As invited lecturer @ Jönköping International Business School, I've tried to explain how both the concepts of governance and green-it form together the future for a more sustainable world.

1. T
O
D
O
By
.
Your Partner in Green-IT
& sustainable business strategy
Green-IT
Governance:
An introduction

2. Learning Objectives
 Understand Green-IT context & CSR
 Understand need for Green-IT
Governance
2
 Get to know a practical framework (and
tool)
 Review tow Case Studies
 Cloud
 Transportation

3. Green-IT

4. Green-IT
 Understand the general context
behind environmental initiatives
 Understand the general context of
4
Green-IT
 Understand both roles of IT in
environmental context

5. Environmental
Context

6. WorldWide Environment
6
 Global warming
 Scarcity of various resources
 Global financial crisis

7. Measuring GHG
Need for comparable
measurement
Greenhouse gases (GHGs)
7
•Water vapor
•Carbon dioxide
•Methane
•xNitrous oxide
•Ozone
… How do we compare ?
Global Warning
Potential
Global warming potential
(GWP) - a measure of how
much a given mass of
greenhouse gas is estimated to
contribute to global warming. It
is a relative scale which
compares the gas in question to
that of the same mass of
carbon dioxide.
CO2e
Carbon dioxide equivalent (CDE)
and Equivalent carbon dioxide (or
CO2e) are two related but distinct
measures for describing how
much global warming a given
type and amount of greenhouse
gas may cause, using the
functionally equivalent amount or
concentration of carbon dioxide
(CO2) as the reference.

8. Carbon footprint and offset

The carbon footprint is the amount of GHG emitted
by an organization (event, person, product) in
CO2e


8
Primary (direct) CF: CO2e directly emitted by the
business, including external energy use;
Secondary CF: Primary CF + C02e from
suppliers to customers and disposal.
Use a recognized method
like WBCSD GHG protocol

Don’t skip the steps: Less
-> Efficient -> Offsetting.
Carbon offsetting is the compensation of CO2e
emission (carbon footprint) by investing in
environment friendly projects, research or by
buying carbon credits.

Being carbon neutral means you have a zero
carbon footprint.

9. Earth impact
@ time of buying
9
 The Goods Economy is
condemned to be eco-risky.

10. Environment:
A few figures
 How many computers are taken out
of circulation yearly?
10
Multiple objectives:
To prevent earth pollution
(chemicals)
To prevent resources scarcity
Depends on where it is used.
150 millions, but the recycling is increasing:
Objectives for EU:
- 45% in 2016,
- 65% in 2019.
 What is the carbon footprint of a
laptop used during business (4
years)? (C to C)
Sourcing to distribution: 400 kg CO2e
Use: 150 kg to 250 kg CO2e
Recycling (0 to 75%): 0 to -30 kg CO2e

11. Green I(C)T

12. Ever growing use of IT
 IT Spending Forecast Summary, Q2
12
2012 Update
Gartner's current U.S. dollar growth
forecast for overall global IT spending in
2012 has been revised up slightly from
2.5% last quarter to 3.0% now.
Ever growing use
of IT
Higher and Higher
environmental
pressure

13. The Chain of Energy Loss
13

14. Conclusions:
IT is under Green Pressure

Changing climate forces us to adapt our
behavior:
 Reduce the CO2 footprint

14
Reduce waste and pollution

ICT is not an environmentally friendly industry
(2-> 3% of global industry footprint)

The changing supply chain

Demand side: green customer and
shareholder attitude

Environmentally friendly customers vote
with their wallet

15. 2 facets for
Green-IT

16. Green-IT : 2 facets
 Environmental facts about ICT
use
16
 How can IT help ?
 Improve own IT
environmental footprint
 Improve others’
environmental footprint

17. A few Green-IT activities
17
Greening Of IT
Actions taken by an organization to
lower IT environmental footprint.
Greening By IT
ICT projects and products allowing a
reduction of the global environmental
footprint.
e.g.

e.g.
Managing electrical power used
by IT infrastructure

Managing wastes and
consumables used by IT and
related systems
Environmental friendly practices
(travel optimization / reduction,
...)

