Introduction to Enterprise Secured Social Media for the second part presented at BCI Saskatchewan Forum on 2011-03-14 webinar

1. Saskatchewan Forum
Using Social Media for
Business Continuity Management and
Emergency Management
Introduction to Enterprise Social Media for the Webinar
on March, 14 2011
Georges Cowan, MBCI, CBCP, CRISC, CMC
Senior BCP-GRC Consultant
[BC-IT] Partners

2. Agenda
Personal and business social networks
Business Networks and YOU
Arrival of Enterprise 2.0 / Web 2.0
Social Network Definitions
Types / categories of social networks
Implementation roadmap
Conclusion
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3. Numbers for social networks
Wikipedia - 13,000,000+ articles
Social Networks
Youtube - 100,000,000+ videos seen daily
Blogger - 200,000,000+ blogs
Facebook - 200,000,000+ active users
Twitter - 3,000,000+ average daily Tweets
Social media « Buzz »
73% of Internet users have seen blogs
45% have their own blogu
57% participate in at least one social network
83% have seen video clips
*Source: Universal McCann Comparative Study On Social Media Trends April 2008
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4. Social Networks are part of our Lives
RSS feed Cell Desktop Apps
Social Networks
widgets
balaya
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5. Personal and Business Social Networks
Characteristics Personal Networks Business Networks
Business Social Networks and YOU
like Facebook ® like Tick-it ® and others
Security Protecting limits of Maintain enterprise
personal privacy security
Exchanges Friends, sport clubs, For employees,
photos, events, news management, clients
... (trade marks and
complaints), marketing
(new products), suppliers
Similar or TWO REALLY DIFFERENT SPORTS
DIFFERENT ? like Soccer and Rugby (ball = network)
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6. Personal and Business Social Networks
Personal Social Software Business Social Software
 Fun  Work
 Free  Paying
 You ( & friends +++)  Organization ( & partners)
 Under your control  Under organization
control & compliance
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7. Step 1 - Protect the organization and YOU
Business Social Networks and YOU
Source: Lou Ordorica and Linda Skrocki | .SUN
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8. Step 2 – Identify your profile
Think of ways to participate
Your profile
If usually you . . . %
Business Social Networks and YOU
corresponds to a:
«Blog, podcast, tweet» Creator 13%
Write reviews, post answers Critique 19%
Tag objects, use RSS Collector 15%
Update your profile Joiner 19%
Read blogs Spectator 33%
Do none of the above Inactive 52%
Source: Lou Ordorica and Linda Skrocki | .SUN
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9. Step 3 – Think of your objectives
your confort level to participate?
Profile Example Goal Tools
Business Social Networks and YOU
Creator Amplify word of mouth Blogs
Critique Product Development Wikis
Collector Market Research RSS
Joiner Public Relations Social Networks
Spectator Canary in a coalmine Brand monitoring
Inactive Getting started Search
Source: Lou Ordorica and Linda Skrocki | .SUN
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10. Entreprise 2.0
Arrival of Enterprise 2.0 – Web 2.0
"Enterprise 2.0 comprises social software as used in
"enterprise" (business/commercial) contexts. It includes social
and networked modifications to corporate intranets and other
classic software platforms used by large companies to organize
their communication.
Enterprise 2.0 is a term for technologies and business practices
that free workforce from the constraints of communication tools
and productivity such as email. It enables executives to access
the right information at the right time through a network of
interconnected applications, services and devices. Enterprise
2.0 provides access to the collective intelligence of many
people, transferring a huge competitive advantage resulting in
increased innovation, productivity and agility."
Source: Wikipedia
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11. Interaction with clients
Arrival of Enterprise 2.0 – Web 2.0
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12. Global market moves to the Community
Arrival of Enterprise 2.0 – Web 2.0
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13. Social Media
Social media can be said to have three components:
Social Network DEFINITION
Concept (art, information, or meme), Media (physical,
electronic, or verbal) and Social interface (intimate
direct, community engagement, social viral, electronic
broadcast or syndication, or other physical media such
as print).
