Victoria Gandy from GlobalGiving's Business Development Team presents on GlobalGiving's coporate partnerships and ways that your organization can benefit.
5. Strategic Philanthropy: Dell
• GG connected Dell to NGOs focused on technology,
education and youth that would help carry out
YouthConnect initiative
• GG helped Dell facilitate and implement grants
• Dell gave total of $2.7M in grants to 11 NGOs in
India, Brazil and Mexico; over $1M through GG
• GG works with and advises Dell as they continue to
expand and refocus their programs
7. Employee Engagement: Nike
• Nike uses the WE Portal to engage it’s 30,000
employees worldwide
• Employees have access to all projects on GG
• Instead of traditional matching, receive a GG gift
card for amount donated
• Over $1M given since
program started one year ago
9. • Discovery gave specially branded, electronic GG gift
cards to employees for the holidays
• GG sent customary reminder in February to
employees who hadn’t redeemed with particular
emphasis on giving to Haiti disaster
• 70% of employees redeemed their cards for $13,755
• Gave additional $34,790, matched at 100% by
Discovery
• Total = $83,340
Gift Cards: Discovery Communications
11. Online Challenges: Bonterra
• Bonterra Vineyards teamed up with Growing Power
to support urban farms throughout the US by
sponsoring a national giving challenge on GG
• Offered cash incentives to drive donation volume
and project outreach efforts
• 7 projects raised almost $40,000 from 604 donors
• 5 secured a permanent spot on GG
13. Cause-Related Marketing:
The Girl Effect
• The Girl Effect was launched in 2008 by the Nike
and NoVo Foundations to raise awareness about
the unique issues affecting girls globally
• GG powers the Take Action portion allowing
supporters to either give to the general fund or
support a specific organization in the fund
• To date has raised $407,500 from 7252 donors
15. Cause-Related Marketing:
Neutrogena
• Neutrogena launched a social media campaign
called “Wave for Change”
• Gave $200K divided among three areas –
education, environmental issues, and disaster relief
– as decided by their Facebook fans
• GG was asked to refer organizations on the site that
were active, responsive and highly ranked
• Promoted charitable giving alongside Neutrogena
products
17. API Integration: National Geographic
• Launched the Global Action Atlas in beta early 2010
• Currently 100 projects on Global Action Atlas and
continuing to expand
• Will serve as call-to-action for National Geographic
issue-related stories
• Major launch in development; across all NG-related
media outlets (magazine, television, online, etc.) will
reach approximately 60M viewers