How Atlassian Makes Its Wiki Sticky
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The document discusses how to make a wiki "sticky", which refers to keeping users engaged with the wiki through frequent visits and participation. It defines stickiness and presents a "sticky web matrix" to measure how sticky a wiki is. It then provides suggestions on how to increase stickiness, such as giving the wiki a friendly name, branding it, encouraging content creation, making content easy to find, using notifications and recommendations, and measuring and rewarding participation. The overall goal is to make the wiki a central place for users to easily access and share important information.
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How Atlassian Makes Its Wiki Sticky
- 1. Thursday, July 12, 2012
- 2. Art of Collaboration How Atlassian Makes Its Wiki Sticky Lessons in practical wiki husbandry John Rotenstein Business Intelligence Manager, Atlassian john.rotenstein@atlassian.com Thursday, July 12, 2012
- 3. John Rotenstein Thursday, July 12, 2012
- 4. Topics What is Why be How to be ʻStickyʼ ʻStickyʼ ʻStickyʼ Thursday, July 12, 2012
- 5. What is Sticky? Thursday, July 12, 2012
- 6. www.squidoo.com/quirky-shoes theanimatedwoman.com Thursday, July 12, 2012
- 7. Thursday, July 12, 2012
- 8. Thursday, July 12, 2012
- 9. Thursday, July 12, 2012
- 10. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often
- 11. I’m no female robot, I’m an email robot! Thursday, July 12, 2012
- 12. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often
- 13. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often
- 14. g Your Sticky Web Matrix How sticky Long Length of visit is your wiki? Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often
- 15. Why be Sticky? Thursday, July 12, 2012
- 16. Reasons for having a wiki... • HR Manuals • Complete projects faster • Project Management • Avoid duplicated work • Software Development • Share knowledge • Process Documentation • Collaborate on work • Knowledge Management • Find the right information • Asset Tracking when you need it Thursday, July 12, 2012
- 17. Thursday, July 12, 2012
- 18. Can you state the purpose of your wiki? Thursday, July 12, 2012
- 19. Atlassianʼs corporate wiki: To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide. Thursday, July 12, 2012
- 20. Measurable goals ✓ First place to look for corporate information ✓ Default place to store internal company information ✓ Access daily ✓ Participate weekly (comment, share) ✓ Create content monthly Thursday, July 12, 2012
- 21. How to be Sticky Thursday, July 12, 2012
- 22. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
- 23. Give your wiki a friendly name ‘Zyntranet’ ‘Extranet’ (‘EAC’) ‘Marvin’ Thursday, July 12, 2012
- 24. Give your wiki a friendly name Thursday, July 12, 2012
- 25. Brand your wiki Thursday, July 12, 2012
- 26. Brand your wiki Thursday, July 12, 2012
- 27. Thursday, July 12, 2012
- 28. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
- 29. Start at the top! W hich emails can yo u mo ve to the w iki? Thursday, July 12, 2012
- 30. Thursday, July 12, 2012
- 31. Thursday, July 12, 2012
- 32. Thursday, July 12, 2012
- 33. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
- 34. Management Project Thursday, July 12, 2012
- 35. Meeting Minutes results ✓ Use a go od title for improved search ✓ Use labe ls an d the ContentByLabel macro y them ✓@ mention attendees to auto -notif people ✓ ‘Share’ the page w ith interested Thursday, July 12, 2012
- 36. ✓ Great for process documentation Documentation ✓ Include screen shots ✓ Link to other resources Thursday, July 12, 2012
- 38. Handy Tools + Thursday, July 12, 2012
- 39. Handy Tools Head Beer Thursday, July 12, 2012
- 40. Handy Tools Thursday, July 12, 2012
- 41. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
- 42. Browser Search Bar ‣ Manage Search Engines ‣ Edit Keyword ‣ Settings, Manage Search Engines ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s ‣ Install ‘glims’ or ‘KeySearch’ extension Instructions: ‣ Edit registry settings (see instructions) bit.ly/go-words Thursday, July 12, 2012
- 43. Google Apps “Short Links” Thursday, July 12, 2012
- 44. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
- 45. Facebook emails - which is better? Hi Denise, Sign in to Facebook You havenʼt been back to Facebook recently. There are a few things and start connecting that have been happening while you were gone. Hi Denise, Update Sign in to Facebook You havenʼt been back to Facebook recently. You have received and start connecting notifications while you were gone. Update 12 photo tags Thanks, The Facebook Team To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Thanks, The Facebook Team Just one link To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Lots of information Hadoop2010: Large-Scale Analytics at Facebook Thursday, July 12, 2012
- 46. Thursday, July 12, 2012
- 47. Automated Notifications Thursday, July 12, 2012
- 48. @mentions (like Twitter!) v4.2 Thursday, July 12, 2012
- 49. Like Thursday, July 12, 2012
- 50. Popular Content ✓ On Dashboard ✓ Many comments ✓ Many ‘Likes’ ✓ Personalized v4.2 Thursday, July 12, 2012
- 51. Recommended Content ✓ Defaults to Weekly ✓ Can set to Daily ✓ Likes & Comments ✓ Personalized v4.2 Thursday, July 12, 2012
- 52. Share pages with a personal note ✓ Mailing lists, too! Thursday, July 12, 2012
- 53. Personal Task List Likes Mention Comment Share Aggregate JIRA v4.3 Thursday, July 12, 2012
- 54. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications Measurement Thursday, July 12, 2012
- 55. Gathering Statistics marketplace.atlassian.com Thursday, July 12, 2012
- 56. Self-Query the System with SQL Thursday, July 12, 2012
- 57. Reward participation! Thursday, July 12, 2012
- 59. Now itʼs your turn! Thursday, July 12, 2012
- 60. Set measurable goals Measure todayʼs stickiness Implement ideas Measure again Thursday, July 12, 2012
- 61. Thank you! May all your wikis be sticky! Thursday, July 12, 2012