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From Product Creation to Marketplace Success - The FusionCharts Story

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FusionCharts
FusionCharts

FusionCharts started as a single-handedly developed Flash charting component created to meet an unfulfilled need for data visualization tools on the web. It has since grown to serve over 12,500 customers across 110 countries, including 4 of the top 5 Fortune 500 companies. The company used iterative product development and experimentation with various pricing and marketing strategies to build their customer base and industry reputation without an initial sales force.

EmpresarialesTecnología
1 de 15
From product creation to marketplace creation The FusionCharts Story Pallav Nadhani Founder, InfoSoft Global (P) Ltd
What the heck is FusionCharts? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Before we started ( aka Market Research ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
And so the product was developed… Single handedly during v1…
Ok. We’ve a charting product now. But who do we sell it to? ( aka Target market ) ,[object Object],[object Object],[object Object],[object Object]
Whoa! That’s a big market! Can we divide them into smaller groups? ( aka Market segmentation ) ,[object Object],[object Object],[object Object],[object Object]
People don’t know about Flash Charts. How do we tell it’s good for them? Tell things that matter ( aka market differentiation ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Point proved. Great news. Some of them are now willing to purchase. How much should we charge? ( aka product pricing ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Crossing the Chasm ( Geoffrey A. Moore ) ,[object Object],[object Object]
Everybody wants more. So do we. Let’s change some prices. ( Our experimentation with pricing models ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
We do not plan to go from door to door preaching about our products. How do we build our image & influence customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And, after all this effort, the moment of truth We started selling our product…in good numbers Without a sales force!
We sold the product, got the money. Is the game won? Not quite! It’s time to repeat it, again! ( aka Iterative cycle ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing that was productive yesterday could be counter productive today Change is constant ( aka Persistence in marketing ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
And so, here we are because of… ,[object Object],[object Object],[object Object],If you’re taking the leap, or have already taken, we’ll pray the same works for you. If not, what are you waiting for? Thank you!

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From Product Creation to Marketplace Success - The FusionCharts Story

  • 1. From product creation to marketplace creation The FusionCharts Story Pallav Nadhani Founder, InfoSoft Global (P) Ltd
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  • 4. And so the product was developed… Single handedly during v1…
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  • 12. And, after all this effort, the moment of truth We started selling our product…in good numbers Without a sales force!
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