Water optimization in gardening

Sustainable IT practices


Integrating building automation &
power management systems
Integrating and aligning with
enterprise level carbon
management targets and
initiatives


18. 18
Sustainability
… and Smart XXX

19. Further than the
environment
19
CSR
SD
CSR is embedded in Corporate
Sustainability and Sustainable
Development
19

20. General Definition
 Smart cities can be identified along six main
axes or dimensions:
20
 a smart economy
 smart mobility
 a smart environment
 smart people
 smart living
 smart governance

21. What is smartness
 [latin : intelligare] covers 3 related aspect in
modern languages:
 Learn
 Information must be created and
21
shared
 Understand
 People’s skills and abilities must be
fostered
 Huge sets of data must be valued
 Interact
 Everybody can be a sensor and
capture the information

22. Expected capabilities
 Growth
 Resource efficiency
 Limited un-used outcomes (wastes)
22
 Ready for change

23. Domains to be tackled
 Energy
 Waste
 Transportation
23
 Neighborhood / involvement
 Water
… within a consistent, holistic direction
 Need governance approach to create,
execute and control set of policies fully
aligned with higher level (strategic) directions.

24. Our view …
 Smart city is the instantiation of Sustainable
Development concepts within the City.
24
… Is it “just” Utopia ?
... It is today a real concern for a lot of local
authorities

25. Stockolm
25
http://www.siemens.com/entry/cc/en/greencityindex.htm

26. From Smart-Cities to …
Smart-X
26
 Smart –
 … – Infrastructure
 … – Mobility
 … – Financing
 … – Industry
 … – transportation
… let us create the Smart – Society.

27. The Smart – Society
 The Smart – Society is the one that is
ready to tackle the challenges of the future,
(e.g. demographic changes, shortage of
raw materials, …).
27
 The Smart Society applies sustainability
approach onto various domains with two
common denominators : Innovation and
the Green-BY IT.

28. Green-IT
Governance

29. Green- IT Governance
 Understand general concepts
of Governance
 Understand Regulations and
29
standards

30. Governance
101

31. Introduction
 Why do we need governance?
(institute of governance)
 Promotes trust in the organization and
31




its people,
Improves decision-making and the
quality of these decisions,
Enhances the perception of the
organization among people,
Improves the ability to mitigate risks,
Improves stability (financial, legal,
social, industrial).

32. Green-IT governance:
some concepts

Green IT governance can be defined as an operating model that
describes the administration of Green-IT initiatives
(…)
Green IT governance specifies the decision rights and accountability
framework to encourage environmentally desirable behavior in the
sourcing, use and disposal of IT. To achieve this, roles, responsibilities,
accountability, and control for Green IT initiatives need to be clearly
established
(Molla et al. 2009).
32

Green Governance is a systematic life-cycle to help an
organization drive towards overall sustainability. The life-cycle
focuses on continuous improvement and encompasses the
following areas:
 Strategy
 Risk Management
 Compliance Management
 Idea Management
 Portfolio Management
 Project Management
(Clark, 2008)

33. Formal approach
From Typical
Business Goals
To
IT Goals
...
To
COBIT
Processes
33

34. Green-IT Governance is
not (solely) an IT matter …
Finance
CSR
ICT
HR
Green
Green-IT Governance
Initiatives
RISK/LEGAL
34
PROCUREMENT
Frameworks & Standards
COMMUNICATION
OPERATIONS ( business)
FACILITIES
Pragmatic implementation
BENEFITS
Continuous improvement
… and changes behavior for all employees !!

