Google+ and Twitter Social Media 101

GRAPEVINE CHAMBER OF COMMERCE
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Google+ and Twitter for Business

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S oc i al M di a 1 01
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Kate Grigal
@kateelizabeth77
Director of Client Services

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An Overview of Twitter
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• All Tweets must be no longer than 140
Characters
• Tweets must be relevant, informative and
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attention capturing

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• #Hashtags are key
• Tweets are indexed by the search
engines
• You can include a link to other content
• You can upload photos for sharing!
• You can favorite tweets
• POWER Search. You can find
ANYTHING on Twitter!

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An Anatomy of a Twitter
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Page

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Top 10 Reasons to Tweet
S o c i a*lSuggestionsa 1 0 1
M di
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1. It’s free.Presents:
2. It can help grow your email marketing

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list when you post email-only offers.
3. It will expand the life and reach of
your marketing campaigns.
4. You can find and make connections
by following people and asking them to
follow you.
5. You can stay up-to-date on industry
trends by following trendsetters.

6. You can monitor what your
customers are saying about you so you can
make necessary tweaks to your business.
7. You can host a Twitter Chat to
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engage with and acquire more followers.

8.
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related
9.
You can handle customer support

You can find your advocates and
reward them!
10. You can promote your business to
new and existing customers.

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Things To Consider:
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• Is your info up to date?

• Do you link back to your website?

• Do you have compelling images/pictures?

• Do you have a good description of your
business?

Your Twitter Name is your URL

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Who Do You Follow?
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Followers Can Help Build Community

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Things To Consider:
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• Following Partners is a great way to
“network”

• Following Neighbors is a great way to share
your community

• Follow other companies that might have
similar clients- you never know!

Who You Follow Reflects Who You Are!

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The Conversation
S o c i aWhat to say? a 1 0 1
l M die

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Things To Consider:
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• Conversations should be casual, and open

• Ask questions, start real conversations

• Your postings reflect your business- keep it
real!

• Do NOT have 100% of your posts sales
oriented, this WILL turn people off!

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Things To Consider:
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• Tweet Regularly- People are more
comfortable responding/engaging when they
see you posting with regularity

• Respond to questions/feedback

• Pay Attention- If people engage, they want to
have a conversation

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Hashtags
S o c i Hash or Notd i Hash? 0 1
To
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Things To Consider:
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• Definition: The # symbol, called a hashtag, is
used to mark keywords or topics in a Tweet. It
was created organically by Twitter users as a
way to categorize messages.

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Things To Consider:
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• Using Hashtags Correctly:
• If you Tweet with a hashtag on a public account,
anyone who does a search for that hashtag may
find your Tweet
• Don't #spam #with #hashtags. Don't over-tag a
single Tweet. (Best practices recommend using
no more than 2 hashtags per Tweet.)
• Use hashtags only on Tweets relevant to the
topic.

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QUESTIONS?
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• Kate@vireomarketing.com

• @kateelizabeth77

• @vireomarketing

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Q&A
eLet’s Talk !


GOOGLE+ for BUSINESS
Presented by Tracy Southers, APR
WordPlay Public Relations & Marketing

What we will cover and
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what you will learn
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 What is Google+
 Who is Using Google+
 Why Use Google+
 How to Use Google+

What is Google+?
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Click HERE For Video

What is Google+?
• Fastest growing social media network
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• Launched June 2011; opened to public November 2011

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• Seen as rival primarily to Facebook
• Approximately 75 million users
• Estimated 400 million users by end of 2012
• Ranked #8 in top 10 social media networks (Nielsen)
•Facebook: 900M
• Twitter: 500M
• LinkedIn: 150M

Who is Using Google+?
Top Google+ brand pages:
2. Coldplay
3. 106 and Park Presents:
4. Angry Birds

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5. Team Coco
6. ESPN
7. Glee
8. Barak Obama

Local Businesses Using Google+:
11.Texas Health Resources
12.Grapevine Dodge Chrysler Jeep
13.Boston’s
14.Texas Toyota of Grapevine
15.Fuzzy’s Taco Shop Grapevine
16.Grapevine All American Flooring
17.Classic Chevrolet
18.Eye Consultants of Texas
19.Vireo Marketing

Who is Using Google+?
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Why Use Google+?
• Social media leader
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• Improve SEO ranking

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• Marketing: Send special offers to specific customers
• Education: Customize content for specific audiences
• Build Relationships/Networking: You can search for
people/companies based on geography, industry, hobbies, etc.
• Customer service: More people are going online to complain.
• Communication: Make company announcements about new
hires, special events, etc.

Why Use Google+?
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• Google recently introduced “Search, Plus your World” that
highlights Google+ content and photos in search results.

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• Having a Google+ page increases traffic and is now
essential in the business realm.

• The more activity you have on your Google+ page, the
more likely you are to show up in Google search results, and
“Related People and Pages.”

Click here to watch video

How to Use Google+
• Must have Gmail account
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• Personal email or generic to be used my multiple people:
Companymarketingteam@gmail.com

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• Must create a personal profile before a brand page.
• It is up to you as to how much you want to complete and/
or use your personal profile.
• Brand page should be completely filled out with
company information, logo, photos, videos, etc.

• Promote your Google+ brand page on website, auto
signature, marketing materials, newsletters, etc.

• Use keywords relevant to your business in posts

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www.google.com/+/business

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#1

#2

How to Use Google+: Profile
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How to Use Google+: Home
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Similar to
Facebook
newsfeed; shows
all posts by
people/brands in
your Circles.

How to Use Google+: Explore
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Opportunity for
you to comment
on trending topics
that may relate to
your business.

How to Use Google+: Photos
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Remember that
Google uses
photos for
search results.
Show off your
company!

How to Use Google+: Circles
• Way to organize people in your network: friends, family,
customers, prospects, organizations
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• People you put in YOUR Circles will show up on your

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Home page.
• The people that have you in THEIR Circles will see your
activity.
• Share content and photos with different groups of people in
a more secure, private way
• No limit to how many circles can be created
• You can add people to more than one circle
• Google+ restricts brand pages from adding someone to their
circles until that person has added the page or mentioned it in
a post with a link.

Click here to watch video.

How to Use Google+: Circles
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How to Use Google+: Pages
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Easily switch between personal
profile and brand pages(s).

How to Use Google+: Hangout
Lets companies communicate with Circles
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through video conference:
• special announcement
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• how-to seminar
• Q&A session

How to Use Google+: Tips
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How to Use Google+: Tips
www.socialstatistics.com
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THANK YOU!
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Google+ and Twitter Social Media 101

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