Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.

1. COSSETTE MEDIA MOBILE MARKETING ROYAL LEPAGE ATLANTIC

2. GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST

3. WHY IS MOBILE IMPORTANT?

5. WHY IS MOBILE IMPORTANT NOW ? There are now more mobile devices than televisions and computers combined

6. MOBILE PENETRATION

7. SMARTPHONE PENETRATION Source: Cisco Systems, Feb 2010

8. USERS BY DEMO

9. USERS BY DEMO WTF?

10. ACTIVITIES BY DEMO Source: Pew Foundation Mobile Report 2008!

11. SOCIAL DRIVES MOBILE 11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.

12. BIG SPENDERS Source: comScore, Google commissioned study, October 2009 Total Internet Spending in the Last 6 Months

13. SHOPPING

14. SHOPPING

15. MOBILE TECHNOLOGY

16. MARKET SHARE Source: http://www.netmarketshare.com June 23 rd , 2010

17. CANADIAN MOBILE MARKETING

18. TYPES OF MOBILE MARKETING

19. SMS Of the 270 million US cell phones currently subscribed, over 96% of them are SMS capable with keyword Text Message with click-2-call and mobile links

21. SEARCH ADS 37% of local online searchers visited a business in person 46% of local online searchers contacted a business by telephone

22. APP MARKETING

23. APP MARKETING

24. APP MARKETING Advertising fuels App market growth