35. Internal drivers
 Alignment with Goals and objectives of
35
Multiple Green-IT drivers
from different departments








the organization
Efficient ICT to support business services
Sustainable culture
Better ROI and reduced operational costs
Change in behavior and work practices
Improved internal and external image
Attract and retain employees
Optimization of operations
Innovation / Risk management

36. External drivers

Regulations and mandatory reporting

Carbon Reporting (CRC), WEEE, RoHs

Customers expectations

Political pressure

36

NGO lobby

Pressure is incr
g
easin
.

WWF, Greenpeace, ITU, WRI
Standards, labels, best practices, tools



United Nations, European Union, nations
ISO14000, ISO 50000, ISO 26000,
EPEAT, Energy Star, EU Code of Conduct, Green Grid
Environmental protection

Kyoto protocol

37. Regulatory
Environment

38. Standards and labels
(certificates)
Type Object
ISO 14001
Scope
Impact
(1)
STD
Global
CSR
Global
Facilities
Global
CSR
Global
Proc
Global
Proc
Global
Proc
US
Facilities
Environment management system
(International Organization for Standardization)
ISO 50001
STD
Energy management system
(International Organization for Standardization)
38
ISO 26000
STD
Guidance on social responsibility
(International Organization for Standardization)
Energy Star
LBL
Energy efficiencient for EE equipments
(Environment and Energy Agencies US)
EPEAT
3 levels, based on 23
criteria on reduction of
environmentally sensitive
materials, material
selection, design for end
of life product, energy
conservation, end-of-life
management, corporate
performance, packaging
LBL
(IEEE1680)
FSC
Environmentally preferable electronics
(Green Electronic Council US)
LBL
Eco paper (not recycled)
(Forest Sterwardship Council US)
LEED
LBL
Eco efficient buildings
(Green Building Council)
(1) Most impacted department

39. Directives, best practices,
reporting and tools
Into force in 2013
Type Object
CRC
Scope
Impact
(1)
REP
UK
CSR
Global
CSR
EU
ICT
FR
Comm
Global
ICT
Carbon Reporting Commitment
(Government)
GRI
REP
Sustainability reporting framework (3BL)
(Global Reporting Initiative)
39
CoC datacenter
BP
Datacenter efficiency practices
(European Commission)
ADEME
BP
Code of conduct for greenwashing
(Environment and Energy Management Agency)
NEW AND HOT
The methodology will help
data centers realize
potential energy savings
and carbon reduction in
areas where CER
(Certified Emission
Reduction) credits can be
traded and sold to buyers
in industrialized countries
with reduction targets
under the Kyoto Protocol.
DC Maturity Model
TL
Goals and directions for DC efficiency
(Green Grid US)
ODCA
BP
Guidance CO2 reporting (cloud providers)
(Open data Center Alliance)
Global
ICT
WEEE
DIR
Collection, recycling, recovery targets
UE
Proc
Global
ICT
(European Commission)
UNFCCC
Protocol NM0350
DIR
(BP)
Datacenter efficiency (monetization)
(UN Framework Convention on Climate Change
+ Power Assure and Carbonomics)

40. Standards, labels, best
practices and tools
Regulation
Voluntary
Financial
impact
Scope
ISO 14001
In 2020: -20% CO2e
in UE (base 1990)
ISO 50001
Global
Energy Star
40
Global
Global
EU Code of conduct for
datacenter
EU
Building regulation (EPC)
EU/nation
al
Carbon monitoring (CRC)
National
(UK)
Sustainable ICT
specifications (ITU)
Global

41. But all countries don’t have
the same maturity
41

42. Governance Wrap-up
 Use a framework (internal or external)
tailored to your organization that
42
Company goals, firm size,
organization structure,
performance strategy,
environmental impact of
industry, environmental
strategy, IT infusion, IT
diffusion and corporate, IT,
CSR governance archetypes
are contingency factors.
 Assesses the As-Is situation
 Envisions a To-Be situation
 Helps creating a roadmap
 Manages the risk
 Supports the green-IT strategy and the
changes in the organization.

