Victoria Gandy from GlobalGiving's Business Development Team presents on GlobalGiving's coporate partnerships and ways that your organization can benefit.

1. GlobalGiving Corporate
Partnerships

2. Who Are GlobalGiving’s
Corporate Partners?

3. GG Partnership Options
• Strategic Philanthropy
• Employee Engagement
• Gift Cards
• Online Challenges
• Cause-Related Marketing
• API Integration

4. Strategic Philanthropy: Dell

5. Strategic Philanthropy: Dell
• GG connected Dell to NGOs focused on technology,
education and youth that would help carry out
YouthConnect initiative
• GG helped Dell facilitate and implement grants
• Dell gave total of $2.7M in grants to 11 NGOs in
India, Brazil and Mexico; over $1M through GG
• GG works with and advises Dell as they continue to
expand and refocus their programs

6. Employee Engagement: Nike

7. Employee Engagement: Nike
• Nike uses the WE Portal to engage it’s 30,000
employees worldwide
• Employees have access to all projects on GG
• Instead of traditional matching, receive a GG gift
card for amount donated
• Over $1M given since
program started one year ago

8. Gift Cards: Discovery Communications

9. • Discovery gave specially branded, electronic GG gift
cards to employees for the holidays
• GG sent customary reminder in February to
employees who hadn’t redeemed with particular
emphasis on giving to Haiti disaster
• 70% of employees redeemed their cards for $13,755
• Gave additional $34,790, matched at 100% by
Discovery
• Total = $83,340
Gift Cards: Discovery Communications

10. Online Challenges: Bonterra

11. Online Challenges: Bonterra
• Bonterra Vineyards teamed up with Growing Power
to support urban farms throughout the US by
sponsoring a national giving challenge on GG
• Offered cash incentives to drive donation volume
and project outreach efforts
• 7 projects raised almost $40,000 from 604 donors
• 5 secured a permanent spot on GG

12. Cause-Related Marketing:
The Girl Effect

13. Cause-Related Marketing:
The Girl Effect
• The Girl Effect was launched in 2008 by the Nike
and NoVo Foundations to raise awareness about
the unique issues affecting girls globally
• GG powers the Take Action portion allowing
supporters to either give to the general fund or
support a specific organization in the fund
• To date has raised $407,500 from 7252 donors

14. Cause-Related Marketing:
Neutrogena

15. Cause-Related Marketing:
Neutrogena
• Neutrogena launched a social media campaign
called “Wave for Change”
• Gave $200K divided among three areas –
education, environmental issues, and disaster relief
– as decided by their Facebook fans
• GG was asked to refer organizations on the site that
were active, responsive and highly ranked
• Promoted charitable giving alongside Neutrogena
products

16. API Integration: National Geographic

17. API Integration: National Geographic
• Launched the Global Action Atlas in beta early 2010
• Currently 100 projects on Global Action Atlas and
continuing to expand
• Will serve as call-to-action for National Geographic
issue-related stories
• Major launch in development; across all NG-related
media outlets (magazine, television, online, etc.) will
reach approximately 60M viewers

18. 2011 and Beyond
What’s NEXT for GG?