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Intelligent Personalised Engagement
Online 2013
                                           Average website
                                           conversion > 3%

          Almost no money         Online
                                           Pure play online
         spent on improving                 Retailers: 4%
                                    ad
        conversion/identifying    spend
              customers.          £4BN+
         All on driving traffic




* IAB
Poor email response for visitors
          Visitors are offered assistance by email:




   Less than 4 in 10 (39%) website help emails were answered!!
Visitors want engagement – fast!




  * Liveperson
Key elements of great online experience

                        Visitors don’t expect to need
                        help – should the need arise
                        simplicity and speed are key.
                         59% of visitors would like a
                         choice of contact methods:
                           click to call / chat etc…
                         Dialogue enables you to
                        engage with your visitors in
                           the way they want.
                           All from one platform.
Dialogue: key benefits
• Real time application that makes your website more
  productive and enables you to:
  o Increase sales
  o Be more effective and efficient
  o Provide a better consumer experience
Flexible / Personalised Engagement
         Engage in the way your visitor wants

    Click to Call or Chat     Survey or Question Set
Mobile: more than 30% UK Site Traffic


                           69%           31%
                                        Mobile
                          Desktop




                      • Dialogue works on all
                        devices

                      • All functions are
                        available on mobile
Integration and configuration

  • Installation on your website takes minutes
  • Automated A/B testing
  • Implementation and maintenance of the ‘rules
    engine’ is a fully managed service
  • Data provided to enable subsequent re-targeting
Increased ROI

  • Generates incremental leads
  • Improves lead quality
  • Higher conversion rate
  • Greater sales team efficiency
  • Reduced sales channel drop-out
  • Enhanced analytics
  • Reduced abandonment
Recent client results

  • High quality contacts
     o VV-Auto: 40% conversion rate
     o Dun & Bradstreet: two thirds of the leads
        result in a sale

  • Timely personalised engagement
    resonates with visitors:
     o Bilia, Toyota: doubled the amount of
        customer contacts through web
GreyFinn TFM&A 2012 Show Presentation

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GreyFinn TFM&A 2012 Show Presentation

  • 1.
  • 3. Online 2013 Average website conversion > 3% Almost no money Online Pure play online spent on improving Retailers: 4% ad conversion/identifying spend customers. £4BN+ All on driving traffic * IAB
  • 4. Poor email response for visitors Visitors are offered assistance by email: Less than 4 in 10 (39%) website help emails were answered!!
  • 5.
  • 6. Visitors want engagement – fast! * Liveperson
  • 7.
  • 8. Key elements of great online experience Visitors don’t expect to need help – should the need arise simplicity and speed are key. 59% of visitors would like a choice of contact methods: click to call / chat etc… Dialogue enables you to engage with your visitors in the way they want. All from one platform.
  • 9.
  • 10.
  • 12.
  • 13. • Real time application that makes your website more productive and enables you to: o Increase sales o Be more effective and efficient o Provide a better consumer experience
  • 14. Flexible / Personalised Engagement Engage in the way your visitor wants Click to Call or Chat Survey or Question Set
  • 15. Mobile: more than 30% UK Site Traffic 69% 31% Mobile Desktop • Dialogue works on all devices • All functions are available on mobile
  • 16. Integration and configuration • Installation on your website takes minutes • Automated A/B testing • Implementation and maintenance of the ‘rules engine’ is a fully managed service • Data provided to enable subsequent re-targeting
  • 17. Increased ROI • Generates incremental leads • Improves lead quality • Higher conversion rate • Greater sales team efficiency • Reduced sales channel drop-out • Enhanced analytics • Reduced abandonment
  • 18. Recent client results • High quality contacts o VV-Auto: 40% conversion rate o Dun & Bradstreet: two thirds of the leads result in a sale • Timely personalised engagement resonates with visitors: o Bilia, Toyota: doubled the amount of customer contacts through web