43. A practical
Framework

44. Thoughts from the real world


44
You will be able to motivate
key stakeholders
You will prepare the
organization for a shift in
attitude: Think at a Change
Management process!
Be adaptive to the contingencies of the organization,


Look for achievable results, (budget, quality, time)

Look for immediate financial and environmental
results (quick wins): Stronger factor for Green-IT!


Use existing standards, tools; don’t reinvent the wheel

Identify the internal sponsor (IT, CSR, Management)
Privilege an evolutionary approach (As-Is -> To-Be) vs
a revolutionary one.
Build on the people, essential to the infusion of the
Green-IT in the whole organization
Evaluate the risk if the organization does not comply
to regulation and mandatory reports

45. “Exec summary”
45

46. SGM Framework:
4 steps
46
ASSESS
PLAN
IMPLEMENT
Quick scan
Detailed audits
Maturity check
Project Plan
Green objectives
KPI definition
Strategic
Tactical
Operational
Recommandations
Quick Wins
Green-IT Strategy
Roadmap
Green BSC
Green PPM
Periodic reassessment
Risk mitigation
Communication
From greening OF IT -> Sustainable IT

47. STO
 3 mgt Levels;
3 timeframes;
Strategy
47
Tactics
Operations

48. Green-OF IT
Greeen-By IT
IT Lifecycle
De-Centralized IT
Centralized IT
4 pillars and 1 arch
48

49. Org / IT x-fusion
49
•
•
•
•
Gov Paradigm
Entreprise
Architecture
SDLC
Corp gov of IT
 This are covers topics that sets the
organization in relationship with the
IT:
 Contingency and Paradigms
 Enterprise architecture
 SDLC / Bus / IT alignement
(effectiveness)
 Enterprise governance of IT

50. Centralized IT
50
•DC Facilities
•IT Equipment
•Networking
•Application
Facilities
Power
Cooling
Other
Architecture
•Outsourcing
Covered under
Lifecycle > Energy Supply
Management
IT
Compute + Virtualization
Storage
Network
Covered under
various places of SGM2.0 fw
Other
 Removal of unused capacity (disk,
servers, …)
 Higher T° for DCs
…

51. De-Centralized IT
51
 This area covers any IT device that can be
•End-User computing
•Mobility
•Printing
•Departmental
manipulated by the end user. Thus ITDepartment cannot claim full control (and hence
full responsibility) on those devices.
Computing
 Personal HDs
 Laptops & desktops
 Screens
 Smart Phones & PDAs
 Printers
Sample actions for printers:




double-side
B/W
recycled paper & cartridges
Renewing to Networked MFPs

52. IT-Lifecycle
52
•Procurement
•Recycling
•Disposal
•Supplier Mgt
•Energy Supply
 This area covers the various aspects before
and after IT-services are created and managed
by the IT-department (w/ help of other
departments).
 Retiring unused servers(*)
 Re-using servers (internally or externally)
 Light-Out Management
(*) Watch out !
Various aspect (e.g. data privacy, …)
must be considered

53. Green-By IT
53
•CSR
•CO2 reporting
•Green Business
•Business Automation
•Business
Optimisation
•Tele-Collaboration
 This area covers any aspect of the business
(other than processing and storage) where
greening can be facilitated by the usage of
IT. IT can help actually in enabling Business
transformations.
 Note that the more IT infused, the easiest it
will be to green the organization BY the ICT.
 Topics under this area might evolve at the
time new innovation comes.

