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Navigating Today's New Marketing Milieu

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Georg Kolb
Georg Kolb

The presentation I held at the 2008 Media Relations Summit in San Francisco.

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How PR Can Navigate Today's New Marketing Milieu Media Relations Summit 2008 Georg Kolb Facebook Twitter Wikipedia Technorati Mainstream media Alexa LinkedIn Blogs del.icio.us RSS Widgets Flickr YouTube Seismic Virtual Worlds Utterz Qik Digg
Today’s New The milieu Marketing Milieu
Today’s New Publics Individualism Niche markets New publics P2P networks
The evolving social media map Your Mainstream brand media
Source: xkcd.com
Respect natives! Map it out! Explore! Find India!
Google Technorati RSS Alexa Facebook Twitter del.icio.us … Map it out!
Explore!
Respect the natives! A Bill of Rights for Users of the Social Web Authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arrington September 4, 2007 We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: Ownership of their own personal information […] Control of whether and how such personal information is shared with others; and Freedom to grant persistent access to their personal information to trusted external sites. […]
Find India!
Find India!
Thank you! georgkolb@optonline.net

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Navigating Today's New Marketing Milieu

  • 1. How PR Can Navigate Today's New Marketing Milieu Media Relations Summit 2008 Georg Kolb Facebook Twitter Wikipedia Technorati Mainstream media Alexa LinkedIn Blogs del.icio.us RSS Widgets Flickr YouTube Seismic Virtual Worlds Utterz Qik Digg
  • 2. Today’s New The milieu Marketing Milieu
  • 3. Today’s New Publics Individualism Niche markets New publics P2P networks
  • 4. The evolving social media map Your Mainstream brand media
  • 6. Respect natives! Map it out! Explore! Find India!
  • 7.
  • 8. Google Technorati RSS Alexa Facebook Twitter del.icio.us … Map it out!
  • 10. Respect the natives! A Bill of Rights for Users of the Social Web Authored by Joseph Smarr, Marc Canter, Robert Scoble, and Michael Arrington September 4, 2007 We publicly assert that all users of the social web are entitled to certain fundamental rights, specifically: Ownership of their own personal information […] Control of whether and how such personal information is shared with others; and Freedom to grant persistent access to their personal information to trusted external sites. […]