4.5% Investment Capability of Potential Franchisees 2005 Source: Blue Book of 2005 Franchising in China
  Tips for Foreign Franchise Brands into China Environment of Franchising in China   Introduction of CCFA  Status of Franchising in China Category Trends of Franchising in China
Trends of Franchising in China Experts Consensus: Top 6 Potential Sectors   Source: Repot on Trends of Franchising in China, 2005 by CCFA
Prospective Franchisees’ Hottest Choices Trends of Franchising in China Source: 2005 Prospective Franchisee’ Survey by CCFA   3.00% Others 9.00% Training & Education 9.00% After Auto Market Service 10.00% Leisure Beverage 10.00% Home Appliances 11.00% Physical Training Gym 12.00% Gift Specialty 13.00% Western Fast Food 23.00% Chinese Fast Food Ratio Industry/Sector
  Tips for Foreign Franchise Brands into China Environment of Franchising in China   Introduction of CCFA  Status of Franchising in China Category Trends of Franchising in China
Tips for Foreign Franchise Brands into China ,[object Object],[object Object],[object Object],[object Object]
14 of Top 20 USA Franchising Brandings in China Tips for Foreign Franchise Brands into China Source: Repot on Status of Foreign Franchise Brands Development in China, 2005 by CCFA
Tips for Foreign Franchise Brands into China Franchisee’ Most Valued Capabilities By Foreign Franchisers Source: Repot on Status of Foreign Franchise Brands Development in China, 2005 by CCFA
Tips for Foreign Franchise Brands  into China Source: Repot on Status of Foreign Franchise Brands Development in China, 2005 by CCFA
Tips for Foreign Franchise Brands into China ,[object Object],[object Object],[object Object],[object Object]
Tips for Foreign Franchise Brands into China ,[object Object],[object Object],[object Object],[object Object]
What can CCFA assist you? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Main Activities  : What can CCFA assist you?
China Franchise Expo  2006
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Ccfa 10 20 Milano

  • 1. Franchising Operation in China By Guo Geping, Chairperson of CCFA October 20, 2006. Milan, Italy
  • 2. Tips for Foreign Franchise Brands into China Environment of Franchising in China Introduction of CCFA Status of Franchising in China Category Trends of Franchising in China
  • 3. Tips for Foreign Franchise Brands into China Environment of Franchising in China Introduction of CCFA Status of Franchising in China Category Trends of Franchising in China
  • 4.
  • 5. Tips for Foreign Franchise Brands into China Environment of Franchising in China Introduction of CCFA Status of Franchising in China Category Trends of Franchising in China
  • 6. GDP growth: by 9.5% between 2003 to 2005; by 10.9% for the first half of this year; Retailing sales growth: by 13.3% in 2005. Economic Figures Environment of Franchising in China
  • 7. Laws & Regulations a. Franchisor shall have at least two directly-run stores within China that have been operated for at least one year , or directly run stores set up by its subsidiaries or companies in which it has a controlling share ; b. Foreign-invested enterprises shall not engage in the types of business prohibited under the Foreign Investment Industrial Guidance Catalogue in the form of franchising. c. Foreign-invested enterprises engaging in commercial activities in the form of franchising shall apply to the original examination and approval authority for addition of “engagement in commercial activities in the form of franchising” to the scope of business . d. Information Disclosure Measures for the Administration of Commercial Franchise Operations released by the Ministry of Commerce, China, in Dec 2004 Environment of Franchising in China
  • 8.
  • 9.
