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Thursday, July 12, 2012
Art of Collaboration




               How Atlassian Makes
               Its Wiki Sticky
               Lessons in practical wiki husbandry


               John Rotenstein
               Business Intelligence Manager, Atlassian
               john.rotenstein@atlassian.com


Thursday, July 12, 2012
John Rotenstein




Thursday, July 12, 2012
Topics




                          What is    Why be     How to be
                          ʻStickyʼ   ʻStickyʼ    ʻStickyʼ

Thursday, July 12, 2012
What is Sticky?

Thursday, July 12, 2012
www.squidoo.com/quirky-shoes
                                              theanimatedwoman.com



Thursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
g




                                           The Sticky Web Matrix

                                         Long




                              Length of visit



                                         Short




                                                 Rarely                        Often
                                                          Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Thursday, July 12, 2012                                                                                                        Often
I’m no female
    robot,
 I’m an email
    robot!
Thursday, July 12, 2012
g




                                           The Sticky Web Matrix

                                         Long




                              Length of visit



                                         Short




                                                 Rarely                        Often
                                                          Frequency of visit           Based on data from Nielsen.com (Jan 2012)


    Thursday, July 12, 2012                                                                                                        Often
g




                                          Your Sticky Web Matrix

                                         Long




                              Length of visit



                                         Short




                                                 Rarely                        Often
                                                          Frequency of visit
    Thursday, July 12, 2012                                                            Often
g




                                          Your Sticky Web Matrix
                                                                                         How
                                                                                        sticky
                                         Long




                              Length of visit                                          is your
                                                                                        wiki?
                                         Short




                                                 Rarely                        Often
                                                          Frequency of visit
    Thursday, July 12, 2012                                                                      Often
Why be Sticky?

Thursday, July 12, 2012
Reasons for having a wiki...
             • HR Manuals
                                       • Complete projects faster
             • Project Management
                                       • Avoid duplicated work
             • Software Development
                                       • Share knowledge
             • Process Documentation
                                       • Collaborate on work
             • Knowledge Management
                                       • Find the right information
             • Asset Tracking            when you need it

Thursday, July 12, 2012
Thursday, July 12, 2012
Can you state the purpose
                                of your wiki?

Thursday, July 12, 2012
Atlassianʼs corporate wiki:
                   To provide current and future staff with easy access
                  to Atlassianʼs confidential corporate knowledge and
                   to enable interaction amongst Atlassians worldwide.


Thursday, July 12, 2012
Measurable goals
                      ✓ First place to look for corporate information
                      ✓ Default place to store internal company information
                      ✓ Access daily
                      ✓ Participate weekly (comment, share)
                      ✓ Create content monthly

Thursday, July 12, 2012
How to be Sticky

Thursday, July 12, 2012
Comfort Ideas
                          Everyday Affairs
                          Creating Content
                          Finding Stuff Fast
                          Notifications
                          Measurement
Thursday, July 12, 2012
Give your wiki a friendly name


                                       ‘Zyntranet’

                          ‘Extranet’
                            (‘EAC’)                  ‘Marvin’
Thursday, July 12, 2012
Give your wiki a friendly name




Thursday, July 12, 2012
Brand your wiki




Thursday, July 12, 2012
Brand your wiki




Thursday, July 12, 2012
Thursday, July 12, 2012
Comfort Ideas
                          Everyday Affairs
                          Creating Content
                          Finding Stuff Fast
                          Notifications
                          Measurement
Thursday, July 12, 2012
Start at the top!



   W hich emails
   can yo u mo ve
    to the w iki?

Thursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
Comfort Ideas
                          Everyday Affairs
                          Creating Content
                          Finding Stuff Fast
                          Notifications
                          Measurement
Thursday, July 12, 2012
Management
              Project




Thursday, July 12, 2012
Meeting Minutes
                                                                       results
                              ✓ Use a go od title for improved search
                              ✓ Use labe ls an d the ContentByLabel macro
                                                                   y them
                              ✓@  mention attendees to auto -notif
                                                                  people
                              ✓ ‘Share’ the page w ith interested




Thursday, July 12, 2012
✓ Great for process documentation
                   Documentation
                                   ✓ Include screen shots
                                   ✓ Link to other resources




Thursday, July 12, 2012
ffeathers.wordpress.com


Thursday, July 12, 2012
Handy Tools
                              +




Thursday, July 12, 2012
Handy Tools




                 Head
                  Beer
Thursday, July 12, 2012
Handy Tools




Thursday, July 12, 2012
Comfort Ideas
                          Everyday Affairs
                          Creating Content
                          Finding Stuff Fast
                          Notifications
                          Measurement
Thursday, July 12, 2012
Browser Search Bar
                          ‣ Manage Search Engines
                          ‣ Edit Keyword

                          ‣ Settings, Manage Search Engines
                          ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s


                          ‣ Install ‘glims’ or ‘KeySearch’ extension
                                                                            Instructions:
                          ‣ Edit registry settings (see instructions)      bit.ly/go-words

Thursday, July 12, 2012
Google Apps “Short Links”




Thursday, July 12, 2012
Comfort Ideas
                          Everyday Affairs
                          Creating Content
                          Finding Stuff Fast
                          Notifications
                          Measurement
Thursday, July 12, 2012
Facebook emails - which is better?
                                                                                                 Hi Denise,                                                           Sign in to Facebook
                                                                                                 You havenʼt been back to Facebook recently. There are a few things   and start connecting
                                                                                                 that have been happening while you were gone.
          Hi Denise,                                                                                                                                                    Update
                                                                          Sign in to Facebook
          You havenʼt been back to Facebook recently. You have received   and start connecting
          notifications while you were gone.
                                                                            Update
                12 photo tags

          Thanks,
          The Facebook Team


            To login to Facebook, follow the link below:
            http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k



                                                                                                 Thanks,
                                                                                                 The Facebook Team


                                       Just one link                                             To login to Facebook, follow the link below:
                                                                                                 http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k




                                                                                                         Lots of information
               Hadoop2010: Large-Scale Analytics at Facebook

Thursday, July 12, 2012
Thursday, July 12, 2012
Automated Notifications




Thursday, July 12, 2012
@mentions (like Twitter!)




      v4.2
Thursday, July 12, 2012
Like




Thursday, July 12, 2012
Popular Content

                           ✓ On Dashboard
                           ✓ Many comments
                           ✓ Many ‘Likes’
                           ✓ Personalized

                                        v4.2
Thursday, July 12, 2012
Recommended
                Content
               ✓ Defaults to Weekly
               ✓ Can set to Daily
               ✓ Likes & Comments
               ✓ Personalized
      v4.2
Thursday, July 12, 2012
Share pages with a personal note




                                 ✓ Mailing lists, too!
Thursday, July 12, 2012
Personal Task List
                            Likes

                          Mention
                                     Comment



                           Share
                                     Aggregate
                            JIRA



      v4.3
Thursday, July 12, 2012
Comfort Ideas
                          Everyday Affairs
                          Creating Content
                          Finding Stuff Fast
                          Notifications
                          Measurement
Thursday, July 12, 2012
Gathering Statistics




                                       marketplace.atlassian.com


Thursday, July 12, 2012
Self-Query the System with SQL




Thursday, July 12, 2012
Reward
                          participation!




Thursday, July 12, 2012
marketplace.atlassian.com

Thursday, July 12, 2012
Now itʼs your turn!



Thursday, July 12, 2012
Set measurable goals

                          Measure todayʼs stickiness

                             Implement ideas

                                Measure again
Thursday, July 12, 2012
Thank you!
         May all your wikis be sticky!
Thursday, July 12, 2012

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How Atlassian Makes Its Wiki Sticky