54. Green-BY opportunities …
35 opportunities have been identified by GeSI ;
that should make it possible to reduce by 16 % global
industry CO2 footprint.
54
http://gesi.org/assets/js/lib/tinymce/jscripts/tiny_mce/plugins/ajaxfilemanager/uploaded/SMARTer2020-presentation.pdf

55. Case Studies

56. Cloud
Is it Sustainable ?

57. Cloud : just a hype
or a real (potential) pain killer ?
 IT’s pain points for the organization :
 Is IT Corp’s core business ?
 How to guarantee temporary extra power ?
 Who should host Open Data ?
 How to foster Open-Innovation ?
 Do I need to double-invest for BCP/DRP ?
 How to protect Region’s strategic IP ?
Green-ict.com
11/10/2013
Green-IT Conference 2013
Sustainable Cloud
57

58. THE solution (?)
•
•
Sustainability impact is not that easy (holistic model)
•
Risk perception shall vary
•
Green-ict.com
11/10/2013
Outsourcing does not relieve from accountability
Might lose some independance
Green-IT Conference 2013
Sustainable Cloud
58

59. Cloud’s general attributes
59
 Shared pysical resources
 Abstract Resources
 On-demand Provisioning
 Elastic Scale
 No Up-front Hardware
Investment
 Utility Consumption and
Pricing
Green-IT Conference 2013
Sustainable Cloud
Green-ict.com
11/10/2013

60. Planet
 How to set up free cooling in a
hot (and humid) Region ?
 How to limit ghost / idle
machines
 From product delivery model to
service model
 Green-BY solutions
GeSi says : 16,5 % global GHG.
… Watch out …
Networking energy
Secondary energy
Green-ict.com
11/10/2013
Green-IT Conference 2013
Sustainable Cloud
60

61. People
 Enabler for communities
 Foster creation stds and hence
make more data available
 Makes IT (internal) people
closer to actual business
… Watch out …
People side of change
Green-ict.com
11/10/2013
Green-IT Conference 2013
Sustainable Cloud
61

62. Profit
Limited CapEx
 makes it possible for more
innovative StartUp to use same
power as big players
 provides low-cost redundancy
and thus improve sustainability
… Watch out …
Budgeting
Green-ict.com
11/10/2013
Green-IT Conference 2013
Sustainable Cloud
62

63. Accountability
 Outsourcing does not relieve from
accountability!
 Make sure you can audit your provider
 Identify your part of DC’s environmental
impact
 Take into consideration the whole chain
 Optional backups
 Networking
…
Green-ict.com
11/10/2013
Green-IT Conference 2013
Sustainable Cloud
63

64. Transport
How can IT help ?

65. General Statement
 Ahead of the 2-3% of industry footprint
direct responsibility, …
IT can help global industry
to reduce carbon footprint by as much as
16%

66. 6 domains of industry …
66

67. 4 Change levers
67

68. 6 Industry domains,
4 Levels of action
68
1,91 GtCO2e

69. Transportation:
 Service must remain
 Main target are inefficiencies
… and hence optimization
... based on
69
 huge data sets
 Real-time telemetrics
 Major opportunities:
(>50% transportation potential)
 Optimization of Logistic nw
 Telecommuting
 Ecodriving

70. EcoDriving


Delivery needs

70
Eco-logy // Eco-nomy : 8% gain
Scope definition
 Embodied truck Energy ?

Measurable effects
 Energy Consumption from ICT systems
 Operational fuel consumption
 Training fuel consumption
 Reduced refinery use

Side effects
 Healthier air
 Private eco-driving

71. TeleCommunting

Eco-logy // Well-being

Scope definition
 Personal device embodied energy

Measurable effects
 Energy Consumption from ICT systems
 Reduce private vehicle used
 Higher private warming
…

Side effects
 Higher quality of life
 Higher quality of work (isolation)
 Change in Mgt culture
71

72. Future ?

73. The future
Let’s brainstorm together!
73

74. Your Partner in Green-IT
and sustainable business strategy
Thierry Holoffe
Tanguy Swinnen
tho@green-ict.com
tsw@green-ict.com
@TanguySwinnen
@ThierryHoloffe
www.green-ict.com
@Green_ICT_Com
green@green-ict.com
Green-IT Observatory
Green-ICT
Green-IT Conference Kuala Lumpur 10 October 2012
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