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Making Sense of the Noise: Social Media Listening Strategies

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The basics of social media listening, including simple steps to set up an iGoogle account (using Google Alerts and Google Reader) to organize the conversations and help you listen.

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Making Sense of the Noise: Social Media Listening Strategies
We’ll cover: Why Listen? What to listen for. Tips to fine-tune your search. Creating a Listening Dashboard.
[object Object]
SOCIAL MEDIA STRATEGY
 
 
57% of U.S. workers use social media for business purposes at least once per week. Source: IDC State of Social Business: 2009 Survey
 
[object Object]
Your company Your brands Your products Your services
Sentiment Share of voice Trends
Suggestions Insights
Complaints Issues
Blogs Micromedia Social Networks Video sharing Goelocation Reviews & Ratings Customer Service Events Wikis Livecasting Photo sharing Music sharing Document sharing Social Bookmarking
[object Object]
Analytics - Keyword Report
[object Object],Utilize SEO Keyword Tool
[object Object]
 
IDENTIFY MORE RELEVANT KEYWORDS
REFINE SEARCH FOR RELEVANT KEYWORDS
[object Object],Let’s take 5 minutes to identify the keywords you would like to listen for…
Bring the words to you. http://www.google.com/alerts http://search.twitter.com http://www.blogpulse.com/ http://www.technorati.com/ http://www.glassdoor.com
How it all works ,[object Object]
How it all works ,[object Object]
How it all works ,[object Object]
How it all works ,[object Object]
[object Object]
 
Let’s build it
[object Object],[object Object],Creating the Dashboard
[object Object],[object Object],[object Object],Creating the Dashboard
Creating the Dashboard
[object Object]
Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Alerts
Creating Alerts
Creating Additional Alerts ,[object Object],[object Object],[object Object],[object Object]
Whew
[object Object]
[object Object],[object Object],Viewing & Organizing Results
Viewing & Organizing Results
[object Object],[object Object],[object Object],[object Object],Viewing & Organizing Results
[object Object],[object Object],[object Object],Populating the Dashboard
[object Object]
Configuring iGoogle
Configuring iGoogle
Configuring iGoogle
Configuring iGoogle
[object Object],[object Object],Adding Other Stuff
The (Finished) Product
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moving Forward
[object Object]
SOCIAL MEDIA STRATEGY
Thank You!

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