VISIT2008 Cloud Computing

Cloud computing trends:
meet the ground
Glen Koskela, Director Technology Strategy

Trend forecast through 2012: heavy cloud coverage
The top IT trend among press, analysts, conferences…
Consumers: already big, unnoticed, in public online services

69% of online users are making use of
cloud computing $0.06 per
session hour $0.10 per
The Cloud Wars: $0.15 per
CPU hour

$100+ billion at stake GB/month

Not all enterprises are fully subscribing: constraints vs. benefits
Notion of “private clouds” or “on-premises clouds” has begun only recently
(together these yielded only 127 Google search hits on Nov 7th, 2008)

What is it? What does it do? How to benefit? How it evolves?
2 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

What is cloud computing? What is new and different?
A concept with many
elements, Dynamic data center
some new, some old Service-oriented infrastructure
Current state-of-art in the Managed infrastructure
evolution and convergence Virtualization
of many seemingly Grid computing
independent trends Utility computing
Outsourcing
Decoupling of the source of
On-demand computing
consumption of IT from the Centralized SaaS architectures
source of production Web services
Industrialization of IT Commoditization
Internet as delivery method
Automation
Everything in IT can become Social networking
affected by as-a-service Proliferation of devices
Globally integrated enterprise

Much of what was within the corporate boundaries is being
increasingly served up from outside

Need for new concepts: IT is at tipping point
Operational issues have Energy issues have data
IT costs at break point centers at break point
Rising costs of IT operations Rising energy costs
Continuous increase in volumes Power and thermal issues
24/7 availability of IT inhibit growth
Environmental guidelines

Business changes have IT New technologies have
resources at break point time-to-market at break point
Budgets being cut Unpredictable workloads
Difficulty in deploying new services Device diversity, real-time
Surge of compliance requirements Rich application capabilities

The IT delivery model needs to be transformed

Long-term trends and ch-ch-ch-changes
Physical consolidation Virtualization Dynamic pools Shared resource pools
Application consolidation Automation Provisioning Infrastructure-as-a-service
Data center consolidation Energy usage Metering Usage based pricing
Flexibility/ (business agility)

Cloud
(as-a-service)
Service-oriented

Dynamic

Rationalized

Economies of scale

IT infrastructure becomes stateless through technologies and services

Value proposition of cloud computing
Characteristics Business benefits
Dynamic, on-demand, at any scale On-d Business driven service management
e ma
Shared resources nd New levels of economics
User and programming interface le Simplified management
Scalab
for self-service deployment Improved business agility
illing
Non-trivial realiability and QoS Usage b
Increased flexibility
Virtualization and automation Shar
ed Effective & creative service
Uni
Unified technology stacks fied deployment
stac
ks
Quickly leverage new technologies Lower barrier to launch new services
n
Virtualizatio
Reduction of energy costs Pro Improved manageability
gram
Owned and managed by provider mat Reallocating resources to innovation
ic
Usage-based payment

Combined effect of technologies, economies and new capabilities

Clouds are factories for IT services on an industrial scale
Own IT IaaS cloud PaaS cloud SaaS cloud

Elastic Compute Cloud (EC2)
Simple Storage Service (S3)

VMware vCloud

Application Application Application
Application
Dev’t/Runtime Dev’t/Runtime Dev’t/Runtime
Dev’t/Runtime
Hardware
Hardware Hardware Hardware

Sharing is achieved through resource virtualization in IaaS, while in
PaaS/SaaS the applications and databases support multi-tenancy

Not all clouds are similar – what do they provide?
Infrastructure aaS
Managed infrastructure with virtualized computing, storage and networking services
Middleware systems for on-demand resource pool and provisioning management
Platform aaS
Managed development and runtime platform for web-scale
services and application components Insert detailed
design here...
Middleware and lifecycle management for development,
integration and application server deployment
Software aaS
Managed multi-tenant web-based business, office or social networking applications
Application ecosystems and component integration tools
Subscription management

The layers being delivered as-a-service allow different flexibility

IT benefits of cloud computing
First order benefits Second order benefits
Cost Virtualization
Flexibility Consolidation
Time-to-market Service management
Alignment Automation
Energy High availability
Service oriented Disaster recovery
Market facing IT architecture Live migration changes
Cost transparency

First and second order benefits – all in one!


Clouds are being used successfully in Web 2.0 market
Online services are driving the adoption,
growth and new business models
Invention Discovery

Idea

Innovation

Entrepreneurs

Commoditization

A business is not a free spirit like a consumer

A dose of reality to turn down the noise level
Security… sending data outside company firewalls
Privacy… all logons and identities are remote
Platform dependency… lock into proprietary stacks
Reliability… and communication around outages
Portability… data formats and program calls
Physical location… many nations’ laws
Speed.. application latency
Audit… lack of audit capability and governance
Integration… with internal IT infrastructure

Public clouds are not an option for every enterprise

“Pure form” cloud computing will be rare among enterprises
IT will not become 100% as-a-service and not for all

There is a need for delivery flexibility, project by project
Products and services
Packaged solutions
Managed infrastructure
Infrastructure-as-a-service

Customers decide which IT infrastructure and delivery model is best for them
Depending on their particular needs, means and skills
Redefining to what depth they consider information technology as their core
and to what level they want to involve their strategic partners in their IT

No one infrastructure delivery model would be optimal for all or every time

How much multi-tenancy would you tolerate?
Sharing and multi-tenancy basically means a trade-
off between
customer’s sovereignty and costs
Clouds come with a risk that same resources
accommodate unanticipated partners & events

How much multi-tenancy can enterprises and
public organizations tolerate?
Shared location? Shared infrastructure?
Shared operating environment?
Shared application server? Shared database?
Shared program calls? Shared database admins?

