The presentation from gemiusWorkShop organized by Gemius in Riga, Latvia. The Workshop was dedicates to the ad serving technology and targeting opportunities, as well as the measurement of the effectiveness of online advertising campaigns.

1. Follow us on Twitter and LiveStream 1 / 9

2. CEE, CIS and MENA regions Latvia since 2006 HQ in Warsaw, >300 employees 2 / 9

3. Latvija2009 3 / 9

4. Benefits Efficientand effective management of advertising space Providehigh-quality services Increase ROI through effective use of online advertising 4 / 9

6. Campaign priorities and weights

7. Time limits

8. Modern templates

9. Live preview

10. Exclusions

11. Prediction module

12. Statistics and reports

13. Impression modes – asap, overemit

14. Loading sequence / automatic reload5 / 9

16. BestPerforming optimization

17. eCPM optimization6 / 9

19. Impressions frequency

20. Weeks, days, hours

21. Minutes, seconds

22. Impression program

23. random weightened

24. sequential

25. cyclical7 / 9

27. InText

28. Keywords

29. Customized

30. Retargeting

31. Geotargeting

32. OS/browser/mobile device targeting

33. IP addresses and screen resolutions8 / 9

35. Video player and statistics

36. Cluster targeting

37. Behavioral targeting9 / 9

38. Thank you! sierpień 2006 Toms Panders Gemius Latvia toms.panders@gemius.com

39. Retargeting

40. 1. Activate / Deactivate cookies Questionaire Advertiser’s website 2. Target display advertisement to them Standard placements Exclusive rich media

41. Possibilities Allows to interact with users Communicate with loyal users only Offer supplementary products Keep bringing users back to your website

42. Thank you! sierpień 2006 Toms Panders Gemius Latvia toms.panders@gemius.com