  • 10. Tips for Foreign Franchise Brands into China Environment of Franchising in China Introduction of CCFA Status of Franchising in China Category Trends of Franchising in China
  • 11. Franchise systems in China increasing rapidly and steadily Status of Franchising in China Source: Year Surveys By CCFA
  • 12. Economic Contributions From Franchising in China, 2005 Status of Franchising in China Source: 2005 Year Survey By CCFA 52.5 Sales ( Billion US$ ) 10.5 Investment ( Billion US$ ) 3,360,000 Jobs Contributions
  • 13. Franchise Sectors (suggested by EFF) Status of Franchising in China Y 3.Hotel/Motels Y 2.Restaurants/Fast Foods/Cafes/Bars/Pubs Y Specialized Food Stores Y General: Super & Hyper markets/CVs 1.Food Retail Existence in China Sub-Sectors Sectors
  • 14. Status of Franchising in China N Second hand furnishings & equipment Y DIY Stores N Sanitation & Pets Control Y Maintenance/Repairs/Cleaning N Fittings & Equipment Y Textiles & Furniture 5.Home/Garden Furnishings/Fittings/Maintenance Y 4.Clothings/Personal Equipment
  • 15. Status of Franchising in China Y other Y Car and Truck rentals/Driver hire Y Servicing & Sale of accessories 7.Transport & Vehicle Products & Services Y 6.Other Property Services (Domestic & Professional)
  • 16. Status of Franchising in China N Care Services: elderly, children Y Medics & Pharmaceuticals Y Fitness Y Beauty Products & Services 10.Personal Care/Beauty/Fitness/Medical/Pharmaceutical Y 9.Training & Education N Finance/Tax/Insurance/Audit/Accountancy/Paralegal N Human Resource Services: Employment/Executive Search/Management Y Advertising/Publicity/Graphic Design Y Computer/ITC/Phone & Mobile Sales & Services Y Offices Supplies/Printing/Copying Y Parcel/Courier Y Fittings/Equipment/Security/Maintenance/Cleaning 8.Office/Business Supplies & Services
  • 17. Status of Franchising in China Y 14.Other Y 13.Other Specialized Retail Stores Y 12.Pets/animals N Matrimonial/Dating Agencies Y Recreation Centers & Equipment Y Sports Clubs Y Travel Agencies 11.Travel/Sports/Leisure (Not sportswear)
  • 18. Status of Franchising in China Franchisors’ Top 5 Focuses 2006 Source: Blue Book of 2006 Franchising in China
  • 19. Status of Franchising in China Franchisees’ Top 5 Focuses 2006 Source: Blue Book of 2006 Franchising in China
  • 20. Status of Franchising in China < 100 Thousand 23.1% 100-250 Thousand 29.9% 250-500 Thousand 18.5% 500-1000 Thousand 15.6% 1000-2000 Thousand 8.4% > 2000 Thousand 4.5% Investment Capability of Potential Franchisees 2005 Source: Blue Book of 2005 Franchising in China
  • 21. Tips for Foreign Franchise Brands into China Environment of Franchising in China Introduction of CCFA Status of Franchising in China Category Trends of Franchising in China
  • 22. Trends of Franchising in China Experts Consensus: Top 6 Potential Sectors Source: Repot on Trends of Franchising in China, 2005 by CCFA
  • 23. Prospective Franchisees’ Hottest Choices Trends of Franchising in China Source: 2005 Prospective Franchisee’ Survey by CCFA 3.00% Others 9.00% Training & Education 9.00% After Auto Market Service 10.00% Leisure Beverage 10.00% Home Appliances 11.00% Physical Training Gym 12.00% Gift Specialty 13.00% Western Fast Food 23.00% Chinese Fast Food Ratio Industry/Sector
  • 24. Tips for Foreign Franchise Brands into China Environment of Franchising in China Introduction of CCFA Status of Franchising in China Category Trends of Franchising in China
  • 25.
  • 26. 14 of Top 20 USA Franchising Brandings in China Tips for Foreign Franchise Brands into China Source: Repot on Status of Foreign Franchise Brands Development in China, 2005 by CCFA
  • 27. Tips for Foreign Franchise Brands into China Franchisee’ Most Valued Capabilities By Foreign Franchisers Source: Repot on Status of Foreign Franchise Brands Development in China, 2005 by CCFA
  • 28. Tips for Foreign Franchise Brands into China Source: Repot on Status of Foreign Franchise Brands Development in China, 2005 by CCFA
  • 29.
  • 30.
  • 31.
  • 32.