1. The weather forecast:
Clouds ahead for IT
Jens-Peter Seick, Vice President Enterprise Server Business
Dr. Rolf Strotmann, Vice President Software and Solution Business

2. Agenda
1. The weather forecast for IT
How to develop IT infrastructures
2. Dynamic Infrastructures
Fujitsu Siemens Computers’ offerings for all weather conditions
2 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

3. Agenda
1. The weather forecast for IT
How to develop IT infrastructures
2. Dynamic Infrastructures
Fujitsu Siemens Computers’ offerings for all weather conditions
3 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

4. The weather today: heavy rainfall
Fierce competition makes it necessary to optimize processes
Key is to innovate applications supporting optimized processes
But the IT infrastructure ties-up many resources – budget and people
The key question:
How can I shift resources towards process and application innovation?
status quo desired state
Resources available for process
and application innovation
Resources bound
to the IT infrastructure
4 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

5. A sunny IT system needs clouds !
The vision of cloud computing
Software and services are delivered
over the web – a mix of owned and
external delivery
Less owned resources needed for IT
infrastructures
Focus on business processes and
application development
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6. The weather forecast for
IT infrastructure development
rationalized dynamic service oriented cloud
consolidation flexible use of SOA
applications get
resources
centralization resources
flexible and services
increased policy-based
management resource from
system of workloads allocation somewhere
utilization as needed
service quality Pay what you
management use
Need for Dynamic Infrastructures
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7. Rain Shower: many isolated systems
server 1 server 2 server 3 server n
app 2
app 3
app 1 app n
High operational efforts
No flexibility regarding changing workloads
High availability often requires a spare system for each productive one
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8. 1) Sunshine: rationalized
Applications run in a server pool
Application Application Application Dynamic Infrastructure
Application images are on central storage
Dynamic Resource Manager
and can be started on any server in the
Server Network pool
pool
Either physical or virtual servers
Storage Better utilization of invested hardware
pool
Opportunity to reduce costs for business
continuity
Forecast:
Proven architecture – bright sunshine
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9. Dataport deploys a consolidated
server pool
Customer profile
IT service provider for public sector in several federal states in Germany
Challenges
Ensure a highly reliable centralized server operation
Achieve higher performance at lower cost
Solution
2 x PRIMERGY BladeFrame 400 S2
Results
Lower overall costs
Better performance of both database and applications
Downtime reduced to a minimum
9 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

10. 2) Dynamic IT
Application Application Application Server resources are assigned to
applications on demand
Dynamic Resource Manager
Applications can be moved to a server
Server Network
pool with more/less performance
Adding / reducing the number of servers
Storage
pool Partly cloudy:
Go for proven solutions, planned shift of
resources
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11. Example: TeliaSonera
Project
Creation of a flexible and scalable SAP IT infrastructure
for procurement, human resources and finance »FlexFrame from Fujitsu
Siemens Computers gives us
Solution the best solution for our
purposes. The cost-benefit ratio
FlexFrame for SAP – pooled infrastructure for SAP of the system platform is
optimized, and resources
Benefits can be dynamically balanced
to accommodate additional
demand at any time.«
High-availability of SAP applications for more
than 18,000 users – starting from 2,000 3 years ago Janne Puhakka,
Division Director, TeliaSonera
Fast availability of additional server capacity
Significantly better utilization of installed capacity
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12. 3) Sunshine, but still a bit rainy
Service oriented IT architectures (SOI)
Introduction of Service-oriented
Architecture (SOA) for applications
Business Process
A business process is built on
small application service modules
Service 1 Service 2 Service 3
Real or virtualized servers are
Service 4 Service 5 Service 6
assigned dynamically to the
Application Service Manager application service modules
Policy based, automated
Dynamic Resource Manager assignment of resources
Server Network
pool
Long-term sunshine for SOI, today
use automation mainly for HA
Storage
pool
12 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

13. 4) Fast changing weather
Cloud Computing
Status
Still in the definition cloud
First offerings in the market
Services for the desktop maybe the
forerunners
Forecast:
Fast changing weather stay tuned to
the forecast
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14. Summary
Pools of physical / virtual servers for consolidation
sunny use it
Dynamic IT
partly cloudy go for proven solutions, planned shift of resources
Service-oriented IT (automated)
long-term sunshine usage in selected environments today
Cloud Computing
fast changing weather stay tuned to the forecast
14 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

15. Agenda
1. The weather forecast for IT
How to develop IT infrastructures
2. Dynamic Infrastructures
Fujitsu Siemens Computers’ offerings for all weather conditions
15 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

