1. Marketing
Marketing Social media Mobile devices
collaterals
Facebook Smart phones
Ads
Twitter Tablets
Reaching out to customers Flyers
using mobile devices Brochure
Sherman Cheong Website
Catalogs
1 2
Popular tablets
Apple
Why mobile
Samsung
RIM
Others (Android OS)
tablets?
3 4

2. Kodak Bankruptcy Report Spooks Stock Holders
5 6
After 244 Years, Encyclopedia Britannica Stops the Presses Not just desktop computers
7 8

3. “The post-PC revolution is happening all
around us at an amazing pace and Apple is
at the forefront and leading this revolution.”
Post-PC era Tim Cook, Apple CEO
6 Mar 2012
9 10
Tablets and Smartphones Will Truly Start Killing the
PC in 2015
“We’re talking about a world where the PC is
no longer the center of your digital world.”
Tim Cook, Apple CEO
6 Mar 2012
11 12

4. “Going forward, better than one-in-five
companies (22%) say they’ll be purchasing
tablets for their employees during 2nd
Quarter 2012.” Advantages
Marketing using mobile tablets
ChangeWave Research survey of
1,604 business IT buyers
13 Mar 2012
13 14
No expensive printing cost Intuitive touch interface
15 16

5. Interactive multi-media content Retail
17 18
Publishing on tablets
Custom apps (programming)
ePub (Word, Pages)
iBooks (iBooks Author)
Showcase
Businesses that successfully deployed tablet apps
Adobe DPS (InDesign)
19 20

6. Destination NSW
Discover coastal and country nature escapes
in Sydney and New South Wales
21 22
Knack
Guide about luxury watches
23 24

7. Adidas Outdoor
Magazine
25 26
Toronto Zoo
Guide designed to compliment the experience at the Zoo
27 28

8. FrieslandCampina
Corporate Social Responsibility policy
29 30
Bayer
Annual report
31 32

9. Sapura Synergy
One-stop IT products, consultancy, training
33 34
Demo
35 36

10. Demo
37 38