This document discusses how social media is changing how companies operate. It notes that companies should expect discomfort during the transition to more social ways of working. It then asks a series of questions about reader's experience with and views on social business functions, roles, ownership, and adoption challenges. The document aims to explore how companies can best leverage social media for success.

1. Greg
Lowe
(@Greg2dot0)
Enterprise
Social
Networking
Strategist

2.
Social
is
changing
the
way
companies
get
things
done.
Expect
to
be
uncomfortable
during
the
transition

3. How
long
have
you
been
involved?
>
3
yrs
2-­‐3
yrs
1-­‐2
yrs
<
1
yr

4. What
organiza6on
are
you
in?
HR
Marketing
Communications
IT
Small
business
Other
None

5. Social
Business
func6ons
— External
Collaboration
(sCRM)
— Social
Media
monitoring
— Internal
Collaboration
(E2.0)
— Customer
— Fan/Critic
— Employee

6. What
roles
are
there?
— Visionary
(Champion)
— Community
Manager
(Owner)
— Advocate
(Supporter)
— Participant
(Contributor)
— Spectator
(Lurker)
— Detractor
(nay-­‐sayer)
• Stakeholder
• Sponsor

7. Who
should
own
it?
— IT
— Communications
— Marketing
— HR
— Strategy
— Executives
— CTO

8. The
Adop6on
Chasm
Geoffrey
A.
Moore
‘s
You
are
Adoption
Model
here
Image
Courtesy
of:
Linux
Journal

9. Success
Areas
— Expertise
Location
— Process
Improvement
— Silo
Busting
— Peer-­‐Peer
Support
— Accelerated
Innovation
— Social
Learning
(L&D)
— Brand
Positioning
&
Awareness
— Competitive
Threats
— Customer
Support
— Talent
acquisition
— Product
Feedback

10. Where
do
you
see
success?