16. Our Strategy:
Dynamic Infrastructures
The Dynamic Data Center
System resources are assigned to applications dynamically on demand
Higher flexibility, quality and efficiency
We build and operate infrastructures that fit all weather conditions
Where do YOU want to be?
service cloud
rationalized dynamic
oriented
Dynamic Infrastructures
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17. Our contribution to build and run
Dynamic Infrastructures
Infrastructure Run your applications on
as a Service a shared environment
Managed Delegate the responsibility
Infrastructure to run your IT
Use pre-tested
Infrastructure
Infrastructure Solutions
Solutions
Infrastructure
Use building blocks
Products &
designed for dynamism
Services
Dynamic Infrastructures
rationalized dynamic service cloud
oriented
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18. Products & Services for
Dynamic Infrastructures
With our mainframe heritage we have
in-depth knowledge about dynamic
resource management
The strategy of Dynamic Infrastructures is
our guideline for the development of new
Dynamic Infrastructures products and services
We integrate latest virtualization and
automation functionalities in our products to
support the setup and operation of Dynamic
Infrastructures
Complementary services optimize the roll-
out and maintenance significantly
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19. BHW reduces time outlay and costs
with a virtualized server infrastructure
Project:
Reduce costs by consolidating servers
Solution:
High-end servers PRIMERGY RX800, PRIMERGY
»Virtualization is vastly
R450 with virtualization solution VMware ESX Server superior to traditional
and VMware Virtual SMP; Extension: disaster-tolerant infrastructures. Our strategy
productive system with additional PRIMERGY RX800 is therefore to employ
virtualization technology as
and integration into storage area network extensively as possible.«
Customer Benefits: Alexander D. McLaren, Head
of the Network Operation/
Optimized utilization of server capacities Service department, BHW
Reduced investment costs
Low administration and maintenance expenditure
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20. Infrastructure Solutions
Application Application Application The challenges to build Dynamic
Infrastructures
Application Service Manager Integration of heterogeneous
hardware, virtualization technologies,
middleware and applications
Dynamic Resource Manager
The solution
Server pool Network Industrialized and pre-integrated
Infrastructure Solutions
Management and operation of
Storage pool
virtual and physical IT resources
One IT service catalog for the
complete solution
Industrialization - developed once and utilized by many
20 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

21. Infrastructure Solutions
Examples
for server applications for Data for client applications
FlexFrame for SAP CentricStor VTL Virtual Workplace
Dynamic assignment of Virtualization of tape Client virtualization
servers to SAP infrastructures
applications
CentricStor FS
FlexFrame for Oracle
Virtualization of file
Pool-architecture for
systems
Oracle environments
PRIMERGY BladeFrame
Virtual server pool
x10sure
Affordable high
availability for physical
and virtual servers
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22. Comprehensive support for
Infrastructure Solutions
Service Management
SolutionContract
1&2-level Proactive
support services
One service for hardware and software
components of the infrastructure solution
A technical account manager
(TAM) supports the customer holistically
Back-level
TAM Proactive and reactive services
support
Software On-site
support repair
22 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

23. Our Managed Services portfolio
supports your Dynamic Infrastructures
Managed Office Managed Data Center
Services for operating workplace IT Management and operational
infrastructures efficiently services along the Data Center
Planning, implementation and Analysis, design and transformation
rollouts of data center operation
Management and optimization of Cost reduction through process
the client system lifecycle automation
“Per-seat” billing models Usage-based pricing models
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24. Delivery of Managed Data Center
services for Daimler AG
Operation of 5,000 servers and 1,500
databases
Guaranteed system performance with defined
service level agreements
Significant cost optimization by combining
on-site services with off-shoring services
Assured quality based on measurable SLAs
High processes quality through standardization
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25. The next step towards
higher efficiency and flexibility
Customers have optimized their IT with
hundreds of infrastructure solutions
installations
It is their foundation of a service-
Degree of Flexibility
oriented infrastructure (SOI)
Managed
Services Some run it for internal and external
Infrastructure
(Operations)
clients
Service as a Service
oriented
Managed services for these solutions
further raise the efficiency of operations
Infrastructure
The next efficiency gain can be
Degree of efficiency achieved by sharing a central
infrastructure between many customers
Infrastructure as a Service (IaaS)
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26. Example
Workplace as a Service
Client virtualization can create a better
service quality for end-users
Client B Client C “Workplace as a Service” based on a
central and shared infrastructure
increases efficiency and flexibility
Client A Client D
Central Shared Infrastructure
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27. Dynamic Infrastructures:
Bright and sunny portfolio
Infrastructure
Workplace-as-a-Service
as a Service
Managed
Managed Data Center Managed Office
Infrastructure
Server Solutions
Infrastructure Storage Solutions FlexFrame Client Solutions
Solutions BladeFrame Services for
CentricStor Virtual Workplace - ROI
x10sure - Integration
- Maintenance
Financial
Infrastructure Storage Servers Clients Solutions
Products &
Services Network
Dynamic Infrastructures
27 VISIT 2008 © Fujitsu Siemens Computers 2008 All rights reserved

28. Summary
Rapidly changing business environments require Dynamic Infrastructures
for IT
Dynamic Infrastructures assign resources to applications on demand
Fujitsu Siemens Computers delivers a comprehensive offer helping our
customers to benefit from Dynamic Infrastructures as fast as possible
Product & services designed for building Dynamic Infrastructures
Pre-integrated Infrastructure Solutions reduce project time and risks
Managed services to operate Dynamic Infrastructures highly efficient
We will develop offerings for “Infrastructure as a Service” to bring IT
efficiency and flexibility to the next level
From this portfoliothis portfolio we can deliver tailor made Infrastructures
Out of we can deliver tailor made Dynamic
fitting to your business demands fitting to your business demands
Dynamic Infrastructures
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29. Dynamic Infrastructures
The right IT for all weather conditions
rationalized dynamic service cloud
oriented
Dynamic Infrastructures
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30. Thank You!