Making Sense of the Noise: Social Media Listening Strategies

•Descargar como PPT, PDF•

4 recomendaciones•599 vistas

The basics of social media listening, including simple steps to set up an iGoogle account (using Google Alerts and Google Reader) to organize the conversations and help you listen.

Empresariales

Making Sense of the Noise: Social Media Listening Strategies

We’ll cover: Why Listen? What to listen for. Tips to fine-tune your search. Creating a Listening Dashboard.

57% of U.S. workers use social media for business purposes at least once per week. Source: IDC State of Social Business: 2009 Survey

Your company Your brands Your products Your services

Blogs Micromedia Social Networks Video sharing Goelocation Reviews & Ratings Customer Service Events Wikis Livecasting Photo sharing Music sharing Document sharing Social Bookmarking

[object Object],Utilize SEO Keyword Tool

[object Object],Let’s take 5 minutes to identify the keywords you would like to listen for…

Bring the words to you. http://www.google.com/alerts http://search.twitter.com http://www.blogpulse.com/ http://www.technorati.com/ http://www.glassdoor.com

[object Object],[object Object],Creating the Dashboard

[object Object],[object Object],[object Object],Creating the Dashboard

Google Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creating Alerts

Creating Additional Alerts ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Viewing & Organizing Results

[object Object],[object Object],[object Object],[object Object],Viewing & Organizing Results

[object Object],[object Object],[object Object],Populating the Dashboard

[object Object],[object Object],Adding Other Stuff

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Moving Forward

Más contenido relacionado

Destacado

Social Media Week 2014 @DigitasLBi: Social InsightsDigitasLBi Nordics

Government 3 0 olga gilOlga Gil, PhD (olgagil@olgagil.es)

The best free social media listening toolsDifferent Spin

Social media marketing Indiadilip1001

Evaluating Your Social Listening Tools: Is Your Social Media Analytics Soluti...Social Media Today

The Next Generation of Social Listening IntelligenceRob Key

Social Listening to Influence Customerspowersla

7 Principles Of Political LeadershipKathleen Schafer

Political Social Media - Lebanon and Elections 2013 TeaserThink Media Labs

Political leadership training rmponweb

Political Leadership: What Matters?Ipsos UK

Social Media Political Campaigns123socialmedia

Political leadershipaungkokotoe

Digital key numbers with trends 2016Nitin Karkara

The Lost Art of Social ListeningNicholas Scalice

ORLA Presentation: Online Reputation ManagementThird River Marketing LLC

Listen, Learn, Earn: We Are Social's Guide to Social ListeningWe Are Social Singapore

Infinite Dial 2016Edison Research

Destacado (18)

Social Media Week 2014 @DigitasLBi: Social Insights

Government 3 0 olga gil

The best free social media listening tools

Social media marketing India

Evaluating Your Social Listening Tools: Is Your Social Media Analytics Soluti...

The Next Generation of Social Listening Intelligence

Social Listening to Influence Customers

7 Principles Of Political Leadership

Political Social Media - Lebanon and Elections 2013 Teaser

Political leadership training

Political Leadership: What Matters?

Social Media Political Campaigns

Political leadership

Digital key numbers with trends 2016

The Lost Art of Social Listening

ORLA Presentation: Online Reputation Management

Listen, Learn, Earn: We Are Social's Guide to Social Listening

Infinite Dial 2016

Similar a Making Sense of the Noise: Social Media Listening Strategies

Using Social Media to Promote YOUR BusinessMedia Barker

How to Leverage Social Media to Generate RevenueMass Transmit

Ecra Club Entrep 030509ecracreative

Reputation management presentation charleneCharlene Burke

Ego feedAaron Trenorden

Small Business University Workshop - How to Create a Total Online Presence Wh...Brad Tornberg

Engagement And RoiShailesh Ghimire

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91

E-Mediat Workshop 2 - Listening and Web Presence (PowerPoint)madhavi2011

Workshop 2 - PowerPoint Presentation v03E-Mediat

Using Facebook & Social Media to Promote Your BusinessMedia Barker

Google Alerts: How to Leverage Google Alerts "Intel" to Build Your Writer Pla...Kimberley Grabas

Social Media Impact on Business - EBriks InfotechEBriks Infotech Pvt. Ltd.

Incorporating blogging into your social media planGrow Socially, Inc.

AMCi 2010 Social Media WorkshopSteve Drake

Growing Your Business With Social Media - Social Media Club EvansvilleJay Lane Media

Social Media Committee Presentation and Email Case Study: UW e-Business Conso...finndigital

Direct Marketing on a Shoestring Budget 2: Content MarketingAct-On Software

$U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$ $U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$

U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...Steve Drake

Similar a Making Sense of the Noise: Social Media Listening Strategies (20)

Using Social Media to Promote YOUR Business

How to Leverage Social Media to Generate Revenue

Ecra Club Entrep 030509

Reputation management presentation charlene

Ego feed

Small Business University Workshop - How to Create a Total Online Presence Wh...

Engagement And Roi

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...

E-Mediat Workshop 2 - Listening and Web Presence (PowerPoint)

Workshop 2 - PowerPoint Presentation v03

Using Facebook & Social Media to Promote Your Business

Google Alerts: How to Leverage Google Alerts "Intel" to Build Your Writer Pla...

Social Media Impact on Business - EBriks Infotech

Incorporating blogging into your social media plan

AMCi 2010 Social Media Workshop

Growing Your Business With Social Media - Social Media Club Evansville

Social Media Committee Presentation and Email Case Study: UW e-Business Conso...

Direct Marketing on a Shoestring Budget 2: Content Marketing

$U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$ $U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso$

U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop Preso

$U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$ $U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...$

U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...

Último

Insurers' journeys to build a mastery in the IoT usageMatteo Carbone

Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang

Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888

Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

KestrelPro Flyer Japan IT Week 2024 (English)Data Analytics Company - 47Billion Inc.

BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls

Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation

Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota

0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt

VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor

Progress Report - Oracle Database Analyst SummitHolger Mueller

Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9

It will be International Nurses' Day on 12 MayNZSG

The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman

Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji

Making Sense of the Noise: Social Media Listening Strategies

1. Making Sense of the Noise: Social Media Listening Strategies

2. We’ll cover: Why Listen? What to listen for. Tips to fine-tune your search. Creating a Listening Dashboard.

4. SOCIAL MEDIA STRATEGY

7. 57% of U.S. workers use social media for business purposes at least once per week. Source: IDC State of Social Business: 2009 Survey

10. Your company Your brands Your products Your services

11. Sentiment Share of voice Trends

12. Suggestions Insights

13. Complaints Issues

14. Blogs Micromedia Social Networks Video sharing Goelocation Reviews & Ratings Customer Service Events Wikis Livecasting Photo sharing Music sharing Document sharing Social Bookmarking

15.

16. Analytics - Keyword Report

17.

18.

19.

20. IDENTIFY MORE RELEVANT KEYWORDS

21. REFINE SEARCH FOR RELEVANT KEYWORDS

22.

23. Bring the words to you. http://www.google.com/alerts http://search.twitter.com http://www.blogpulse.com/ http://www.technorati.com/ http://www.glassdoor.com

24.

25.

26.

27.

28.

29.

30. Let’s build it

31.

32.

33. Creating the Dashboard

34.

35.