Customers want to know what sort of wrappers public clouds are putting
around their services for things like security and policy enforcements

Ground level judgment
Cloud is a collection of disembodied resources Enterprise IT Public clouds
and services mediated by cloud provider Enterprise data centers Public clouds provide
are evolving to improve general consumer and
If IT becomes a borderless utility, it will not efficiency business services
matter where your data and programs are outside the firewall
stored and executed
Legal and political issues are tricky – even more
than with cross-border logistics and taxes
Clouds are prisoners of local laws, no global
standards in areas such as privacy IaaS
Private clouds for
Speed and willingness of authorities from new delivery models
different countries to co-operate inside and outside
the firewall
Regulations from several governments forcing
online firms to retain data

What about on-premise or private clouds that act as a cloud to multiple
divisions under the corporate umbrella?

Thinking of cloud computing in terms of how, not where
Cost savings – new yields in Constant application & data availability
economies of scale
Accountable, and policy-based
Pay for what you use
Dynamic provisioning (expand) and
Resource flexibility de-provision (shrink) of IT capacity
Increased speed to market Executing and completing tasks within
the acceptable timeframe (SLA)
Improved service levels and
quality rules Shared infrastructure with ability to
ensure data is segregated
Self-service deployment
The ability to smack someone on the
Reduce lock-in and switching costs
head when something fails
Enhanced customer experience

More rules for sharing, more governance influencing sharing,
combined with the economics and value of sharing

Private cloud computing
More and more enterprises are expected to
build private cloud infrastructures to take
advantage of benefits without the risk
IT services are offered to a closed network
of corporate or division offices, and can
include business partners and value-chain
entities “A fundamental message is
Cloud-like IT infrastructures that operate that the future of infrastructure
behind firewall or use a quarantined partition looks a lot like private cloud
inside a public cloud computing.”
On-premises clouds Thomas Bittman’s blog,
Off-premises private clouds Gartner, October 11th, 2008

Data/applications do not leave the enterprise
Infrastructure-as-a-service: on-premise or off-premise private clouds

Off-premises, off-premises, private and public....

Capacity
Private cloud Private cloud
Public (off-premise) (off-premise)
cloud
Costs
Off-premise
On-premise
Sharing
Private cloud
Private cloud (on-premise)
(on-premise)
Flexibility

Private clouds come with known trust boundaries, are auditable,
provide qualified services and policies, are based on SLAs,…

Clouds are immensely complex
The key layers:
Computing and storage infrastructure Application services
Runtime environment for applications Periphery to meet the end-users

Implementing a cloud service can be like pouring concrete
into the company

From complex to dynamic, service-oriented, and as-a-service
Traditional Rationalized & dynamic
New delivery models:
SAP Backup
dynamic, efficient,
responsive, massive
Web scalable, rich diversity,
Database
Office industrialization,
File
BI managed…
server

Service-oriented Cloud (Infrastructure aaS)
From IT focus on
SAP SAP
technologies and resolving Web Web
design constraints to File File
Database Database
complete concentration on BI BI
business services and Office Office
innovation Backup Backup

Dynamic, industrialized, virtualized, automated, managed, scalable,…

Infrastructure-as-a-service: clouds to enterprises
Compelling future Acquisition model = service based
I am interested in results, not how IT is built
For finished IT services
Business model = usage based
For attached IT services
I only want to pay for what I use
For IT service integration
Access model = Intranet or private
I can optimize according to core and context,
mission-critical and non-critical systems

Technical model = dynamic
I can scale up or down dynamically, as need arises

Delivery model = flexible
No single IT delivery model fits all my projects

Next level in IT efficiency gained by unified technology stacks,
sharing resources and industrializing services

Summary – a next generation service, not a toolkit technology
Cloud computing will change:
The way IT is used and delivered
The ways software is used or licensed
The ways data centers are built and run
Enterprises will not be running IT fully off the Internet cloud
But most enterprises (of all sizes) will come into touch with some form of cloud
Cloud computing as IaaS will become part of the 21st century IT

We aspire to offer most benefits of
cloud computing to our customers
We do this via our Dynamic Infrastructures:
as a product, as a solution, as a service


VISIT2008 Cloud Computing

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (15)

Destacado

Destacado (6)

Similar a VISIT2008 Cloud Computing

Similar a VISIT2008 Cloud Computing (20)

Más de FujitsuSiemensComputers

Más de FujitsuSiemensComputers (16)

Último

Último (20)

VISIT2008 Cloud Computing