  • 2. Art of Collaboration How Atlassian Makes Its Wiki Sticky Lessons in practical wiki husbandry John Rotenstein Business Intelligence Manager, Atlassian john.rotenstein@atlassian.com Thursday, July 12, 2012
  • 4. Topics What is Why be How to be ʻStickyʼ ʻStickyʼ ʻStickyʼ Thursday, July 12, 2012
  • 6. www.squidoo.com/quirky-shoes theanimatedwoman.com Thursday, July 12, 2012
  • 10. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often
  • 11. I’m no female robot, I’m an email robot! Thursday, July 12, 2012
  • 12. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often
  • 13. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often
  • 14. g Your Sticky Web Matrix How sticky Long Length of visit is your wiki? Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often
  • 15. Why be Sticky? Thursday, July 12, 2012
  • 16. Reasons for having a wiki... • HR Manuals • Complete projects faster • Project Management • Avoid duplicated work • Software Development • Share knowledge • Process Documentation • Collaborate on work • Knowledge Management • Find the right information • Asset Tracking when you need it Thursday, July 12, 2012
  • 18. Can you state the purpose of your wiki? Thursday, July 12, 2012
  • 19. Atlassianʼs corporate wiki: To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide. Thursday, July 12, 2012
  • 20. Measurable goals ✓ First place to look for corporate information ✓ Default place to store internal company information ✓ Access daily ✓ Participate weekly (comment, share) ✓ Create content monthly Thursday, July 12, 2012
  • 21. How to be Sticky Thursday, July 12, 2012
  • 22. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
  • 23. Give your wiki a friendly name ‘Zyntranet’ ‘Extranet’ (‘EAC’) ‘Marvin’ Thursday, July 12, 2012
  • 24. Give your wiki a friendly name Thursday, July 12, 2012
  • 25. Brand your wiki Thursday, July 12, 2012
  • 26. Brand your wiki Thursday, July 12, 2012
  • 28. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
  • 29. Start at the top! W hich emails can yo u mo ve to the w iki? Thursday, July 12, 2012
  • 33. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
  • 34. Management Project Thursday, July 12, 2012
  • 35. Meeting Minutes results ✓ Use a go od title for improved search ✓ Use labe ls an d the ContentByLabel macro y them ✓@ mention attendees to auto -notif people ✓ ‘Share’ the page w ith interested Thursday, July 12, 2012
  • 36. ✓ Great for process documentation Documentation ✓ Include screen shots ✓ Link to other resources Thursday, July 12, 2012
  • 38. Handy Tools + Thursday, July 12, 2012
  • 39. Handy Tools Head Beer Thursday, July 12, 2012
  • 41. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
  • 42. Browser Search Bar ‣ Manage Search Engines ‣ Edit Keyword ‣ Settings, Manage Search Engines ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s ‣ Install ‘glims’ or ‘KeySearch’ extension Instructions: ‣ Edit registry settings (see instructions) bit.ly/go-words Thursday, July 12, 2012
  • 43. Google Apps “Short Links” Thursday, July 12, 2012
  • 44. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
  • 45. Facebook emails - which is better? Hi Denise, Sign in to Facebook You havenʼt been back to Facebook recently. There are a few things and start connecting that have been happening while you were gone. Hi Denise, Update Sign in to Facebook You havenʼt been back to Facebook recently. You have received and start connecting notifications while you were gone. Update 12 photo tags Thanks, The Facebook Team To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Thanks, The Facebook Team Just one link To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Lots of information Hadoop2010: Large-Scale Analytics at Facebook Thursday, July 12, 2012
  • 48. @mentions (like Twitter!) v4.2 Thursday, July 12, 2012
  • 50. Popular Content ✓ On Dashboard ✓ Many comments ✓ Many ‘Likes’ ✓ Personalized v4.2 Thursday, July 12, 2012
  • 51. Recommended Content ✓ Defaults to Weekly ✓ Can set to Daily ✓ Likes & Comments ✓ Personalized v4.2 Thursday, July 12, 2012
  • 52. Share pages with a personal note ✓ Mailing lists, too! Thursday, July 12, 2012
  • 53. Personal Task List Likes Mention Comment Share Aggregate JIRA v4.3 Thursday, July 12, 2012
  • 54. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
  • 55. Gathering Statistics marketplace.atlassian.com Thursday, July 12, 2012
  • 56. Self-Query the System with SQL Thursday, July 12, 2012
  • 57. Reward participation! Thursday, July 12, 2012
  • 59. Now itʼs your turn! Thursday, July 12, 2012
  • 60. Set measurable goals Measure todayʼs stickiness Implement ideas Measure again Thursday, July 12, 2012
  • 61. Thank you! May all your wikis be sticky! Thursday, July 12, 2012