Social media use the collective intelligence in a spirit
of online collaboration. Through these means of social
communication, individuals or groups of individuals
who work together to create Web content, organize
content, index it, modify it or make comments,
combined with the personal creations.
[Source: Wikipedia as of 2009/10/07]
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14. Social Media Services
A social networking service is designed to build
Social Network DEFINITION
online communities of people who share interests
and / or activities, or are interested in exploring the
interests and activities of other .
[Source Wikipedia le 2009/10/07]
Forums
Blogs
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15. Social Communication on the Web
Online Communities Blogosphere Blogs,
TYPES of Social Networks
Groups, Forums, RSS interrelated Communities
Your
participation
YOU
Social Networks Speciality Social Sites
facebook, myspace . . . YouTube, Twitter, LinkedIn …
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16. Social Communication on the Web . . .
Online Communities
TYPES of Social Networks
 News, Forums, RSS, Podcasts, Webcasts
Blogs community «Blogosphere» –bidirectional communication
The blogosphere is made up of all blogs and their interconnections. The
term implies that blogs exist together as a connected community (or as a
collection of connected communities) or as a social network in which
everyday authors can publish their opinions. [Wikipedia]
5 Top Blogs (hits)
The Huffington Post
TechCrunch
Mashable
Gizmodo
Engadget
Source: [Technorati]
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17. Social Communication on the Web . . .
Social Networks
TYPES of Social Networks
 Personal Version : Facebook and MySpace lead. Ning,
NewsVine, Bedo …
 Emerging Business Version : Sixent, Tick-it, Socialtext …
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18. Communication sociale sur le Web . . .
Speciality Social SItes
TYPES of Social Networks
 YouTube, Twitter, LinkedIn, Flickr, Wikipedia, Epinions, Last
FM, Get Satisfaction, Digg, Posterous, Technorati, Tabellog,
SlideShare, Pandora, BrightTALK, Tripit, Videao, Buddy TV,
OleOle, GoodReads, metroFLOG, MSN, yelp, friendster …
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19. Interoperability of Social Networks
TYPES of Social Networks
Microsoft Vine Inter
Connects to:
 Facebook
 LinkedIn
 Windows Live
YouTube
automatically
connects to sign in:
 Google
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20. Why start an enterprise social network?
To rebuild a strong link between employees
Implementation ROADMAP
To locate the best expert or information that allows
the job to be done within the organization
To provide an alternative to email for
communication between individuals or groups
To help make employees more productive in the
business and retain the best employees
To promote innovation through meetings and
exchanges that lead to new ideas or unexpected
business
To help keep track of information
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21. R&D for business social networks
The largest IT corporations plan to spend more dollars in research and
Implementation ROADMAP
development (R & D) for social networking applications in 2009 and to build
research centers focused on social networking business.
Mapping provided
Source:
Deloitte Technology
Predictions 2009
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22. Online communication Methodology
Implementation ROADMAP
Online Collaboration Methodology
Source: Ramius Corporation
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23. Strategic Alignment for Businesses
1. Enterprise Considerations
Implementation ROADMAP
 Questions from management and shareholders ?
 What are the business drivers ?
 What is the most appropriate model for business networks ?
 Are social network initiatives aligned with enterprise objectives ?
 What are success criteria for social networks ?
2. Staff Considerations
 Impact a large number of persons inside and outside the organization.
 What are the targets to reach ?
 Who are the Champion and stakeholders ?
 Who are the support resources ?
3. Environmental Considerations
 “Businesses and competition in our domain are jumping into
Social Networks: what do we do ?”
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24. Conclusion
Enterprise Social Networks are here to stay and
their impact continues to grow rapidly
Very different from personal social networks like
Facebook - two different sports as Soccer and
Rugby (ball is the network: rules are quite different)
Implementing Enterprise Social Networks requires a
disciplined approach and enterprise management
implication
Implementation of Enterprise Social Networks is
not recommended during a crisis: it requires a
plan and very important it is holistic
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25. Georges Cowan is a Senior BCP-GRC
Consultant and a senior strategic
consultant in social media.
[BC-IT] Partners
Georges Cowan,
MBCI, CBCP , CRISC, CMC
Coordinates:
GCowan@bc-it.ca
(514) 714-9119
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